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  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

surprising that many retailers have adopted loyalty programs as a convenient mechanism of meaningful differentiation. Ultimately, loyalty programs should offer incentives for shoppers to reduce their store switching by offering them better value. Loyalty programs have... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 07 Jun 2016
  • Op-Ed

Can Brand Trump Win a Presidency?

lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details
Keywords: by John A. Quelch; Advertising; Media & Broadcasting
  • 10 Jan 2005
  • What Do You Think?

Public Pension Reform: Does Mexico Have the Answer?

2004, AFORES were allowed to begin investing up to 15 percent of fund assets in the Mexican stock market and up to an added 20 percent in foreign securities. This ruling is thought to have helped fuel a 40 percent increase in the View Details
Keywords: by James Heskett; Financial Services
  • 16 Dec 2002
  • Research & Ideas

Mentoring—Using the Voice of Experience

of those companies. We interviewed the people in the companies twice, once in the year 2000, and then we came back approximately a year later. Then we interviewed about thirty-two informants, people who were grand old gurus in the Silicon Valley or here or in... View Details
Keywords: by Sean Silverthorne
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

at times in the form of subsidies. For example, Amazon provides discounts on its e-reader prices for customers who agree to receive targeted ads from Amazon and third-party sellers on their devices. Higher intensity of competition between... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 03 Jun 2015
  • What Do You Think?

Is the Time Right for Self-Management?

values and pay them fairly, it seems an interesting proposal for both the company and the individual." Juan Manuel Salas Guevara commented that the challenge in Holacracy "is a strong communication process from the top level of... View Details
Keywords: by James Heskett; Retail
  • 04 Jan 2012
  • What Do You Think?

Income Inequality: What’s the Right Amount?

stepped in with the intent of providing an added boost to a remarkable period of economic development by reducing inequality through the distribution of money to one-fourth of that nation's population. In Brazil, the government maintained... View Details
Keywords: by Jim Heskett
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Value A transnational brand is the corporate brand of firms that market globally in order to leverage economies of scale and scope, according to HBS professors Douglas Holt, John Quelch, and co-author Earl Taylor of Research... View Details
Keywords: by Working Knowledge editors
  • 13 Nov 2000
  • Research & Ideas

Corporate Venturing: Entrepreneurship on the Inside

ability to collect and share information, the thing that is going way up in value is your personal connectedness and network," said Latoff. "Your ability to create, sustain, and, in opportune moments, exploit your connectedness... View Details
Keywords: by Kenneth Liss
  • 01 Oct 2020
  • What Do You Think?

Are CEOs the Wrong Leaders for Stakeholder Capitalism?

value (has) enabled years of laissez faire democracy.” And of course, the Business Roundtable reinforced the climate for this discussion last year with its “Statement on the Purpose of a Corporation.” If our research on interorganization... View Details
Keywords: by James Heskett
  • 20 Oct 2014
  • Research & Ideas

Users Love Ello, But What’s the Business Model?

same way. Historically in the internet era, the notion for startups has been to build a large customer base and monetize it through advertising. But it's hard to name more than two companies that have done this successfully. If Google and Facebook are taking up a big... View Details
Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services
  • 03 May 2011
  • First Look

First Look: May 3

with a name, often adding a sequential indicator (PlayStation 2, PlayStation 3), or they can come up with an entirely new name (Nintendo's Wii). Three questions managers should consider when deciding whether brand-name continuation or... View Details
Keywords: Sean Silverthorne
  • 04 Apr 2019
  • Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

on Amazon; they help curate the kind of books I might like, I actually like that service. And if I'm looking online at a retailer for a particular shirt, I don't mind them sending me ads for shirts. That's very, very different than when... View Details
Keywords: Re: Andi Wang
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

“linguistic expats” who live in their home country yet have to give up their native language in the workplace; “cultural expats” or native speakers of the lingua franca who struggle with organizational values that are more easily... View Details
Keywords: Carmen Nobel
  • 16 Nov 2010
  • Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

sector to add value to government data. In particular, it may prove a boon to small businesses, which can devise creative applications. Organizational agility: As a lean organization with minimal staff, Data.gov made the right move by... View Details
Keywords: by Martha Lagace; Technology
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

by the threat to the core business and encouraged by the CEO's personal involvement, the management team repeatedly asked for heavy, upfront investments of resources. D'Arbeloff's response was critical. He pushed them to find new markets and new opportunities that... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 08 Dec 2015
  • First Look

December 8, 2015

substantial international businesses. This working paper argues that diversified business groups added value in mature markets such as Britain. In the domestic economy, Pearson and Virgin created... View Details
Keywords: Sean Silverthorne
  • 14 Jan 2015
  • Research & Ideas

Thriving in the Turbulence of Emerging Markets

evolved a strong sense of responsibility for the welfare of their societies as they continue to overcome past legacies of impoverishment. Three recently added interviews illuminate these themes of transformational change and societal... View Details
Keywords: by Geoffrey Jones; Manufacturing; Auto
  • 30 Oct 2012
  • First Look

First Look: October 30

salary allocations to online ad clicks to admission decisions.   Working PapersSecurities Litigation Risk for Foreign Companies Listed in the U.S. Authors:Beiting Cheng, Suraj Srinivasan, and Gwen Yu Abstract We study securities... View Details
Keywords: Sean Silverthorne
  • 02 Jul 2014
  • What Do You Think?

Are Today’s Business Heroes Challenging Our Ideas About Leadership?

concerned about the outcomes of business practices and products on our global society, and evaluate leaders accordingly." Yadeed Lobo commented that "the mark of a great leader is the impression they leave on any employee." G. P. Rao View Details
Keywords: by James Heskett
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