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Show Results For
- All HBS Web
(3,837)
- People (15)
- News (853)
- Research (2,124)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,508)
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- 28 May 2019
- News
Alumni and Faculty Books for June 2019
aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
- 29 Apr 2025
- News
Challenge Accepted
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Nietzsche said it first: What doesn’t kill me makes me stronger. There’s a reason that saying has legs, nearly 140 years later. We all, at some point... View Details
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
know, so I think sometimes people will be a little bit too much in a hurry to say, oh, here's what I want to do long-term, and so I got to jump in and do that right now. But to have the opportunity to work for a really well-established company that's a big View Details
- 13 Dec 2017
- News
Skydeck Live: What Really Motivates American Voters?
sad state of affairs when we business people have a reputation for being really good at the hard core stuff and not great at the soft stuff. I also think it says that we should all be aware of the fact that Donald Trump has had a significant impact on the View Details
- 01 Jun 2006
- News
India Arrives
the leadership talent and expertise required to build an organization. “There is a worldwide acceptance of Indian goods and services,” he remarks. “The challenge is to think big and achieve scale. We need global Indians who have been abroad to come back. Many are... View Details
Keywords: Julia Hanna
- 19 May 2022
- News
Leading to Salvation
Minneapolis. But this was an opportunity to really take an African American funeral chapel that was branded just as such and go from being just a normal African American funeral chapel to a great funeral chapel. NEWS CLIP: The eyes of the... View Details
- 02 Sep 2018
- News
Havana Rising
startup and reality TV aspirations, says there are only two professional, salon-level hair product brands generally available to him, and—even then—access is woefully inconsistent. “You have to be prepared to know what you’re buying,... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Jun 1996
- News
Class Acts
discover that there was not a single brand of "gourmet" ketchup on the market. If J.B. Lyon had known about J.M. Smucker, he may have simply shrugged his shoulders and walked away. But the enterprising 26-year-old knew nothing of the jam... View Details
- 10 Mar 2017
- News
The Business of Lego Batman
going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details
- 01 Mar 2014
- News
Insight: Yenball
for instance, would require more than 15 hours of flight time. But for a starting pitcher like Tanaka, who may only appear once every five days or so, frequency is also an issue. With that kind of a schedule, sponsors may only be able to get exposure using View Details
- 01 Dec 2001
- News
Teens and Magazines: Where There's Smoke, There's Advertising
Public Health) found that the agreement has had little effect. In their article in the New England Journal of Medicine last August, King and Siegel analyzed trends in expenditures for advertising between 1995 and 2000 by examining fifteen specific View Details
- 01 Dec 2007
- News
Faculty Research Online
http://hbswk.hbs.edu/item/5652.html. How Brand China Can Succeed A series of recent setbacks, including the Mattel toy recalls, threatens China’s new and improving image, says Professor John Quelch. There is just not enough preexisting... View Details
- 01 Jun 2012
- News
Straight to the Heart
that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a personal brand. A... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to become a lasting household name.... View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a... View Details
- 02 Jul 2024
- News
The Beauty Guide
Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career. She answered, “I want to be you. I want to run Neutrogena.”... View Details
- 07 Oct 2024
- News
On the Move: Nikos Bartzoulianos (MBA 2008)
phenomenal. It was also a huge opportunity to impact an iconic, historic brand that is more than 100 years old. Another factor was the sustainability piece, which today is more relevant than ever. Every day people consume energy through... View Details
- 15 Aug 2021
- News
You’ve Never Heard of the Biggest Digital Media Company in America
more than $11 billion, and more readers, as measured by Comscore, than any media brand you’ve ever heard of—an average of 751 million visits a month.” The article details how Elias built the company with his cofounder in the 2000s around... View Details
- 01 Dec 2017
- News
Yoga Inc.
amenities. (Bloomberg/Getty Images) “Yoga is at the core of our identity and culture,” Yeung continues. “It has kept us grounded in who we are as a company. It influences our brand strategy, the product categories we go after, and the... View Details
Keywords: Deborah Halber
- 30 Jun 2021
- News