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Show Results For
- All HBS Web
(3,262)
- People (14)
- News (919)
- Research (1,573)
- Events (18)
- Multimedia (46)
- Faculty Publications (951)
- 06 Jun 2011
- News
IBM and Six Strategic Reasons to Celebrate by Serving
- 22 Oct 2013
- News
Connecting Communities to Improve Post-Disaster Recovery
- 12 Feb 2015
- Video
Connecting Communities to Improve Post-Disaster Recovery
- July 1989
- Background Note
What Is Marketing?
An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details
Keywords: Marketing
Bonoma, Thomas V., and Thomas J. Kosnik. "What Is Marketing?" Harvard Business School Background Note 590-007, July 1989.
- 26 Mar 2012
- News
What Neuroscience Tells Us About Consumer Desire
- 02 Mar 2023
- Blog Post
Women, Work, and the "M" Word
what can leaders, entrepreneurs, investors, etc. do to give the female workforce the tools to thrive during this important health journey? Let’s start with education: what is menopause, and how does it show up in the workplace? Right now... View Details
- March 2011
- Module Note
Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay
By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details
Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation
Collis, David J. "Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay." Harvard Business School Module Note 711-495, March 2011.
- October 1994
- Case
Allegheny Ludlum Steel Corporation (Abridged)
Describes a decision facing Allegheny Ludlum Steel Corp. in June 1985: whether to continue to compete in the silicon steel business in the face of stiff competition from imports. Includes a complete description of the company's productivity improvement systems and... View Details
Keywords: Decision Choices and Conditions; Business Strategy; Performance Improvement; Management Systems; Technology; Steel Industry
Wheelwright, Steven C. "Allegheny Ludlum Steel Corporation (Abridged)." Harvard Business School Case 695-023, October 1994.
- December 2022 (Revised November 2023)
- Module Note
What Is the Game? Understanding the Environment
By: Maria P. Roche
As a strategist, one of your main tasks is to size up the external environment of your organization in its entirety. In this module, you will learn basic concepts and tools that will allow you to better understand the environment in which your organization operates. View Details
Roche, Maria P. "What Is the Game? Understanding the Environment." Harvard Business School Module Note 723-405, December 2022. (Revised November 2023.)
- August 2014
- Case
Three Jays Corporation
By: Paul Marshall and Mark Davis
Brodie Arens is an MBA student and summer intern at Three Jays Corporation, a jam and jelly manufacturer in Michigan. Brodie's first assignment as an intern is to update the inventory and production planning system. Initially, he begins by updating the Economic Order... View Details
Marshall, Paul, and Mark Davis. "Three Jays Corporation." Harvard Business School Brief Case 915-531, August 2014.
- Research Summary
Models of Success
By: Myra M. Hart
Myra Hart is conducting research on the career and personal paths that Harvard Business School alumnae pursue over the course of their lives. She is developing programs to encourage and support the creation of dynamic and multi-facted models of success. These programs... View Details
- September 2016
- Article
Communicating Value in Healthcare Using Radar Charts: A Case Study of Prostate Cancer
By: Nikhil G. Thaker, Tariq N. Ali, Michael E. Porter, Thomas W. Feeley, Robert S. Kaplan and Steven J. Frank
Question: Can we create a value-based tool to visualize the outcomes and cost of various treatments that could facilitate patient-centered decision making?
Summary Answer: We developed a standardized value framework by using radar charts to visualize and... View Details
Summary Answer: We developed a standardized value framework by using radar charts to visualize and... View Details
Thaker, Nikhil G., Tariq N. Ali, Michael E. Porter, Thomas W. Feeley, Robert S. Kaplan, and Steven J. Frank. "Communicating Value in Healthcare Using Radar Charts: A Case Study of Prostate Cancer." Journal of Oncology Practice 12, no. 9 (September 2016): 813–820.
- December 2007
- Article
Applying Modern Risk Management to Equity and Credit Analysis
By: Robert C. Merton
Traditional conventions of accounting and actuarial science distort the valuation of capital risk in corporations with pension plans because under these conventions, pension assets and liabilities are not included in balance sheet calculations. The modern risk... View Details
Keywords: Risk Management; Valuation; Financial Reporting; Decision Making; Credit; Financial Statements; Capital; Equity; Compensation and Benefits
Merton, Robert C. "Applying Modern Risk Management to Equity and Credit Analysis." CFA Institute Conference Proceedings Quarterly 24 (December 2007): 14–22.
- 28 Jan 2021
- News
9 leadership books every manager should read
- April 1984
- Background Note
Export Controls
By: David B. Yoffie
Explores the problems and opportunities associated with export controls--one of the most widely used tools of international trade policy in the 1970s and early 1980s; and the role of the United States and Soviet Union as major players in the international economy.... View Details
Keywords: Macroeconomics; Trade; Governing Rules, Regulations, and Reforms; Policy; Problems and Challenges; Opportunities; Soviet Union; United States
Yoffie, David B. "Export Controls." Harvard Business School Background Note 384-008, April 1984.
- February 2002 (Revised March 2002)
- Case
Customer Profitability and Customer Relationship Management at RBC Financial Group
By: V.G. Narayanan and Lisa Brem
The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point... View Details
Keywords: Competitive Advantage; Price; Customer Relationship Management; Marketing; Customer Value and Value Chain; Financial Services Industry; Banking Industry; Canada
Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.)
- September 2001
- Background Note
Assessing Your Organization's Crisis Response Plans
Organizations inevitably face crises, but few are well prepared to deal with them. This note summarizes the findings of research and experience about what it takes to respond effectively in crisis situations. Provides principles to guide crisis response planning,... View Details
Watkins, Michael D. "Assessing Your Organization's Crisis Response Plans." Harvard Business School Background Note 902-064, September 2001.
- 26 Mar 2025
- News
Behind the Research: Elisabeth Paulson
- Person Page
Educational Technology
Streamlined Real-Time Slide Generation and Editing
Lets an instructor build slides during class, based on class discussion -- "the chalkboard alternative." Student view offers a clean display with no distracting details (no menus, toolbars, or the... View Details
- 13 Jul 2017
- News