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  • All HBS Web  (1,229)
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  • 07 Dec 2010
  • First Look

First Look: Dec. 7

the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered. The role of Chief Executive Officer Jeff Immelt in View Details
Keywords: Sean Silverthorne
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

war years; and innovator Herb Kelleher at Southwest near the end of the century. In this e-mail interview, Mayo, director of the HBS Leadership Initiative and the Thomas S. Murphy Distinguished Research Fellow, discusses how executives... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 05 Jun 2012
  • First Look

First Look: June 5

abstract is unavailable at this time. Publisher's Link: http://viewer.zmags.com/publication/f0a1b93d#/f0a1b93d/12   Working PapersLocation Choices under Strategic Interactions Author:Juan Alcacer Abstract The literature on location... View Details
Keywords: Sean Silverthorne
  • 27 May 2014
  • First Look

First Look: May 27

consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and future healthcare consumption). Multiple consumers make complementary choices when... View Details
Keywords: Sean Silverthorne
  • 20 May 2014
  • First Look

First Look: May 20

314-087 Jurlique: Globalizing Beauty from Nature and Science Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The... View Details
Keywords: Sean Silverthorne
  • 26 May 2015
  • First Look

First Look: May 26

strategic priorities. This article explains core links between selling initiatives and basic drivers of enterprise value, and it provides suggestions about how best to communicate strategy to busy people in... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2006
  • Research & Ideas

When Not to Trust Your Gut

parties, key strategic partners, or a new direction for your firm. When you carefully prepare for particular negotiations, you are setting yourself up to engage in System 2 thought in situations where it is required. You also should... View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

term sheets in hand—two from strategic investors and one from a venture capital firm. Each offer had its advantages and disadvantages and Kryder needed to decide which offer to accept. Purchase this case:... View Details
Keywords: Martha Lagace
  • 04 Feb 2008
  • Research & Ideas

Putting Entrepreneurship in the Social Sector

written a couple of chapters in other books on just this topic. Businesses can be powerful generators of social value because of their distinctive sets of competencies and resources. A major challenge facing business leaders is how to enhance the effectiveness of their... View Details
Keywords: by Sean Silverthorne
  • 06 Feb 2006
  • Research & Ideas

Sorting Out the Patent Craze

initially skeptical about the group, success is unlikely. This suggests how important it is for companies seeking to build standards around their technologies to find credible standard setting bodies with well thought through policies to... View Details
Keywords: by Sara Grant; Technology
  • 21 Apr 2015
  • First Look

First Look: April 21

to the support of companies, investors, and the initiatives of a number of NGOs, widespread regulatory intervention has yet to materialize. Outside of South Africa, adoption remains voluntary, accomplished via social movement abetted, to... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 01 Apr 2014
  • First Look

First Look: April 1

the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location-a small city-state strategically located to reach ¾ of the world's population in a flight of less than eight hours-to build a... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2013
  • First Look

First Look: August 20

including internal and external crowdsourcing contests. Emphasis is placed on exploring actual open innovation initiatives within Siemens and their outcomes. These include creating internal social- and knowledge-sharing networks and... View Details
Keywords: Anna Secino
  • 15 Nov 2004
  • Research & Ideas

Solving the Health Care Conundrum

based on value. Value-based competition will serve to drive innovation. 4. Moving to value-based competition has important strategic implications for providers as well as health plans and employers. Providers: In an environment where... View Details
Keywords: by Michael E. Porter; Health
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

Karl Ulrich, Wharton professor, must decide between a commercial and "open source" model for his new business case venture. Students analyze a variety of open source and proprietary business models and formulate strategic... View Details
Keywords: Martha Lagace
  • 30 Aug 2011
  • First Look

First Look: August 30

sales from emerging markets. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311118-PDF-ENG Nestlé SA: Nutrition, Health and Wellness Strategy Rebecca M. Henderson and Ryan JohnsonHarvard Business School Case 311-119 In 1997 Nestlé committed to a View Details
Keywords: Sean Silverthorne
  • 28 May 2008
  • First Look

First Look: May 28, 2008

institutional theory, we hypothesize that ratings are particularly likely to spur responses from firms whose legitimacy is threatened—and thus are shamed—by these ratings. We extend existing theory by drawing on the strategic choice... View Details
Keywords: Martha Lagace
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

a major push into the production of exclusive, original programming, one of the industry's most competitive areas. Hulu's new initiatives occurred during a major transformation in the TV industry as the Internet had revolutionized every... View Details
Keywords: Sean Silverthorne
  • 04 Oct 2006
  • Lessons from the Classroom

Surviving Success: When Founders Must Go

entrepreneur-in-residence Henry McCance (MBA '66) focus on events surrounding the key moment at which a founder hands off his or her "baby" to a new CEO. "In my initial research on founders, I focused on the question of... View Details
Keywords: by Julia Hanna; Technology
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

increase is largely driven by more functional specialists like CIOs or CMOs, not general managers.” “There ultimately is no such thing as effective selling that is not tied to the company’s strategic objectives” The reason for that is... View Details
Keywords: by Michael Blanding
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