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Field Course: Value Creation in Small and Medium Firms - Course Catalog

and lessons are taught through the lens of Entrepreneurship through Acquistion (EtA), but the lessons learned can be applied to many career paths and jobs. While not a prerequisite, many students who take VCSME have taken Financial View Details

27 Feb 2018
News

Make Tools Like Slack Work for Your Company

09 Jun 2009
Research Event

Business Summit: Enterprise Risk Management

firm level. Risk management is a key to sustained firm growth. At Infosys, the most significant risks faced are scaling the company and staying relevant to customers. At GE, effective risk View Details

Keywords: Re: Robert S. Kaplan

01 Jun 2006
News

Managing Family Assets

Lucas Photo Courtesy Betsy Corsiglia For his first book, Stuart E. Lucas (MBA ’89) tackles a big topic. In Wealth: Grow It, Protect It, Spend It, and Share It (Wharton School Publishing, 2006), the chairman of Wealth Strategist Network offers advice on View Details

Keywords: Lewis I. Rice; Management; Management; Management

May 2011 (Revised March 2012)
Supplement

Global Knowledge Management at Danone (B)

By: Amy C. Edmondson, Ruth Dittrich and Daniela Beyersdorfer

The (B) case gives an update on the development of knowledge management at Danone two years after the (A) case: The Networking Attitude spread throughout the company and the question is posed whether Danone should move to virtual networking in addition to face-to-face... View Details

Keywords: Knowledge Management

November 2021 (Revised October 2024)
Background Note

Legal Analysis: Fiduciary Duties for Managers

By: J.S. Nelson and Trevor Fetter

This note describes the essential legal responsibilities of managers and company directors toward investors and other parties. These include basic fiduciary duties of loyalty, obedience, good faith and care, as well as duties that relate to... View Details

Keywords: Fiduciary Duty; Managerial Roles; Legal Liability

December 2011 (Revised March 2013)
Background Note

The Business Development Manager

By: Jeffrey J. Bussgang, Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins and Puja Ramani

Describes the role of business development (BD) managers in technology companies, detailing: 1) BD managers' key responsibilities at each step in the process of creating a partnership agreement; 2) how the nature of the BD function evolves as a technology startup... View Details

Keywords: Entrepreneurship; Partnerships; High Technology Products; Information Technology; Business or Company Management; Partners and Partnerships; Management Skills; Business Startups; Growth and Development Strategy; Technology Industry

November–December 2022
Article

Your Company Needs a Space Strategy. Now.

By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau

Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in... View Details

Keywords: Space Strategy; Emerging Markets; Natural Resources; Analytics and Data Science; Organizational Change and Adaptation; Adaptation; Competition; Aerospace Industry

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17 Feb 2022
News

When Employees Feel a Sense of Purpose, Companies Succeed

18 Apr 2023
Research & Ideas

The Best Person to Lead Your Company Doesn't Work There—Yet

isn’t necessary when looking for the right top executive; industry expertise often counts more. Many of these leaders have previous public-company management experience, and they deliver outsized returns for themselves and the PE-backed... View Details

Keywords: by Rachel Layne; Financial Services

Research Summary

Managing Human Resources for Competitive Advantage

By: Christopher A. Bartlett

This stream of research is leading to a study of companies that are gaining competitive advantage through their ability to attract, recruit, develop, deploy, and retain superior human resources. The objective is to develop a more strategically-based and general... View Details

March 2018 (Revised November 2018)
Case

Managing Religion in the Workplace: Abercrombie & Fitch and Masterpiece Cakeshop

By: Derek van Bever

Challenges related to managing religion in the workplace are on the rise, as are religious discrimination claims and monetary settlements, in the United States and around the world. This case examines two incidents of alleged religious discrimination that made their... View Details

Keywords: Religious Discrimination; First Amendment; Religious Freedom Restoration Act; Business Ethics; Religion And Business; Management; EEOC; Ethics; Religion; Conflict Management; Retail Industry; United States

Q. Who should take the lead in fixing market capitalism? A. Business, not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion,... View Details

December 2011
Case

Roger Caracappa: Package Deals for the Estée Lauder Companies

By: James K. Sebenius

Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details

Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry

September 22, 2023
Article

How Software Companies Can Avoid the Trap of Product-Led Growth

By: Jeffrey J. Bussgang and Oliver Jay

Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at... View Details

Keywords: Growth and Development Strategy; Product; Network Effects; Business Strategy

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July 23, 2012
Article

Companies and Investors Should See More of Each Other

By: Robert G. Eccles and George Serafeim

Company executives and institutional asset managers are increasingly working sustainability into their strategy and operations. Similarly, institutional asset managers are doing the same in constructing their portfolios. Yet both groups are doing this relatively... View Details

Keywords: Sustainability; Environmental Sustainability; Growth and Development Strategy

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12 Apr 2004
Research & Ideas

Waking Up a Sleeping Company

edge. A good example is Apple Computer. During the 1980s Apple experienced explosive growth, thanks to the success of the Macintosh computer, but was unable to build its management rapidly enough to keep up. As a result, the View Details

Keywords: by Bill George

March 27, 2025
Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes

The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details

Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit

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