Publications

July 2015
Supplement

Resuscitating Monitter — slide supplement

By: Benjamin Edelman and Wei Sun

August 2014 (Revised March 2015)
Case

Reinventing Retail: ShopRunner's Network Bet

By: Benjamin Edelman and Karen Webster

ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price... View Details

Keywords: Shopping Club; Coop; Pricing; Shipping; Marketing Channels; Global Strategy; Order Taking and Fulfillment; Information Technology Industry; Retail Industry; United States; China

January 2010 (Revised February 2015)
Teaching Note

eBay Partner Network (A), (B), (C), and (D)

By: Benjamin Edelman and Ian Larkin

Teaching Note for [910008], [910009], [910012], and [914016]. View Details

Keywords: Internet and the Web; Networks; Information Technology Industry

September 2009 (Revised March 2015)
Supplement

eBay Partner Network (C)

By: Benjamin Edelman and Ian Larkin

Supplements the (A) case. View Details

Keywords: Internet and the Web; Networks

September 2009 (Revised March 2015)
Supplement

eBay Partner Network (B)

By: Benjamin Edelman and Ian Larkin

Supplements the (A) case. View Details

Keywords: Internet and the Web; Networks

August 2008 (Revised May 2009)
Case

Consumer Payment Systems — Japan

By: Benjamin Edelman and Andrei Hagiu

In 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that... View Details

Keywords: Personal Finance; Governing Rules, Regulations, and Reforms; Digital Platforms; Alliances; Competitive Strategy; Information Infrastructure; Mobile and Wireless Technology; Japan

January 2008 (Revised February 2010)
Case

Microsoft adCenter

By: Peter Coles and Benjamin Edelman

Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set... View Details

Keywords: Digital Marketing; Growth and Development Strategy; Competition; Advertising Industry

2022
Article

Social Interactivity in Live Video Experiences Reduces Loneliness

By: Benjamin T. Kaveladze, Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren and Melissa C. Thomas-Hunt

Background: Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video... View Details

Keywords: Lonelines; Social Connection; Internet-mediated Communication; Experiment; Emotions; Well-being; Interpersonal Communication; Internet

08 Jul 2014
First Look

First Look: July 8

investigates the effect of pay for performance in firms, yet less is known about the effect of non-financial rewards, especially in organizations that hire individuals to perform tasks with positive social spillovers. We conduct a field experiment in which agents... View Details

Keywords: Carmen Nobel

August 2019
Case

The Allstate Corporation, 2019

By: John R. Wells and Benjamin Weinstock

In July 2019, Allstate, the United States’ number-three property and casualty (P/C) insurer, released its second-quarter earnings, which reported first-half revenues of $22.1 billion, up 11.4% year-over-year. Shareholders cheered the top-line growth, but P/C premiums... View Details

Keywords: Insurance Companies; Strategic Analysis; Strategic Change; Insurance; Strategy; Strategic Planning; Organizational Change and Adaptation; Competitive Strategy; Insurance Industry; North America

November 2014
Teaching Note

Google Inc. in 2014 and Google Inc. in 2014 (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann

Supplements 915004 and 915005 View Details

2010
Working Paper

Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

By: Benjamin Edelman and Duncan S. Gilchrist

In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details

Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology

April 2008 (Revised February 2010)
Teaching Note

Microsoft adCenter

By: Peter A. Coles and Benjamin Edelman

Teaching Note for [908049]. View Details

Keywords: Technology; Advertising; Software; Information Technology Industry

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Harvard Business School professor Benjamin G. Edelman discusses the paper's findings. Key concepts include: Discount vouchers provide price discrimination, letting merchants attract consumers who would not... View Details

Keywords: Re: Multiple Faculty; Technology

09 Mar 2010
First Look

First Look: March 9

valuation. Analysis of auction transactions revealed greater inter-subjective agreement about valuation over time, as the new category institutionalized. Measuring the Perpetrators and Funders of Typosquatting Authors:Tyler Moore and View Details

Keywords: Martha Lagace

30 Mar 2010
First Look

First Look: March 30

stringent local standards through more centralised regulations, a dynamic that has recently become more important in the EU than in the U.S. Download the paper: http://www.hbs.edu/research/pdf/10-085.pdf Cases & Course MaterialsGoogle Inc. (Abridged) View Details

Keywords: Sean Silverthorne

August 2018
Article

An Introduction to the Competition Law and Economics of 'Free'

By: Benjamin Edelman and Damien Geradin

Many of the largest and most successful businesses today rely on providing services at no charge to at least a portion of their users. For consumers, it is easy to celebrate free service. At least in the short term, free services are often high quality, and users find... View Details

Keywords: Cost; Quality; Competition; Economics

Winter 2019
Article

From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces

By: Benjamin Edelman and Abbey Stemler

Online marketplaces have transformed how we shop, travel, and interact with the world. Yet, their unique innovations also present a panoply of challenges for communities and states. Surprisingly, federal laws are chief among those challenges despite the fact that... View Details

Keywords: Marketplaces; Peer To Peer; Sharing Economy; Decentralized; Regulation; Preemption; Markets; Internet; Government Legislation; Laws and Statutes; United States

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Article

Spontaneous Deregulation: How to Compete with Platforms That Ignore the Rules

By: Benjamin Edelman and Damien Geradin

Many successful platform businesses—think Airbnb, Uber, and YouTube—ignore laws and regulations that appear to preclude their approach. The rule-flouting phenomenon is something we call "spontaneous private deregulation," and it is not new. Benign or otherwise,... View Details

Keywords: Regulation; Deregulation; Innovation And Strategy; Innovation Strategy; Laws and Statutes; Transportation Industry; Accommodations Industry; Entertainment and Recreation Industry; Media and Broadcasting Industry

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