budget - Publications - Faculty & Research

01 Dec 2023
News

Thinking Ahead

your marketing budget is stretched, you can get more bang for your buck by investing in certain aspects of the journey more than others,” De Freitas says. He advises maintaining a consistently positive or “building” experience: “The... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

24 Oct 2018
Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

models, or have limited budget to get work done. But you may earn high-value equity in exchange for lower-than-market-level pay. If you want to dig more into deciding which startup to join, I suggest Jeff Bussgang’s book Entering... View Details

Keywords: by Julia B. Austin

W. Carl Kester

Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details

Keywords: asset management; banking; education industry; financial services; investment banking industry; pharmaceuticals; private equity (LBO funds)

29 Oct 2013
Research & Ideas

Do Employees Work Harder for Higher Pay?

"we have a bigger budget than expected." So the additional dollar was perceived as a gift, Malhotra said. "Those who were promised $3 but then later were given an additional $1 worked significantly harder than the other two groups," he... View Details

Keywords: by Chuck Leddy & Harvard Gazette

03 Mar 2023
Research & Ideas

When Showing Know-How Backfires for Women Managers

their daily activities and practicing intentionality when budgeting their time. “Ask yourself: ‘Am I doing a task for a reason related to impression management, and is it that important?’” she says. You Might Also Like: How Racial Bias... View Details

Keywords: by Kara Baskin; Retail; Consumer Products

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

07 Nov 2023
News

Love and Money

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Which is the best dating app? Can money actually buy love? When do you talk about money in a new relationship and how do you broach the topic? How can well-meaning parents actually help their... View Details

21 Nov 2022
Research & Ideas

Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers

of their total budget on retail goods when they use BNPL. Higher-income users are more likely to use BNPL for big-ticket items like household appliances, the researchers note. Lower-income consumers, those who may not use or have access... View Details

Keywords: by Rachel Layne; Retail; Financial Services; Technology

19 Sep 2023
Research & Ideas

What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

confront adapting to climate change, an area the Mittal Institute is exploring in a deep way with the Salata Institute. Gazette: What challenges did India face compared to programs like NASA or SpaceX? Khanna: I would say that within much more severe View Details

Keywords: by Clea Simon, Harvard Gazette; Aerospace

2013
Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery

How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details

Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships

Citation

Purchase

Web

Topics - HBS Working Knowledge

(93) Budgets and Budgeting (4) Buildings and Facilities (4) Business Conglomerates (1) Business Cycles (6) Business Divisions (7) Business Earnings (5) Business Education (24) Business Exit or Shutdown (1)... View Details

27 Sep 2011
First Look

First Look: September 27

PublicationsThe Innovator's DNA: Mastering the Five Skills of Disruptive Innovators Authors:Jeffrey H. Dyer, Hal B. Gregersen, and Clayton M. Christensen Publication:Harvard Business Press, 2011 Abstract Some people are just natural innovators, right? With no... View Details

Keywords: Sean Silverthorne

Angela Q. Crispi

Angela is the Executive Dean for Administration at Harvard Business School, leading an organization of nearly 2,000 staff with an operating budget of $1 billion. She oversees the execution of the School’s strategy ranging from academic programs to research, and the... View Details

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

rising from an estimated $2 billion in 2017 to about $8 billion in 2019. One forecast shows that spending is expected to jump to $15 billion by 2022. In fact, beauty giant Estée Lauder revealed last week that the company is now spending 75 percent of its marketing... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

Web

Leadership - Faculty & Research

persuade members of Congress overseeing the FBI's budget to support the development of new counterterrorism capabilities alongside its traditional law enforcement mandate. We highlight two types of frames: outcome frames (focused on what... View Details

Joseph L. Bower

JOSEPH L. BOWER, Donald K. David Professor Emeritus, has been a leader in general management at Harvard Business School for 51 years. He also served on the faculty of the Harvard Kennedy School during its first decade. He has served in many administrative roles... View Details

Keywords: banking; chemical; electronics; financial services; home appliances; hotels ＆ motels; information technology industry; insurance industry; private equity (LBO funds); retailing

18 Jun 2013
First Look

First Look: June 18

Publications 2006 Emotion Review The Power of the Cognition/Emotion Distinction for Morality By: Bazerman, Max H., Francesca Gino, Lisa L. Shu, and Chia-Jung Tsay Abstract—No abstract available. Publisher's link: http://www.hbs.edu/faculty/Publication%20Files/ 2006... View Details

Keywords: Anna Secino

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

compensation systems linked to the scorecard and revising the planning and budgeting processes to support the strategy. They also reinforced the strategy and the scorecard at every opportunity, especially in their face-to-face meetings... View Details

Keywords: by Robert S. Kaplan & David P. Norton

22 Apr 2019
Research & Ideas

Why Salespeople Struggle at Leading

accounting profit margins, for example, should be trained in “Finance 101,” Cespedes says. Besides, the best sales managers are not only adept at bargaining for a chunk of the company’s budget to benefit their own people, but look for... View Details