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  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its important role as an information... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2018
  • Research & Ideas

To Motivate Employees, Give an Unexpected Bonus (or Penalty)

are either promoted or fired. While these systems are intended to spur hard work and high levels of performance, they also introduce potential risks. The determination of winners and losers in a tournament-based reward system is rarely based on purely objective... View Details
Keywords: by Michael Blanding; Manufacturing
  • 06 Nov 2018
  • First Look

New Research and Ideas, November 6, 2018

and outflows. As a result, stocks held by these funds have lower volatility, and flows out of these funds have smaller spillover effects on other funds holding the same securities. Our results provide evidence of meaningful fire View Details
Keywords: Dina Gerdeman
  • 30 Jul 2007
  • Research & Ideas

Repugnant Markets and How They Get That Way

was get some of the gains from exchange without exciting the repugnance that forbids markets. One could imagine that a law about kidney sales might come about if the courts decided that it was unreasonable for someone who was dying of... View Details
Keywords: by Martha Lagace
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

women." Hence brands like Broga (yoga for bros) and Powerful Yogurt ("the first yogurt for men," according to its website). Brand managers also must consider the effect of expanding a historically male-centric brand to... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

Limits of Peer Effects on Startup Team Performance By: Hasan, Sharique, and Rembrand Koning Abstract— We conduct a field experiment at an entrepreneurship bootcamp to investigate whether interaction with proximate peers shapes a nascent... View Details
Keywords: Dina Gerdeman
  • January 2020
  • Article

The Market Reacts Quickly: Changes in Paclitaxel Vascular Device Purchasing Within the Ascension Healthcare System

By: Peter P. Monteleone, Subhash Banerjee, Priya Kothapalli, Ariel Dora Stern, Daniel Fehder, Ron Ginor, Dominic Vollmar, Edward T. A. Fry and Mark J. Pirwitz
Background. A meta-analysis of trials in endovascular therapy suggested an increased mortality associated with treatment exposure to paclitaxel. Multiple publications and corrections of prior data were performed, and the United States Food and Drug Administration has... View Details
Keywords: Medical Devices; Health Testing and Trials; Analysis; Sales
Related
  • 16 Feb 2016
  • First Look

February 16, 2016

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50591 Do Incentive Plans for Exemplary Employees Lead to Productive or Counterproductive Outcomes? By: Deller, Carolyn, and Tatiana Sandino Abstract—Using data from a retail chain, this paper studies the View Details
Keywords: Sean Silverthorne
  • 06 Oct 2015
  • First Look

October 6, 2015

retailer aims to maximize revenue from multiple products with limited inventory. As common in practice, the retailer does not know the expected demand at each price and must learn the demand information from sales data. We propose an... View Details
Keywords: Sean Silverthorne
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

demonstrated that Unilever could make a hostile acquisition, while the acquisition of Chesebrough-Pond's two years later showed that Unilever could move quickly and decisively if it wished. Effective procedures were put in place to absorb... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

cases of downsizing price increases, firms have chosen to maintain the sticker price of a product, but have reduced the quantity contained in that product. Thus, a tin of coffee stays $2.99, but shrinks from 14.5 ounces to 13 ounces, for an View Details
Keywords: by Manda Salls
  • 12 Apr 2016
  • First Look

April 12, 2016

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50897 forthcoming Journal of Marketing Research Repairing the Damage: The Effect of Gender and Price Knowledge on Auto-Repair Price Quotes By: Busse, Meghan, Ayelet Israeli, and Florian... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

don’t normally like to talk about. Blendtec captured attention  and increased sales with a video showing that its blender was so powerful it could crush a cell phone into a pile of powder. “The best defense against people who are speaking... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 19 Mar 2013
  • First Look

First Look: March 19

report higher future sales growth and show a negative relation between profitability change and sales growth in high corruption geographic segments compared to firms with high anticorruption efforts. The net... View Details
Keywords: Sean Silverthorne
  • Web

Historical Data & Sources - Business History

Harvard Business Review 90 (July/August 2012): 141-45 Natura Annual Reports, 2007-2013 Map created by John Regan, MBA 2016 Download Data Set in Excel Pampers Brand Sales by Country Courtesy of Proctor & Gamble Map created by John Regan,... View Details
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

exchange. Study 3 demonstrated that sarcasm's effect on creativity for both parties was mediated by abstract thinking and generalizes across different forms of sarcasm. Finally, Study 4 found when participants expressed sarcasm toward or... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2012
  • First Look

First Look: August 28

agreement, 2) how the nature of the BD function evolves as a technology startup matures, and 3) the attributes of effective BD managers. Purchase this note:http://hbr.org/search/812107-PDF-ENG Barclays Capital and the View Details
Keywords: Sean Silverthorne
  • 13 Jan 2015
  • First Look

First Look: January 13

Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

complexities of dealing with supply chain risks preclude measures that can reduce the risks. Here is some advice that can aid mitigation efforts companywide. Think strategically. Effective supply chain risk management must be holistic and... View Details
Keywords: by David Stauffer
  • 02 Jun 2010
  • First Look

First Look: June 2

one where orders need to be made before demand is realized. In our analysis, the latter situation corresponds to a newsvendor model with the additional decision of choosing a sales effort to increase demand at a convex increasing cost... View Details
Keywords: Martha Lagace