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- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
series of articles and HBS Working Papers, he explores the process of how firms in business-to-business markets manage customer relationships. As a frame of reference, Narayandas explains that modern marketing occurs at three distinct... View Details
Keywords: by Peter K. Jacobs
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
in moving out of lower-value into higher-value paths as technologies and markets changed. Before World War II those managers became proficient in monitoring the processes of production and marketing in each of the different paths. After... View Details
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
worked on a manufacturing project in this one. He knew other Ernst & Young teams had, however, so he searched the electronic knowledge management repository for relevant knowledge. For help with the sales process, he found and used... View Details
- 05 Sep 2012
- First Look
First Look: September 5
all its emphasis on data and number crunching, conventional strategic planning is not actually scientific. It lacks the hypothesis generation and testing that's at the heart of the scientific method. To produce novel and successful strategies, teams need to adopt a... View Details
Keywords: Sean Silverthorne
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
Summing Up Platform leadership, the process by which base technologies are developed and on which innovations created by many entrepreneurs can be based, may be characteristic of the knowledge economy. But it isn't new, at least to... View Details
Keywords: by James Heskett
- 12 Feb 2008
- First Look
First Look: February 12, 2007
industries may split apart. Untapped Potential in the Study of Negotiation and Gender Inequality in Organizations Authors:Hannah Riley Bowles and Kathleen L. McGinn Periodical:Academy of Management Annals, Vol. 2, Psychology Press, forthcoming Abstract Negotiation is a... View Details
Keywords: Martha Lagace
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
December 4, 2017 Harvard Business Review How a Fast-Growing Startup Built Its Sales Team for Long-Term Success By: Cespedes, Frank V., and David Mattson Abstract—It’s common for leaders of sales teams to... View Details
Keywords: Sean Silverthorne
- 12 Aug 2002
- Research & Ideas
‘Let the Buyer Beware’ Doesn’t Protect Investors
analysts, he or she must believe that an analyst's report is something more than a disguised sales pitch. So banks have ordinarily insisted that analysis and sales were separated by a so-called Chinese wall... View Details
Keywords: by D. Quinn Mills
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
decision by the Bush White House to provide more than $20 billion to GM, Chrysler, and their financial subsidiaries, the auto task force put together by President Obama managed a restructuring of both companies at a breathtaking pace. Whereas a normal bankruptcy might... View Details
- 12 Oct 1999
- Research & Ideas
Rapid Response: Inside the Retailing Revolution
which facilitates the accurate and instantaneous exchange of sales figures between the manufacturer and the retailer. In the mid-1980s, these advances began to chip away at the barriers commonly found throughout the various stages of... View Details
- 25 Oct 2016
- First Look
October 25, 2016
September–October 2016 European Business Review What Senior Executives Should Know About Sales By: Cespedes, Frank V. Abstract—Business is more complex, data more abundant, and more specialists are needed to stay up-to-date with... View Details
Keywords: Sean Silverthorne
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
Consumers in the United States are so increasingly into fresh, local, and carbon neutral that if someone figured out how to grow a tomato that could walk itself to the grocery store, they'd be a millionaire. So why is Mutti S.p.a., a tomato View Details
- 29 Apr 2014
- First Look
First Look: April 29
Allocation Theory By: Bower, Joseph L. Abstract—This article considers the process of resource allocation, whereby an organization determines how best to apportion its factors of production between the various productive activities in... View Details
Keywords: Sean Silverthorne
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
outside the classroom? A: The marketing analysis toolkits were designed to provide a quantitative foundation for analyzing marketing decisions and an analytical structure and process for completing a marketing plan project. They can be... View Details
Keywords: by Sarah Jane Gilbert
- 21 Jul 2015
- First Look
First Look: July 21, 2015
Publications In press Organizational Behavior and Human Decision Processes When Doing Good Is Bad in Gift-giving: Mis-predicting Appreciation of Socially-responsible Gifts By: Cavanaugh, A., F. Gino, and G.J. Fitzsimons Abstract—Gifts... View Details
Keywords: Sean Silverthorne
- 27 Aug 2018
- Sharpening Your Skills
Guts, Gall, and Good Luck: What It Takes To Be An Entrepreneur
Tips for Finding the Right Job at a Startup Finding a job at a startup is not the same process as hunting employment at an established business. The Amazing Life of One of America’s Earliest Black, Female Entrepreneurs Though not everyone... View Details
Keywords: by Sean Silverthorne
- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
logistics and profitability while making life much better for workers. Mercadona offers the lowest prices in Spain, and its operational performance exceeds that of comparable Spanish and foreign chains. In 2008, Mercadona's sales per... View Details
- 10 Mar 2015
- First Look
First Look: March 10
Publications February 2015 Academy of Management Review Reflections on the 2013 Decade Award: "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited" Ten Years Later By: Benner, Mary, and... View Details
Keywords: Carmen Nobel