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    • All HBS Web  (2,673)
      • Faculty Publications  (527)

      Strategic Customer BehaviorRemove Strategic Customer Behavior →

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      • February 2003 (Revised January 2004)
      • Case

      International Steel Group

      By: Paul W. Marshall and Todd H Thedinga
      Profiles veteran investor Wilbur L. Ross, Jr.'s plan to turn around the aging steel assets of LTV, formerly America's second largest integrated steel producer. Purchasing several key assets from LTV under Section 363 of the Bankruptcy Code, Ross is able to acquire the... View Details
      Keywords: Corporate Entrepreneurship; Strategic Planning; Lawfulness; Labor Unions; Organizational Culture; Agreements and Arrangements; Global Strategy; Assets; Steel Industry; United States
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      Marshall, Paul W., and Todd H Thedinga. "International Steel Group." Harvard Business School Case 803-162, February 2003. (Revised January 2004.)
      • January 2003 (Revised September 2007)
      • Background Note

      A Note on Racing to Acquire Customers

      By: Thomas R. Eisenmann
      Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details
      Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition
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      Eisenmann, Thomas R. "A Note on Racing to Acquire Customers." Harvard Business School Background Note 803-103, January 2003. (Revised September 2007.)
      • 2002
      • Chapter

      Use the Balanced Scorecard to Partner with Strategic Constituents: Employees, Customers, Suppliers, and Communities

      By: Robert S. Kaplan and David P. Norton
      Keywords: Balanced Scorecard; Employee Relationship Management; Customer Relationship Management; Business and Community Relations; Business and Stakeholder Relations
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      Kaplan, Robert S., and David P. Norton. "Use the Balanced Scorecard to Partner with Strategic Constituents: Employees, Customers, Suppliers, and Communities." Chap. 2 in Partnering: The New Face of Leadership, edited by Larraine Segil, Marshall Goldsmith, and James Belasco, 9–33. New York: AMACOM, 2002.
      • 2002
      • Working Paper

      Control Systems for Customer Behavior

      By: Frances X. Frei, Amy C. Edmondson and Corey Hajim
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      Frei, Frances X., Amy C. Edmondson, and Corey Hajim. "Control Systems for Customer Behavior." Harvard Business School Working Paper, No. 03-039, October 2002.
      • September 2002
      • Teaching Note

      Strategic Planning at NFTE

      By: Allen S. Grossman and Daniel F. Curran
      Teaching Note for (9-302-002). View Details
      Keywords: Nonprofit Organizations; Growth Management; Management Practices and Processes; Corporate Entrepreneurship; Strategic Planning; Change; Organizational Design; Behavior; Decision Choices and Conditions; Partners and Partnerships
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      Grossman, Allen S., and Daniel F. Curran. "Strategic Planning at NFTE." Harvard Business School Teaching Note 303-053, September 2002.
      • August 2002 (Revised February 2005)
      • Case

      Gillette Company (B): Leadership for Change

      By: Rosabeth M. Kanter and James Weber
      Describes the actions and behavior of a new CEO in his first days and weeks as he sets expectations for his top management team and introduces processes and disciplines to begin the turnaround of a global consumer products company. View Details
      Keywords: Business Strategy; Policy; Change Management; Leading Change; Motivation and Incentives; Strategic Planning; Retail Industry
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      Kanter, Rosabeth M., and James Weber. "Gillette Company (B): Leadership for Change." Harvard Business School Case 303-033, August 2002. (Revised February 2005.)
      • August 2002 (Revised February 2005)
      • Case

      Gillette Company (D): Implementing Change

      By: Rosabeth M. Kanter
      How a strategic change agenda is implemented depends on leaders below the top in every function and geographic region translating the agenda into actions. But those actions do not always unfold as planned. This case examines the first 16 months of a turnaround from the... View Details
      Keywords: Business History; Competitive Strategy; Strategic Planning; Change Management; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Behavior; Leading Change; Retail Industry
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      Kanter, Rosabeth M. "Gillette Company (D): Implementing Change." Harvard Business School Case 303-035, August 2002. (Revised February 2005.)
      • August 2002
      • Case

      Trilogy University

      By: Thomas J. DeLong and Michael Paley
      In early 2001, Trilogy Software faced a slowdown in its business, a large number of unsuccessful customer deployments, and an overall weakening in the enterprise software market. In response, the company revamped its business model and restructured the organization.... View Details
      Keywords: Organizational Change and Adaptation; Organizational Culture; Organizational Design; Alignment; Restructuring; Organizational Structure; Change Management; Business Strategy; Economic Slowdown and Stagnation; Information Technology Industry
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      DeLong, Thomas J., and Michael Paley. "Trilogy University." Harvard Business School Case 403-012, August 2002.
      • August 2002 (Revised June 2006)
      • Case

      Great Dakota Bank: Online Banking

      By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
      In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
      Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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      Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
      • March 2002 (Revised November 2003)
      • Case

      Satellite Radio

      By: Thomas R. Eisenmann and Alastair Brown
      In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details
      Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Auto Industry; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R., and Alastair Brown. "Satellite Radio." Harvard Business School Case 802-175, March 2002. (Revised November 2003.)
      • January 2002 (Revised November 2010)
      • Case

      Strategic Planning at NFTE

      By: Allen S. Grossman and Daniel F. Curran
      The National Foundation for Teaching Entrepreneurship (NFTE), is a successful nonprofit poised on the verge of explosive growth. The senior management contracted with McKinsey consultants to help guide the process. The founders of NFTE brought it from a small program... View Details
      Keywords: Entrepreneurship; Growth and Development Strategy; Growth Management; Organizational Change and Adaptation; Organizational Structure; Partners and Partnerships; Nonprofit Organizations
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      Grossman, Allen S., and Daniel F. Curran. "Strategic Planning at NFTE." Harvard Business School Case 302-002, January 2002. (Revised November 2010.)
      • November 2001
      • Case

      Gold Kist Inc.

      By: Ray A. Goldberg and Stephanie Oestreich
      An oversupply of poultry causes a major decrease in margins for the company and the industry. How does the only cooperative in the industry respond to short-term and long-term economic pressures? View Details
      Keywords: Decision Making; Economics; Profit; Consumer Behavior; Supply and Industry; Strategic Planning; Business Strategy
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      Goldberg, Ray A., and Stephanie Oestreich. "Gold Kist Inc." Harvard Business School Case 902-420, November 2001.
      • November 2001
      • Case

      Sigma Networks, Inc.

      By: Thomas R. Eisenmann and Christina L. Darwall
      Sigma Networks, a venture capital-based telecommunications start-up, provides metropolitan area networks (MANs) that use fiberoptic lines to connect local Internet service providers (e.g., ISPs, hosting firms) with a long-haul ("backbone") network. MANs represent a... View Details
      Keywords: Business Startups; Customers; Capital Budgeting; Venture Capital; Strategic Planning; Technology Networks; Telecommunications Industry
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      Eisenmann, Thomas R., and Christina L. Darwall. "Sigma Networks, Inc." Harvard Business School Case 802-103, November 2001.
      • November 2001 (Revised October 2004)
      • Case

      IBM Network Technology (A)

      By: Michael L. Tushman and Robert C Wood
      An unconventional manager within IBM leads the creation of a business unit with multibillion-dollar potential, winning over customers and nudging the organization to make the changes needed to achieve dramatic growth. This case provides an example of how organizational... View Details
      Keywords: Growth and Development; Growth and Development Strategy; Leadership; Corporate Entrepreneurship; Change Management; Management Practices and Processes; Business Plan; Organizational Design; Organizational Change and Adaptation; Success; Technology Industry
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      Tushman, Michael L., and Robert C Wood. "IBM Network Technology (A)." Harvard Business School Case 402-012, November 2001. (Revised October 2004.)
      • August 2001 (Revised November 2001)
      • Case

      Vicinity Corporation: Turning Web Traffic into Store Traffic

      By: Frances X. Frei, David Margalit and Amanda Yelsh
      Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details
      Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology
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      Frei, Frances X., David Margalit, and Amanda Yelsh. "Vicinity Corporation: Turning Web Traffic into Store Traffic." Harvard Business School Case 602-031, August 2001. (Revised November 2001.)
      • Article

      Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

      By: Doug Bowman and Das Narayandas
      Keywords: Management; Customers; Contracts; Production; Behavior
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      Bowman, Doug, and Das Narayandas. "Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior." Journal of Marketing Research (JMR) 38, no. 3 (August 2001).
      • June 2001 (Revised September 2010)
      • Exercise

      Deal-crafting Toolkit

      By: Michael A. Wheeler
      Illustrates the potential sources of value creation as well as practical barriers to its achievement. Students analyze five brief scenarios that would yield efficient trades over valuation, discount rates, expectations, and risk tolerance, but that might be thwarted by... View Details
      Keywords: Negotiation Deal; Negotiation Process; Behavior; Valuation; Value Creation
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      Wheeler, Michael A. "Deal-crafting Toolkit." Harvard Business School Exercise 801-201, June 2001. (Revised September 2010.)
      • March 2001
      • Article

      Strategy and the Internet

      By: M. E. Porter
      Many of the pioneers of Internet business, both dot-coms and established companies, have competed in ways that violate nearly every precept of good strategy. Rather than focus on profits, they have chased customers indiscriminately through discounting, channel... View Details
      Keywords: Strategy; Online Technology
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      Porter, M. E. "Strategy and the Internet." Harvard Business Review 79, no. 3 (March 2001): 62–78.
      • February 2001 (Revised September 2005)
      • Case

      Howard Schultz and Starbucks Coffee Company

      By: Nancy F. Koehn
      Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details
      Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry
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      Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
      • December 2000 (Revised March 2001)
      • Background Note

      Strategic Use of Music in Marketing, The: A Selective Review

      By: Gerald Zaltman and Nancy Puccinelli
      Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details
      Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior
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      Zaltman, Gerald, and Nancy Puccinelli. "Strategic Use of Music in Marketing, The: A Selective Review." Harvard Business School Background Note 501-056, December 2000. (Revised March 2001.)
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