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- All HBS Web (726)
- Faculty Publications (400)
Show Results For
- All HBS Web (726)
- Faculty Publications (400)
- July 2022
- Article
The Developmental Origins and Behavioral Consequences of Attributions for Inequality
By: Antonya Marie Gonzalez, Lucia Macchia and Ashley V. Whillans
Attributions, or lay explanations for inequality, have been linked to inequality-relevant behavior. In adults and children, attributing inequality to an individual rather than contextual or structural causes is linked to greater support for economic inequality and less... View Details
Gonzalez, Antonya Marie, Lucia Macchia, and Ashley V. Whillans. "The Developmental Origins and Behavioral Consequences of Attributions for Inequality." Art. 104329. Journal of Experimental Social Psychology 101 (July 2022).
- May 2019
- Article
A Counterfeit Competence: After Threat, Cheating Boosts One's Self-Image
By: S. Wiley Wakeman, Celia Moore and F. Gino
In six studies, we show that after experiencing a threat to their abilities, individuals who misrepresent their performance as better than it actually is boost their feelings of competence. We situate these findings in the literature on self-protection. We show that... View Details
Keywords: Cheating; Self-perception; Self-protection; Competency and Skills; Identity; Perception; Performance
Wakeman, S. Wiley, Celia Moore, and F. Gino. "A Counterfeit Competence: After Threat, Cheating Boosts One's Self-Image." Journal of Experimental Social Psychology 82 (May 2019): 253–265.
- October–December 2015
- Article
Reducing Bounded Ethicality: How to Help Individuals Notice and Avoid Unethical Behavior
By: Ting Zhang, Pinar O. Fletcher, Francesca Gino and Max H. Bazerman
Research on ethics has focused on the factors that help individuals act ethically when they are tempted to cheat. However, we know little about how best to help individuals notice unethical behaviors in others and in themselves. This paper identifies a solution:... View Details
Zhang, Ting, Pinar O. Fletcher, Francesca Gino, and Max H. Bazerman. "Reducing Bounded Ethicality: How to Help Individuals Notice and Avoid Unethical Behavior." Special Issue on Bad Behavior. Organizational Dynamics 44, no. 4 (October–December 2015): 310–317.
- April 2023
- Article
The Subjective Expected Utility Approach and a Framework for Defining Project Risk in Terms of Novelty and Feasibility—A Response to Franzoni and Stephan (2023), ‘Uncertainty and Risk-Taking in Science’
In their Discussion Paper, Franzoni and Stephan (F&S, 2023) discuss the shortcomings of existing peer review models in shaping the funding of risky science. Their discussion offers a conceptual framework for incorporating risk into peer review models of research... View Details
Lane, Jacqueline N. "The Subjective Expected Utility Approach and a Framework for Defining Project Risk in Terms of Novelty and Feasibility—A Response to Franzoni and Stephan (2023), ‘Uncertainty and Risk-Taking in Science’." Art. 104707. Research Policy 52, no. 3 (April 2023).
- Article
The Feeling of Not Knowing It All
By: Haiyang Yang, Ziv Carmon, Dan Ariely and Michael I. Norton
How do consumers assess their mastery of knowledge they have learned? We explore this question by investigating a common knowledge consumption situation: encountering opportunities for further learning. We argue and show that such opportunities can trigger a... View Details
Keywords: Knowledge Consumption; Consumption Of Learning; Judgment Of Knowledge; Feeling Ofknowing; Confidence In Knowledge; WYSIATI; FONKIA; Knowledge Acquisition; Learning; Perception
Yang, Haiyang, Ziv Carmon, Dan Ariely, and Michael I. Norton. "The Feeling of Not Knowing It All." Journal of Consumer Psychology 29, no. 3 (July 2019): 455–462.
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
by the victors. A focus-group participant in Russia told us: "The more people who buy [a] brand the better quality it is." A Spanish consumer agreed: "I like [global] brands because they usually offer more quality and better guarantees than other... View Details
- January 2012
- Article
Paying to Be Nice: Consistency and Costly Prosocial Behavior
By: Ayelet Gneezy, Alex Imas, Amber Brown, Leif D. Nelson and Michael I. Norton
Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to consistent future behaviors. We suggest that costly prosocial behaviors serve as a signal of... View Details
Gneezy, Ayelet, Alex Imas, Amber Brown, Leif D. Nelson, and Michael I. Norton. "Paying to Be Nice: Consistency and Costly Prosocial Behavior." Management Science 58, no. 1 (January 2012): 179–187.
- Jul 2012
- Article
A Better Way to Tax U.S. Businesses
also raise revenue--and end public perceptions of unfairness. These reforms could actually turn the U.S. tax system into an asset. But they won't be effective if managers don't change their mind-set. Rather than shirking their tax... View Details
- Article
Money is No Object: Testing The Endowment Effect in Exchange Goods
By: Dan Svirsky
We present a new experimental design to test whether the endowment effect exists for exchange goods, like money. We compare three groups to a baseline: one endowed with money, one endowed with chocolate coins, and one endowed with chocolate coins described as "tokens."... View Details
Svirsky, Dan. "Money is No Object: Testing The Endowment Effect in Exchange Goods." Journal of Economic Behavior & Organization 106 (October 2014): 227–234.
- November 2007
- Supplement
Differences at Work: Ben (B)
By: Sandra J. Sucher and Rachel Gordon
In Differences at Work: Ben (B) HBS Case No. 9-408-043 Ben shares his colleague's comment with another colleague who empathizes with Ben's discomfort but dismisses the remark as a joke, leaving Ben to decide whether he wants to confront his colleague. View Details
Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Ben (B)." Harvard Business School Supplement 408-043, November 2007.
- 6 Jun 2002 - 9 Jun 2002
- Conference Presentation
Perceived Individual Creativity in Organizational Teamwork as a Function of Personality and Gender
By: Giovanni Moneta, Teresa M. Amabile, Elizabeth Schatzel and Steven J. Kramer
Moneta, Giovanni, Teresa M. Amabile, Elizabeth Schatzel, and Steven J. Kramer. "Perceived Individual Creativity in Organizational Teamwork as a Function of Personality and Gender." Paper presented at the American Psychological Society Annual Convention, New Orleans, June 06–09, 2002.
- February 2020
- Article
Being 'Good' or 'Good Enough': Prosocial Risk and the Structure of Moral Self-regard
By: Julian Zlatev, Daniella M. Kupor, Kristin Laurin and Dale T. Miller
The motivation to feel moral powerfully guides people’s prosocial behavior. We propose that people’s efforts to preserve their moral self-regard conform to a moral threshold model. This model predicts that people are primarily concerned with whether their... View Details
Keywords: Prosocial Behavior; Moral Sensibility; Decision Making; Risk and Uncertainty; Behavior; Perception
Zlatev, Julian, Daniella M. Kupor, Kristin Laurin, and Dale T. Miller. "Being 'Good' or 'Good Enough': Prosocial Risk and the Structure of Moral Self-regard." Journal of Personality and Social Psychology 118, no. 2 (February 2020): 242–253.
- April 16, 2019
- Article
Research Confirms: When Receiving Bad News, We Shoot the Messenger
By: Leslie John, Hayley Blunden and Heidi Liu
Most jobs require us at some point to deliver bad news—whether it be a minor revelation such as a recruiter telling a prospective employee that there’s no wiggle room in salary, or something major, like when a manager must fire an employee. We dread such discussions... View Details
John, Leslie, Hayley Blunden, and Heidi Liu. "Research Confirms: When Receiving Bad News, We Shoot the Messenger." Harvard Business Review (website) (April 16, 2019).
- 01 Dec 2003
- News
HIV/AIDS and Business
social and financial cost of inaction is so high that standing by is not an option, particularly for multinational corporations doing business in countries with high infection rates. “AIDS places a dramatic spotlight on the question of... View Details
- 20 Oct 2022 - 22 Oct 2022
- Talk
Stigma Against AI Companion Applications
By: Julian De Freitas, A. Ragnhildstveit and A.K. Uğuralp
- December 10, 2021
- Editorial
Go Ahead and Ask for More Time on That Deadline
By: A.V. Whillans and A.V. Whillans
Unrealistic deadlines don’t help anyone—and yet more often than not, employees avoid asking for extensions even when they know more time would help them do a better job. Through a series of studies with more than 4,000 working adults, the author illustrates how despite... View Details
Whillans, A.V. "Go Ahead and Ask for More Time on That Deadline." Harvard Business Review (website) (December 10, 2021).
- August 20, 2024
- Article
Sexual Assault Victims Face a Penalty for Adjacent Consent
By: Jillian J. Jordan and Roseanna Sommers
Across 11 experimental studies (n = 12,257), we show that female victims of sexual assault are blamed more and seen as less morally virtuous if their assault follows voluntary sexual intimacy, a factor we term “adjacent consent”. Moreover, we illuminate a... View Details
Jordan, Jillian J., and Roseanna Sommers. "Sexual Assault Victims Face a Penalty for Adjacent Consent." Proceedings of the National Academy of Sciences 121, no. 34 (August 20, 2024).
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
perception for different consumer groups. These elements must be agreed upon, however tacitly, between company and consumer. "There are ways to make the dovetails join," concluded Schroiff. "In any case, it is the consumer... View Details
- Article
(Too) Optimistic about Optimism: The Belief that Optimism Improves Performance.
By: Elizabeth R. Tenney, Jennifer M. Logg and Don A Moore
A series of experiments investigated why people value optimism and whether they are right to do so. In Experiments 1A and 1B, participants prescribed more optimism for someone implementing decisions than for someone deliberating, indicating that people prescribe... View Details
Keywords: Optimism; Bias; Accuracy; Decision Phase; Performance; Attitudes; Performance Improvement; Perception; Outcome or Result
Tenney, Elizabeth R., Jennifer M. Logg, and Don A Moore. "(Too) Optimistic about Optimism: The Belief that Optimism Improves Performance." Journal of Personality and Social Psychology 108, no. 3 (March 2015): 377–399. (lead article.)
- 2025
- Working Paper
Productivity Beliefs and Efficiency in Science
By: Fabio Bertolotti, Kyle R. Myers and Wei Yang Tham
We develop a method to estimate producers’ productivity beliefs in settings where output quantities and input prices are unobservable, and we use it to evaluate allocative efficiency in the market for science. Our model of researchers’ labor supply shows that their... View Details
Bertolotti, Fabio, Kyle R. Myers, and Wei Yang Tham. "Productivity Beliefs and Efficiency in Science." Harvard Business School Working Paper, No. 25-063, June 2025.