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  • February 1997 (Revised July 1997)
  • Case

Vermeer Technologies (A): A Company Is Born

By: Ashish Nanda
Charles Ferguson has just heard from a venture capital (VC) consortium that it is willing to finance Vermeer Technologies, a company he has cofounded for developing Internet software. The funds are sorely needed, but the VCs have imposed some onerous conditions,... View Details
Keywords: Venture Capital; Selection and Staffing; Applications and Software; Entrepreneurship; Information Technology Industry
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Nanda, Ashish, and Takia Mahmood. "Vermeer Technologies (A): A Company Is Born." Harvard Business School Case 397-078, February 1997. (Revised July 1997.)
  • 2023
  • Working Paper

Dynamic Pricing, Intertemporal Spillovers, and Efficiency

By: Alexander J. MacKay, Dennis Svartbäck and Anders G. Ekholm
Pricing technology that allows firms to rapidly adjust prices has two potential benefits. Time-varying prices can respond to high-frequency demand shocks to generate greater revenues, and they can also be used to smooth out demand to reduce costs. Using data... View Details
Keywords: Price; Consumer Behavior; Applications and Software; Volatility
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MacKay, Alexander J., Dennis Svartbäck, and Anders G. Ekholm. "Dynamic Pricing, Intertemporal Spillovers, and Efficiency." Harvard Business School Working Paper, No. 23-007, July 2022. (Revised December 2023.)
  • October 2018 (Revised May 2019)
  • Teaching Note

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi
Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused... View Details
Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry
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Fuller, Joseph, Shikhar Ghosh, and Monica Baraldi. "Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs." Harvard Business School Teaching Note 319-045, October 2018. (Revised May 2019.)
  • March 2005
  • Background Note

Home Video Games: Generation Seven

By: Elie Ofek
Discusses the issues facing firms in the seventh generation of home video game platforms. In particular, Sony and Microsoft plan to launch new game consoles in the 2005 to 2006 time frame. Each firm seems to be following a different strategy. Microsoft wants to launch... View Details
Keywords: Marketing Strategy; Competitive Strategy; Technological Innovation; Information Infrastructure; Applications and Software; Entertainment and Recreation Industry; Information Technology Industry
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Ofek, Elie. "Home Video Games: Generation Seven." Harvard Business School Background Note 505-072, March 2005.
  • May 2017 (Revised February 2018)
  • Supplement

VMware and the Public Cloud (B)

By: Raffaella Sadun and Christine Snively
Supplements the (A) case. View Details
Keywords: Information Technology; Information Infrastructure; Applications and Software; Computer Industry; Technology Industry; Information Technology Industry
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Sadun, Raffaella, and Christine Snively. "VMware and the Public Cloud (B)." Harvard Business School Supplement 717-515, May 2017. (Revised February 2018.)
  • October 1994
  • Supplement

Frito-Lay, Decision Support System Software: Windows Network Version

By: Lynda M. Applegate
Keywords: Decision Making; Applications and Software; Digital Platforms
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Applegate, Lynda M. "Frito-Lay, Decision Support System Software: Windows Network Version." Harvard Business School Spreadsheet Supplement 195-727, October 1994.
  • June 1995
  • Supplement

Frito-Lay, Decision Support System Software: Macintosh Network Version

By: Lynda M. Applegate
Keywords: Decision Making; Applications and Software; Digital Platforms
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Applegate, Lynda M. "Frito-Lay, Decision Support System Software: Macintosh Network Version." Harvard Business School Spreadsheet Supplement 195-726, June 1995.
  • March 2017 (Revised February 2018)
  • Case

VMware and the Public Cloud

By: Raffaella Sadun and Christine Snively
In 2015, VMware, a pioneer in server and network virtualization and a member of parent company EMC’s “federation” of companies, had set its sights on becoming a leading public cloud provider. Two years prior, VMware first entered the public cloud market with its vCloud... View Details
Keywords: Information Technology; Information Infrastructure; Applications and Software; Growth and Development Strategy; Internet and the Web; Computer Industry; Technology Industry; Information Technology Industry
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Sadun, Raffaella, and Christine Snively. "VMware and the Public Cloud." Harvard Business School Case 717-480, March 2017. (Revised February 2018.)
  • June 19, 2023
  • Article

Should You Start a Generative AI Company?

By: Julian De Freitas
Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead... View Details
Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Applications and Software
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De Freitas, Julian. "Should You Start a Generative AI Company?" Harvard Business Review (website) (June 19, 2023).
  • March 2018
  • Case

TrustSphere: Building a Market for Relationship Analytics

By: Boris Groysberg and Katherine Connolly Baden
Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details
Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore
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Groysberg, Boris, and Katherine Connolly Baden. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Case 418-070, March 2018.
  • July 2016 (Revised November 2018)
  • Case

Code.org

By: John J-H Kim, Lauren Barley and Allison M. Ciechanover
The case explores Hadi Partovi’s mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch... View Details
Keywords: Nonprofit Organizations; Information Technology; Information Infrastructure; Applications and Software; Education; Education Industry; United States
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Kim, John J-H, Lauren Barley, and Allison M. Ciechanover. "Code.org." Harvard Business School Case 317-008, July 2016. (Revised November 2018.)
  • June 2004 (Revised November 2004)
  • Case

Microsoft in 2004

By: Michael G. Rukstad, David B. Yoffie, Brian DeLacey and Deborah Freier
Surveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case. View Details
Keywords: Competitive Advantage; Applications and Software; Expansion; Growth and Development Strategy; Information Technology Industry; Washington (state, US)
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Rukstad, Michael G., David B. Yoffie, Brian DeLacey, and Deborah Freier. "Microsoft in 2004." Harvard Business School Case 704-508, June 2004. (Revised November 2004.)
  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

nature of today’s global marketplace dictates that this software be continually evolved and adapted to meet new business challenges. This ability—to rapidly update, improve, remove, replace, and reimagine the View Details
Keywords: Sean Silverthorne
  • April 2016 (Revised November 2017)
  • Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi
InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details
Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India
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Gupta, Sunil, and Saloni Chaturvedi. "InMobi: Reimagining Mobile Advertising." Harvard Business School Case 516-030, April 2016. (Revised November 2017.)
  • March 2022
  • Article

From Proprietary to Collective Governance: How Do Platform Participation Strategies Evolve?

By: Siobhan O'Mahony and Rebecca Karp
When platform leaders change the rules guiding who can access and control a platform, the strategies of those who create value from the platform can be upended. Little research examines how platform participants adapt their strategies when a platform leader changes the... View Details
Keywords: Platform Governance; Access; Crowdsourcing; Applications and Software; Employees; Leadership Style; Cybersecurity; Risk Management
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O'Mahony, Siobhan, and Rebecca Karp. "From Proprietary to Collective Governance: How Do Platform Participation Strategies Evolve?" Strategic Management Journal 43, no. 3 (March 2022): 530–562.
  • February 2022
  • Teaching Note

Borusan CAT: Monetizing Prediction in the Age of AI

By: Navid Mojir
Teaching Note for HBS Case No. 521-053. View Details
Keywords: Monetization Strategy; Artificial Intelligence; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey
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Mojir, Navid. "Borusan CAT: Monetizing Prediction in the Age of AI." Harvard Business School Teaching Note 522-069, February 2022.
  • July 1994 (Revised March 1995)
  • Case

Microsoft: Multimedia Publications (B)

By: Marco Iansiti and Ellen Stein
Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products. View Details
Keywords: Product Development; Applications and Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Consumer Products Industry; Information Technology Industry; Washington (state, US)
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Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (B)." Harvard Business School Case 695-006, July 1994. (Revised March 1995.)
  • March 2013
  • Article

For Mobile Devices, Think Apps, Not Ads

By: Sunil Gupta
Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details
Keywords: Applications and Software; Advertising; Mobile and Wireless Technology; Innovation and Invention
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Gupta, Sunil. "For Mobile Devices, Think Apps, Not Ads." Harvard Business Review 91, no. 3 (March 2013).
  • July 2004 (Revised July 2005)
  • Case

Linux in 2004

By: Pankaj Ghemawat, Brian Subirana and Christina Pham
A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first, Linux was dismissed as a renegade option used only by tech geeks. By 2004, however, Linux had exploded into the... View Details
Keywords: Competition; Open Source Distribution; Information Technology; Applications and Software; Digital Platforms; Information Technology Industry
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Ghemawat, Pankaj, Brian Subirana, and Christina Pham. "Linux in 2004." Harvard Business School Case 705-407, July 2004. (Revised July 2005.)
  • March 2000 (Revised June 2000)
  • Case

Microsoft Office 2000: Multimedia

By: Alan D. MacCormack and Kerry Herman
Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details
Keywords: Applications and Software; Product Development; Innovation and Invention; Change; Information Technology Industry; Washington (state, US)
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MacCormack, Alan D., and Kerry Herman. "Microsoft Office 2000: Multimedia." Harvard Business School Multimedia/Video Case 600-023, March 2000. (Revised June 2000.)
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