by James Heskett - Publications - Faculty & Research

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

Judging by the most-read articles and faculty working papers over the last year, our readers continue to be fascinated by the emergence of social networks and their potential impacts on business and... View Details

Keywords: by Staff

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

described exactly the same way.” Garcia-Rada is lead author on a new working paper about the study, co-written with Leslie John, the James E. Burke Professor of Business Administration at HBS, and Michael Norton, the Harold M. Brierley... View Details

Keywords: by Michael Blanding; Consumer Products; Retail

09 May 2012
Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

Editor's note: Every year, HBS Professor Clayton Christensen teaches students that well-tested academic theories can help them succeed not just in business, but in life. He expounds upon those lessons in his forthcoming book, How Will You Measure Your Life? Co-authored... View Details

January 2004 (Revised May 2008)
Case

Johnson & Johnson's Corporate Credo

By: Thomas R. Piper

No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details

Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams

Citation

Educators

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

medical radiation safety. "The demand shock caused by an accident could actually be good news for companies." “There was suddenly a huge spike in the public’s attention on medical radiation risk,” says Hong Luo, View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

10 Feb 2021
Research & Ideas

Has #MeToo Changed How Hollywood Hires?

be particularly sympathetic to #MeToo’s call to empower women and are the main driver of the shift to hire more women following the scandal, write Hong Luo and Laurina Zhang, the paper's authors. Luo is the James Dinan and Elizabeth... View Details

Keywords: by Rachel Layne; Media & Broadcasting

23 Jul 2001
Research & Ideas

Sam Walton: Great From the Start

fully the power of the idea. Once seizing on it, never wavering from it became the centerpiece of Wal-Mart's greatness. Sam Walton That was still a long time in the future. Butler Brothers was not thrilled by Walton's freelancing ways,... View Details

Keywords: by Richard S. Tedlow; Retail

04 Feb 2022
Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details

Keywords: by Dina Gerdeman

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

you they would pay more than they’re actually willing to pay. They say they would choose something that they don’t actually choose in practice,” says James Brand, an economist for Microsoft, who cowrote the working paper with Israeli and... View Details

Keywords: by Kristen Senz

30 Sep 2010
News

Democrats' failed bid to curb outsourcing had some crucial flaws

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest... View Details

Keywords: by Martha Lagace

04 Jun 2012
Research & Ideas

The Business of Life

of our lives, we just deprive ourselves of a very important input." Christensen explores the synergies between economic logic and personal conviction in his new book, How Will You Measure Your Life? Coauthored with James Allworth (HBS MBA... View Details

Keywords: by Carmen Nobel

16 Sep 2019
Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

is ready for audiences, making them risky and expensive propositions. “Each one is a huge project, and the success rate is quite low,” says Hong Luo, the James Dinan and Elizabeth Miller Associate Professor of Business Administration in... View Details

Keywords: by Michael Blanding; Motion Pictures & Video

29 Jul 2022
Research & Ideas

Will Demand for Women Executives Finally Shrink the Gender Pay Gap?

counterparts, but a woman in a senior leadership role who switches to a new firm can now expect a salary bump of 25 percent on average, whereas a man making a similar move will see 9 percent more pay, says Paul Healy, the James R.... View Details

Keywords: by Kristen Senz

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries—from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

11 Jun 2024
In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details

Keywords: by Avery Forman

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

you expect Rocky II to play off Rocky. But with James Bond movies, there's no reason to expect that the latest Bond movie [Quantum of Solace] has anything to do with the previous Bond movie [Casino Royale]. So it gives you added freedom.... View Details

Keywords: by Carmen Nobel

December 2013 (Revised July 2015)
Case

VP Group: Vegpro Grows Beyond Kenya

By: Jose Alvarez and Natalie Kindred

In 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its... View Details