Total Customer Value - Publications - Faculty & Research

01 Sep 2005
News

WATER Ltd.

special public protections and oversight. Because it’s scarce, it has an economic value, but that value must be affordable to the communities we serve.” Based in New Jersey, American Water is part of the British multinational RWE Thames... View Details

Keywords: Garry Emmons; Waste Management and Remediation Services; Corporate Services; Business Schools & Computer & Management Training; Educational Services

01 Sep 2014
News

Afghanistan’s Hope and Light

employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s initial, basic strategy. “In... View Details

Keywords: Julia Hanna

01 Apr 2001
News

New Ventures New Gains

and conducted customer research. “We learned that we needed to provide more than just services,” explains Rhyne, who added prestige cosmetics sales to the mix and wrote a solid business plan that was the only non–Internet-related finalist... View Details

Keywords: Julia Hanna and Susan Young; Martin Dubilier (MBA 1952); Business Schools & Computer & Management Training; Educational Services

26 Feb 2020
News

Phoenix Rising

Union and started pulling billions of euros out of the banks. To prevent total collapse, the government closed the banks for three weeks and limited withdrawals to 60 a day. The capital controls hit the population hard; for many... View Details

Keywords: Jen McFarland Flint

05 Mar 2020
News

Green Light

conditions for the various greens. This focus on nailing the plant science, says Lo, was a differentiator, though one she didn’t immediately grasp. “I have enough experience in technology that I thought, ‘I totally see this hardware being... View Details

Keywords: Dan Morrell; photographed by Scott Nobles

31 Jul 2019
News

Skydeck Live: The Rise of the FOMO Sapiens

the combination of a desire to hold out for the best. And it's also this belief that option value is really sort of valuable in and of itself. That combination not only hurts you because you become indecisive and you become trapped in... View Details

01 Mar 2023
News

Clearing the Air

value chain. What are the other opportunities? More broadly, the opportunity is carbon capture, sequestration, storage, and reuse. We’ve talked a bit about why we need to capture CO2, and we’ve talked very briefly about how we might do... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

01 Sep 2020
News

We Rise

in VC is just not OK. We have a window to come up with changes. Could we get together to brainstorm constructive ways to improve our industry faster?” Within 48 hours, nearly everyone on the email chain agreed to participate. “Founders are the View Details

Keywords: April White; Finance

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