Simulations - Publications - Faculty & Research

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Marketing Awards & Honors - Faculty & Research

1997). Das Narayandas : Won the 1998 Gold CINDY (Cinema in Industry) Award for Managing Customers For Profits—Interactive CD-ROM Simulation with Steve Peterson (Harvard Business School Publishing, 1997). 1996 Das Narayandas : Won the 1996... View Details

04 Dec 2019
Book

Creating the Experimentation Organization

simulation and rapid prototyping to optimize product development and R&D. “After that, I thought I was done,” he says. Since then, however, there has been a rise in new technology platforms that allows experimentation to innovate on... View Details

Keywords: by Michael Blanding

20 Jul 2021
Research & Ideas

Bankruptcy Spells Death for Too Many Businesses

liquidations Antill studied cost creditors more than a simulated reorganization would have. Creditors also lost more money when some bankrupt companies were acquired than they would have in a theoretical reorganization. Over time, the... View Details

Keywords: by Rachel Layne

March 2015
Case

BOLT: Seed Venture Capital Firm

By: William A. Sahlman and Robert F. White

BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.

In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details

Keywords: Entrepreneurial Finance; Accelerator; Entrepreneurship; Finance; Venture Capital; Applications and Software; Information Infrastructure; Strategy

Citation

Educators

Purchase

18 Apr 2000
Research & Ideas

Learning in Action

initial role was to capture lessons from the National Training Centers where troops engage in long, simulated battles to test their readiness and skills. As the Army's mission broadened to include 'operations other than war' such as fire... View Details

Keywords: by David A. Garvin

08 Sep 2015
Research & Ideas

Knowledge Transfer: You Can't Learn Surgery By Watching

reports on job duties, companies can create narrative simulations that are more interactive, allowing employees to debrief with managers about what they did right and wrong. (Myers notes that Harvard Business School’s own faculty... View Details

Keywords: by Michael Blanding; Health

18 Nov 2013
Research & Ideas

Pulpit Bullies: Why Dominating Leaders Kill Teams

example, a leadership role can be assumed by a person who believes he or she has superior knowledge or skills. Up The Mountain Gino, Larrick, and Tost tested this dynamic in a simulation involving people planning an imaginary climb up... View Details

Keywords: by Michael Blanding

Web

Sustainable Business Strategy Course | HBS Online

Continued: The Business Model What Does the Research Say? Show Hide Details Concepts Infectious Change Public Goods Problems Cooperation in the Real Economy Expanding on Purpose Featured Exercises Public good simulation game Prisoner’s... View Details

17 Aug 2021
Research & Ideas

Can Autonomous Vehicles Drive with Common Sense?

Training the cars to handle a wide variety of driving scenarios and testing them both in simulation and on real roads is key, De Freitas says. AVs, for example, should be able to handle possible situations like navigating around large... View Details

Keywords: by Michael Blanding; Auto

Web

Frequently Asked Questions | HBS Online

Simulation (one of the assignments), will be communicated at the start of the course. No grades are assigned for Digital Marketing Strategy. Participants will either be evaluated as complete or not complete. Can you tell me a little more... View Details

01 Dec 2022
News

Future Vision

pursue initially are lifelong learning for alumni, supporting a digital research infrastructure, and expanding the reach and impact of our ideas, courses, and cases. If we do these well, we’ll be able to unlock many areas of opportunity. We’ve seen one glimpse of the... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

Web

Online Business in Society Courses | HBS Online

prospective online learners* Yes No Reimagined the case study method through a proprietary platform featuring courses created by renowned faculty Yes No Collaboration with fellow online learners through unique simulations and interactive... View Details

02 Mar 2012
HBS Seminar

Joe Lassiter/Gordon Jones, Harvard Business School/Harvard University

04 Jun 2018
What Do You Think?

Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?

opposed to the simulated experience we try to create here) MBA classroom at HBS in which students and the instructor alike teach and learn. The answer: Take time out to agree on labels and definitions. So we decided to pull and revise the... View Details

Keywords: by James Heskett

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

partners, the course acknowledges that we are all salespeople at some point in our lives. Taking part in a course where there’s different simulations every week that allow you to interact with various stakeholders to figure out if your... View Details

Web

2024 Reunion Presentations - Alumni

a software company that encourages households to reduce their energy consumption. From Opower's earliest days, its managers utilized experiments to amplify their environmental impact and enhance customer value. We will revisit some of their most consequential... View Details

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

checks, taking their pictures, and having them sign a waiver. Employees use a simulation to practice enforcing the protocols at peak times. Another scenario helps them manage noncompliant customers. Even the richest and most famous... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

17 Dec 2015
News

Applying Strategy Concepts In Innovative Ways Through Technology

Part Monopoly marathon, part chess championship, “Strategic Brew” is a multimedia simulation that engages students in a fast-paced exercise in strategic decision-making. Working together in teams, students gain practical exposure to the... View Details

01 Mar 2012
News

Balanced Scorecard and Beer Game Go High-Tech

designers, and graphic artists, creates technology-based tools ranging from multimedia cases to interactive simulations. The team ran two large-scale simulations for faculty and students across campus. In the morning, all first-year... View Details

Keywords: Professor V.G. Narayanan; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2015
News

Complements to the Case Method

polishing diamonds. The person who can go out and find the diamond gets the highest return.” Lauren Cohen, L.E. Simmons Professor of Business Administration Multimedia Simulation Provides Real-World Reality Check Part Monopoly marathon,... View Details

Publications