Publications
Publications
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- All HBS Web
(943)
- Faculty Publications (463)
- May 1982
- Supplement
MCI Telecommunications Corp. (A2)
By: John F. Cady and Frank V. Cespedes
Keywords: Telecommunications Industry
- May 1982
- Background Note
Busy Signals: Telecommunications in Transition
By: John F. Cady and Frank V. Cespedes
Keywords: Telecommunications Industry
- February 1982 (Revised May 1992)
- Case
MCI Telecommunications Corp. (A): Corporate and Marketing Strategy
By: John F. Cady and Frank V. Cespedes
- February 1982
- Supplement
MCI Telecommunications Corp. (A1)
By: John F. Cady and Frank V. Cespedes
Keywords: Telecommunications Industry
- February 1982
- Case
MCI Telecommunications Corp. (B): Customer Service Strategy and Organization
By: John F. Cady and Frank V. Cespedes
- January 1982
- Case
New York Telephone Co.: The 1975 Revenue Forecast
- February 1981
- Supplement
AT&T Long Lines (D), Telemarketing: Introduction to Video 3
- September 1980 (Revised October 1983)
- Supplement
AT&T -- Long Lines Department National Account Selling (D)
By: Thomas V. Bonoma and Benson P. Shapiro
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (B)
By: Thomas V. Bonoma and Benson P. Shapiro
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (C)
By: Thomas V. Bonoma and Benson P. Shapiro
- June 1980 (Revised December 1980)
- Supplement
AT&T Long Lines (B), Telemarketing: Introduction to Video 1
Keywords: Telecommunications Industry
- May 1980 (Revised September 1985)
- Case
AT&T Long Lines: Marketing Telemarketing (A)
- February 1979 (Revised October 1982)
- Case
Fiber-Optics Industry (B): Historical Development and Competitor Profiles--1978
- February 1979 (Revised July 1985)
- Case
Fiber-Optics Industry (A): Products, Technology, and Markets--1978
- February 1978 (Revised September 1986)
- Case
AT&T -- Long Lines Department National Account Selling (A)
- November 1976
- Teaching Note
Hot Line, Inc., Teaching Note
By: Jeffrey G. Miller and Steven C. Wheelwright
Keywords: Telecommunications Industry
- February 1974 (Revised August 1980)
- Case
AT&T Co.--1974
By: Thomas R. Piper
Keywords: Telecommunications Industry
- Research Summary
Impact of Technology on Industry Structure and Competitive Strategy
Stephen Bradley’s research has focused for several years on the impact of technology on industry structure and competitive strategy. In particular he has been studying the convergence of information technology and telecommunications and how this convergence is... View Details
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details