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  • July 1989 (Revised November 1992)
  • Background Note

Marketing Strategy Formulation

Identifies the elements of marketing strategy and introduces frameworks for strategic marketing decisions. The frameworks deal with market definition and selection, positioning and differentiation, and market entry/exit decisions. Other topics discussed include... View Details
Keywords: Marketing Strategy; Decision Choices and Conditions
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Drumwright, Minette E., and Thomas J. Kosnik. "Marketing Strategy Formulation." Harvard Business School Background Note 590-001, July 1989. (Revised November 1992.)

    Blythe McGarvie on Globalization and Leadership (Video)

    • May 2016
    • Article

    'Both/And' Leadership

    By: Wendy K. Smith, Marianne Lewis and Michael Tushman
    Leaders face a multitude of strategic paradoxes—contradictory pressures that are too often viewed as "either/or" choices. There are innovation paradoxes, in which the pursuit of new offerings and processes conflicts with the mandate to sustain the tried and... View Details
    Keywords: Conflict of Interests; Goals and Objectives; Business Processes
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    Smith, Wendy K., Marianne Lewis, and Michael Tushman. "'Both/And' Leadership." Harvard Business Review 94, no. 5 (May 2016): 62–70.
    • 9 AM – 9 AM EDT, 05 Sep 2018
    • HBS Online

    HBX Disruptive Strategy

    Make innovation a reality with strategies from two-time Worlds Most Innovative Business Thinker, Clayton Christensen. Program Dates: September 5, 2018 - October 17, 2018 View Details
    • 01 Oct 2012
    • News

    The Future of Leadership

    • June 10, 2022
    • Article

    Does Your Company’s Culture Reinforce Its Strategy and Purpose?

    By: Hubert Joly
    Good strategy has traditionally been seen as the key to business success. More recently, purpose has become an essential element of doing business. But something else is missing: culture, or the essential elements of how an organization and its employees behave, as... View Details
    Keywords: Success; Mission and Purpose; Organizational Culture; Corporate Strategy
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    Joly, Hubert. "Does Your Company’s Culture Reinforce Its Strategy and Purpose?" Harvard Business Review (website) (June 10, 2022).
    • February 2008 (Revised May 2009)
    • Case

    The Center for Creative Leadership

    By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop
    The Center for Creative Leadership (CCL) was founded in 1970 on the notion that leadership was not innate but could be learned. CCL evolved into one of the world's top leadership development organizations, involved in both research and program design and delivery. This... View Details
    Keywords: Competency and Skills; Learning; Training; Leadership Development; Personal Characteristics
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    Datar, Srikant M., David A. Garvin, and Carin-Isabel Knoop. "The Center for Creative Leadership." Harvard Business School Case 308-013, February 2008. (Revised May 2009.)
    • Oct 03 2016
    • Testimonial

    Redefining Leadership

    • 06 Nov 2017
    • News

    Smart Leaders Focus on Execution First and Strategy Second

    • TeachingInterests

    Strategy - Building and Sustaining Competitive Advantage

    By: Jan W. Rivkin
    With the accelerating pace of competition, cutting-edge companies are defined by innovative strategies. In this Executive Education program, we explore how to develop groundbreaking stratgies and action plans for execution, forecast industry evolution, and analyze... View Details
    • January 2010 (Revised March 2010)
    • Compilation

    Firm Strategy Vignettes

    By: Josh Lerner, G. Felda Hardymon and Ann Leamon
    These three vignettes present various issues around the strategy and management of a private equity firm. In one, a senior partner must decide how to manage an over-extended colleague and how to reduce the risk of the firm's portfolio; in the second, a limited partner... View Details
    Keywords: Outcome or Result; Business Strategy; Problems and Challenges; Private Equity; Venture Capital; Investment Portfolio; Partners and Partnerships
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    Lerner, Josh, G. Felda Hardymon, and Ann Leamon. "Firm Strategy Vignettes." Harvard Business School Compilation 810-087, January 2010. (Revised March 2010.)
    • 03 Oct 2016
    • Video

    Redefining Leadership

    • October 2011 (Revised March 2012)
    • Case

    AQR's DELTA Strategy

    By: Daniel Bergstresser, Lauren Cohen, Randolph B. Cohen and Christopher Malloy
    In the summer of 2008, AQR Capital Management was considering the launch of a new hedge fund strategy. The proposed DELTA portfolio would offer investors exposure to a basket of nine major hedge fund strategies. The DELTA strategy would be innovative in two ways.... View Details
    Keywords: Investment Portfolio; Investment Funds; Financial Strategy; Financial Services Industry
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    Bergstresser, Daniel, Lauren Cohen, Randolph B. Cohen, and Christopher Malloy. "AQR's DELTA Strategy." Harvard Business School Case 212-038, October 2011. (Revised March 2012.)
    • Winter 2019
    • Article

    Leadership Forged in Crisis

    By: Nancy F. Koehn
    Five great leaders from history (Abraham Lincoln, Frederick Douglass, Ernest Shackleton, Rachel Carson, and Dietrich Bonhoeffer), according to Koehn, had their leadership forged in crisis. She writes that “leaders can emerge from many different backgrounds, genders,... View Details
    Keywords: Leadership; Leadership Style; Personal Characteristics; History
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    Koehn, Nancy F. "Leadership Forged in Crisis." Leader to Leader 91 (Winter 2019): 26–31.
    • 28 Apr 2006
    • Other Presentation

    Strategy for Museums

    By: Michael E. Porter
    Presentation on strategy for museums at the American Association of Museums, Boston, MA. View Details
    Keywords: Strategy; Society; United States
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    Porter, Michael E. "Strategy for Museums." American Alliance of Museums Annual Meeting, Boston, MA, April 28, 2006.
    • 24 Mar 2022
    • Video

    OnBoard: Nonprofit Leadership Transitions

    • July 1997 (Revised April 2000)
    • Background Note

    Competition and Business Strategy in Historical Perspective

    Describes the contributions of strategic concepts in the business world, and how they came to be influenced by competitive thinking. View Details
    Keywords: Competition; Business Strategy
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    Ghemawat, Pankaj. "Competition and Business Strategy in Historical Perspective." Harvard Business School Background Note 798-010, July 1997. (Revised April 2000.)
    • 2006
    • Other Unpublished Work

    Rural Clusters of Innovation: Berkshires Strategy Project: Driving A Long-Term Economic Strategy

    By: Michael E. Porter
    The Berkshires Strategy Project, a six-month strategy development effort involving dozens of private and public sector organizations in the Berkshires, has led to broad consensus behind an economic strategy for the County, and galvanized a leadership group in the form... View Details
    Keywords: Economics; Industry Clusters; Growth and Development; United States
    Citation
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    Porter, Michael E. "Rural Clusters of Innovation: Berkshires Strategy Project: Driving A Long-Term Economic Strategy." Monitor Group, 2006.

      Identity Workspaces for Leadership Development

      Profound changes in individuals' relationship with their employers and expectations for their work lives have generated an increasing demand for leadership development, while at the same time exposing the limitations of traditional leadership programs focused on... View Details

      • January 2020 (Revised July 2020)
      • Supplement

      MoviePass: The 'Get Big Fast' Strategy

      By: Benjamin C. Esty and Daniel Fisher
      In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details
      Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Business Strategy; Value Creation; Consolidation; Cash Flow; Growth Management; Business Startups; Entrepreneurship; Disruptive Innovation; Mobile Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; United States
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      Esty, Benjamin C., and Daniel Fisher. "MoviePass: The 'Get Big Fast' Strategy." Harvard Business School Spreadsheet Supplement 720-854, January 2020. (Revised July 2020.)
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