Total Customer Value - Publications - Faculty & Research

22 Jan 2018
News

The First Five Years: ‘30 Under 30’ Edition

for our users and, in the process, increase our customer lifetime value (e.g., our successful decision to repurpose our video content into textbooks).” Guram: “I remember that the TOM case on Cincinnati... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Nonstore Retailers; Retail Trade; Educational Support Services; Educational Services

01 Sep 2012
News

Alumni Books

best innovations: Find and fill an important unmet customer need. Plan for profitability. Strive for sustainability. Establish credibility. Gather necessary resources. Lead and manage effectively. Maintain balance and learn to enjoy the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

22 Feb 2022
News

March 2022 Alumni and Faculty Books

marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your customers are... View Details

01 Apr 1999
News

An Eye to the East

value of building wider connections became even clearer on the afternoon of January 7 when conference delegates sat down after lunch in the ballroom of the harborside Grand Hyatt Hotel. Calling the brainstorming session to order was... View Details

Keywords: Alejandro Reyes

09 Mar 2023
News

Four Alumni Clubs Mark Milestone Year

more value to our membership and the general public?" says HBSAB's co-president Gautam Ramchandani (MBA 1977). "Our three major priorities this year are to reflect, learn, and act so we can craft a better future for the HBS Association of... View Details

Keywords: Margie Kelley

01 Dec 2018
News

Hard Choices

much in the employer’s interest to also be there for them. I ask you, does it maximize profit to treat customers well by selling them products that represent good value for the money, or is it best to charge... View Details

Keywords: Seth Klarman (MBA 1982)

24 Mar 2021
News

Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education

groundbreaking accelerator promoting financial inclusion and access to capital for early-stage, technology-enabled companies led by women and multicultural entrepreneurs. Young companies accepted to the program receive mentorship, access to networks, and View Details

Keywords: Margie Kelley

01 Apr 1998
News

World Class Learning

strengthens the value of the HBS learning model for all our students," he notes. Other faculty members agree that diverse classes form the cornerstone of excellent courses. "Diversity of all kinds is the basis upon which dynamic case... View Details

Keywords: Eileen K. McCluskey

01 Dec 2013
News

Curing Health Care

value for patients, where value is the health outcomes achieved relative to the money spent. While his initial work focused on reorganizing care and measuring outcomes, he began to understand that... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

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