Publications

Web

Technology & Innovation - Faculty & Research

Case | Faculty Research Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and... View Details

Web

Mid-US - Global

resonate with today's student-athletes. In this conversation, Gibson examines how Sanders has attempted to transform CU’s team with his unorthodox style of leadership. Listen to the podcast here . SEPTEMBER 2024 HBR COLD CALL Uncle... View Details

October 2020 (Revised March 2024)
Case

Experimentation at Yelp

By: Iavor Bojinov and Karim R. Lakhani

Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details

Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry

Web

2023 Reunion Presentations - Alumni

chains have come under unprecedented stress as a result of US-China trade tensions, the pandemic, and geopolitical shocks. We've documented US participation in global value chains over four decades, with particular focus on the last five... View Details

Web

Key Concepts - Institute For Strategy And Competitiveness

HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Value-Based Health Care Value-Based Health Care Cases & Teaching Notes Key Concepts Key Stakeholders Publications Team Work With Us Presentations Key... View Details

09 Feb 2024
HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

move in 2023 away from its signature group meetings and nutritional products to providing Wegovy prescriptions via telehealth. The interview has been lightly edited for length and clarity. Lane Lambert: The Weight Watchers marketing change looks like a dramatic move... View Details

Keywords: by Lane Lambert; Health; Pharmaceutical

26 Nov 2007
Research & Ideas

Best Practices of Global Innovators

People: Effective collaboration requires people with different skills, given that team members sit outside the boundaries of the firm in distant countries with different cultures. Rather than a focus on pure... View Details

Keywords: by Sean Silverthorne

04 Mar 2024
Research & Ideas

Want to Make Diversity Stick? Break the Cycle of Sameness

Black judge,” Chang says. Corporate boards still prefer men and white people The researchers conducted a similar analysis with board seats from companies in the S&P 1500 between 2009 and 2014, looking at more than 5,000 selections of new directors. Again, the View Details

Keywords: by Michael Blanding

04 Sep 2001
Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

discussions, they typically focus on specific issues, such as those mentioned in the campaign promises presented above. They then evaluate politicians based on how well the politicians' positions match their preferences on these key... View Details

Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk

November 2023 (Revised March 2024)
Case

Infarm: Betting the (Indoor) Farm on Food Security

By: Elie Ofek

In the summer of 2023, the co-founders of Infarm, a controlled environment agriculture (CEA) company, were contemplating a major pivot going forward. While Infarm had successfully shown it could grow over 75 products—mainly herbs, leafy greens and mushrooms—in modular... View Details

Keywords: Plant-Based Agribusiness; Business Model; Market Entry and Exit; Science-Based Business; Business Strategy; Transition; Agriculture and Agribusiness Industry; Europe; North America; Toronto; Northeastern United States

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

rather than focus simply on products and sales. And Gulati's research, including interviews with 500 executives spanning industries and geographies, asserts that outside-in success is not confined to any one sector. "I see the move... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

April 2011 (Revised January 2015)
Case

The Eleganzia Group

By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci

Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details

Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy