Publications

November 1981
Supplement

Corning Glass Works International, Part II, Interviews with Top Management, Video

By: Christopher A. Bartlett and Michael Y. Yoshino

Presents tapes of interviews with Tom MacAvoy (Corning Glass president) and James Houghton (Corning Glass vice-chairman). View Details

Keywords: Management Teams; Manufacturing Industry

June 1981
Supplement

AT&T Long Lines, Telemarketing, Video 3

Keywords: Marketing Strategy; Communications Industry

March 1981 (Revised July 1985)
Supplement

Morris Alper & Sons, Inc. (C): Introduction to Video 1

Introduces Video 1. View Details

Keywords: Food and Beverage Industry

March 1981 (Revised July 1985)
Supplement

Morris Alper & Sons, Inc. (D): Introduction to Video 2

Introduces Video 2. View Details

Keywords: Food and Beverage Industry

February 1981
Supplement

AT&T Long Lines (D), Telemarketing: Introduction to Video 3

Keywords: Marketing; Telecommunications Industry

June 1980 (Revised December 1980)
Supplement

AT&T Long Lines (B), Telemarketing: Introduction to Video 1

Keywords: Telecommunications Industry

January 1976
Teaching Note

American General Films, Teaching Note

By: Steven C. Wheelwright

Keywords: Motion Pictures and Video Industry

September 1971 (Revised July 1976)
Case

American General Films

By: Steven C. Wheelwright

Keywords: Motion Pictures and Video Industry

Forthcoming
Article

Collusion in Brokered Markets

By: John William Hatfield, Scott Duke Kominers and Richard Lowery

High commissions in the U.S. residential real estate agency market present a puzzle for economic theory because brokerage is not a concentrated industry. We model brokered markets as a game in which agents post prices for customers and then choose which other agents to... View Details

SSRN

2024
Dictionary Entry

Jerry R. Green (1946-)

By: Eddie Dekel, John Geanakoplos and Scott Duke Kominers

Jerry Green has a deep and long-standing connection to Harvard University, and in particular with its Economics Department. This paper begins by reviewing his intellectual background, and then turns to exploring how he has influenced scholars through his wide-ranging... View Details

Keywords: Economics; Microeconomics; Theory; History; Game Theory; Decision Choices and Conditions; Education Industry; North America; United States; Cambridge; Massachusetts; Boston

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry

Research Summary

Overview

By: Ramon Casadesus-Masanell

I study strategic interaction between organizations that operate different business models. View Details

Keywords: Business Models; Industrial Organization; Strategic Interaction; Competitiveness; Strategy; Competition; Game Theory; Cooperation; Competitive Advantage; Competitive Strategy; China; Europe

Research Summary

Overview

By: Andy Wu

How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details

Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; United States; China; Southeast Asia; South Asia

Forthcoming
Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang

The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details

Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding