User Generated Content - Publications - Faculty & Research

09 Jun 2008
Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

value of their intellectual property," he says. We asked Lerner to discuss current issues in IP and also describe an Executive Education course he will teach this summer on the subject. Sean Silverthorne: Do you think companies in View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

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Capturing & Disseminating Video/Photography During Course Activities | About

live streaming, or other formats. Outside Media in the Classroom Media are not permitted in the classroom without the advance permission of the Office of Marketing and Communications; exceptions are rare and generally granted only when... View Details

28 Apr 2022
Research & Ideas

Can You Buy Creativity in the Gig Economy?

a percentage of the revenue they generate by platforms, as J. K. Rowling was with the Harry Potter series, which made her a multimillionaire. In China, some authors have become wealthy under revenue-sharing models on platforms, but the... View Details

Keywords: by Pamela Reynolds

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HBS Cases | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Lehman Brothers Collection Resources Baker Library Collections Corporate Reports Collection R. G. Dun & Co. Credit Reports HBS Cases Baker Old Class Collection Related Archival Collections Bibliography Site Credits... View Details

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

and some linguists argue the only way, to learn about the content of emotions. Knowing the actual content of an emotion is critical. The right type of emotion might be activated but involve the wrong... View Details

Keywords: by Martha Lagace; Consumer Products

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

generated by a machine, those very same recommendations were perceived as inscrutable. People are less willing to accept recommenders when they do not feel like they understand how they make recommendations.” POLL Do you consider these... View Details

Keywords: by Dina Gerdeman

08 Nov 2021
News

New Director Named for Mid-US Research Office

School. This will include serving as a key source of new research and curriculum content on a wide range of fields, including finance, technology, marketing, accounting and control, strategy, and entrepreneurship, to develop further... View Details

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Sustainable Investing Course | HBS Online

Government, Business, and Nonprofit Leaders Early-Career Professionals Learn how to evaluate, measure, and manage sustainable investment opportunities with cutting-edge frameworks, strategies, and techniques. The course content is well... View Details

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John H. McArthur | About

the 1994 merger of BWH and Massachusetts General Hospital. He later served as the founding co-chair of the merged entity, Partners HealthCare System, Inc. In addition to BWH, McArthur was a director of organizations including Chase... View Details

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

using drugs, prospective employers found drug users hireable 62 percent of the time, versus only 45 percent of the time for those who chose not to answer that question. Of course, such honesty has its limits, John hastens to add.... View Details

Keywords: by Michael Blanding

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Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR... View Details

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Engagement - Christensen Center for Teaching & Learning

Feedback Sample Class Student engagement in the classroom can be influenced by discussion management, case content, and instructor teaching style. It is important to recognize that instructors do not need to generate high levels of energy... View Details

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In the News - Creating Emerging Markets

History of Values-Driven Leadership" (Harvard University Press, 2023). For further introduction to the content of the book, please visit: deeplyreponsible.com. 31 MAY 2022 Working Knowledge Corruption: New Insights for Fighting an Age-Old... View Details

05 Jul 2011
First Look

First Look: July 5

perceived benefits from lowering transactions costs to foreign financial-statement users increase and contribute significantly towards the country's decision to adopt IFRS. We find that perceived network benefits increase the degree of... View Details

Keywords: Sean Silverthorne

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James Sharpe | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin Trans National Group (TNG) Hakeem... View Details

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Strategy Awards & Honors - Faculty & Research

The Case Centre in 2015/16, 2016/17, 2017/18 and 2018/19. 2018 Bharat N. Anand : Winner of the 2018 Axiom Business Book Award Silver Medal for the Best Book in the Business Theory category for The Content Trap: A Strategist's Guide to... View Details

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

among your customers as you could ever hope to generate within your own boundaries. Accept the reality that they collectively know more than you do about whatever it is your company makes, that technology has almost completely... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

into the social space for fear of how customers will react, but Gupta questions whether that’s a sign these companies really have a more general image problem that needs to be addressed. “A health care company might say we wouldn’t have a... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

in quarter four we did a field project with Mass General Hospital. STRATTECH covered the past, present, and future of technology with a specific strategy lens. What did you learn in this class and how will you apply it in the future?In... View Details

Fast Answer

VCPE Database Comparison

black; border-left:1px solid black">Great all-around company database with granular screening criteria. Can also save screens at HBS level to share with others. VERY View Details

Publications