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Show Results For
- All HBS Web
(525)
- News (227)
- Research (236)
- Events (4)
- Multimedia (8)
- Faculty Publications (111)
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
buying?" Tv And The Internet Pressure has been building for a merging of television and the Internet, said Intel's Eric Kim. Consumers now expect Internet service everywhere, with implications for entertainment and advertising. For... View Details
Keywords: by Martha Lagace
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
panoply of Internet sites. It's just as hard to differentiate on price, for similar reasons: any consumer with an Internet connection can quickly determine if that flat-screen TV that Walmart claims is at a blowout price actually is.... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an... View Details
- 10 Nov 2009
- First Look
First Look: Nov. 10
three flat panel TV brands, along with Samsung and Sony. Faced with intensifying price pressure from the industry leaders and an unprecedented economic recession, Wang wondered how VIZIO could best sustain its growth and finance its... View Details
Keywords: Martha Lagace
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
had been met, among other labels, each TV included a label with the manufacturer's pay ratio. In one experiment, consumers view products labeled with the salary ratio at the firm that manufactured the product. (Source: Bhavya Mohan)... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
including one centered on the acceptance of high-speed Internet cable access by residents of a middle-class Toronto suburb during the past four years. That community, they say, is typical of many throughout the United States. To date, only 10 percent of the town's... View Details
Keywords: by Peter K. Jacobs
- 17 Feb 2021
- Research & Ideas
Pandemic Self-Care for CEOs: Rituals, Running, and Cognitive Restructuring
for others has been taking longer and longer (more off days, more zombie TV watching and internet browsing, and feeling too fatigued to exercise). Weather does not help as gray, dark, and colder days increase.” His employees, likewise,... View Details
- 19 Mar 2013
- First Look
First Look: March 19
companies perform sales, marketing, and product definition work, while eastern companies in Asia like his perform the engineering and manufacturing work. Confronted with commoditization pressure, Wu is presented with the opportunity to license a major View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
14 for '14
consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details
- 01 Dec 2008
- News
A Force for Good
guessing where this might be going. “Let’s not.” Joe left the room briefly, and then returned with two long gray pillows off the couch in the TV room. He handed one to McArthur, who still had the oversized frame of the football player he... View Details
- 14 Apr 2015
- First Look
First Look: April 14
the process of decoupling. Decoupling is the separation of two or more activities ordinarily done in conjunction by consumers-think of watching TV shows and sitting through the ads. These new digital disruptors allow consumers to benefit... View Details
Keywords: Sean Silverthorne
- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
less, attractive. Hardware and software are complements. So are hot dogs and mustard, cars and car loans, cable television and TV Guide, the Internet and high-capacity digital phone lines, catalogues and overnight delivery services - even... View Details
- 01 Sep 2015
- News
The Protagonist Goes Prime Time
at HBS is to that early endeavor what an HD flat-screen TV is to a black-and-white with rabbit ears. The much-taught original “IDEO Product Develop-ment” case, written by Professor Stefan Thomke in 2000, has a multimedia component: It is... View Details
Keywords: April White
- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details
Keywords: Carmen Nobel
- 01 Sep 2003
- News
These Are the Good Old Days
materials served up to Americans was exploding: In 1978, Time Inc. published 6 magazines; today it publishes 132. Technology transformed broadcast media as well. In the late 1970s, most Americans had three networks on their TV sets: ABC,... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
case:http://hbr.org/search/713028-PDF-ENG Lin TV Corp Scharfstein, David, Erik Stafford, and Joel L. HeilprinHarvard Business School Case 213-065 This case considers the valuation of Lin TV, a publicly traded company with 30 View Details
Keywords: Sean Silverthorne
- 18 Dec 2019
- News
Thinking Smart About Numbers
of Management at Northwestern University, hosts his annual review of some of the most expensive TV advertising spots in history: Super Bowl commercials. 2020 Nonprofit Board Summit, March 9 The 2020 Nonprofit Board Summit, a half-day... View Details
Keywords: Margie Kelley
- 01 Dec 2011
- News
Alumni Book Briefs
Brown and Company) Beginning in 1979 as a cable channel televising sporting events in Connecticut, ESPN is arguably now the most successful network in TV history. The authors tell the inside story of this amazing rise, drawing on over 500... View Details
- 08 May 2019
- News
Lessons from the Ashes
Journal, and grew to include everything from magazines to radio and TV stations. Warwick Fairfax (MBA 1987), the founder's great-great grandson, grew up with the expectation that he would someday run the company and carry on the family... View Details