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Show Results For
- All HBS Web
(1,045)
- People (1)
- News (142)
- Research (822)
- Events (7)
- Multimedia (4)
- Faculty Publications (216)
- 06 Jan 2020
- Research & Ideas
Motivate Your High Performers to Share Their Knowledge
“People might be intimidated to approach the sales superstar and reveal that they are having problems because of self-image issues,” Stanton says. “And the best salespeople may want to hold on to their information because it gives them... View Details
Keywords: by Michael Blanding
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
don’t normally like to talk about. Blendtec captured attention and increased sales with a video showing that its blender was so powerful it could crush a cell phone into a pile of powder. “The best defense against people who are speaking... View Details
- Web
Baker Library / Bloomberg Center | About
was justified by the faculty. Professor Thomas J.C. Raymond said, in 1954, “because when schooling is over and the graduate has embarked on his business career, no one will hand him a case. Instead, the graduate will have to go out and in View Details
- 28 Jun 2011
- First Look
First Look: June 28
PublicationsManager-Specific Effects on Earnings Guidance: An Analysis of Top Executive Turnovers Authors:Francois Brochet, Lucile Faurel, and Sarah McVay Publication:Journal of Accounting Research (forthcoming) Abstract We investigate... View Details
Keywords: Sean Silverthorne
- Web
Historical Data & Sources - Business History
Harvard Business Review 90 (July/August 2012): 141-45 Natura Annual Reports, 2007-2013 Map created by John Regan, MBA 2016 Download Data Set in Excel Pampers Brand Sales by Country Courtesy of Proctor & Gamble Map created by John Regan,... View Details
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
name of the drug and the problem it could correct, but would also have to include a list of major side effects. Trying to put side effects into context in a 30-second TV spot was next to impossible. "Reminder" ads could mention... View Details
- 16 Aug 2022
- Op-Ed
Now Is the Time for Entrepreneurs to Play Offense
For the past six months, there has been a lot of handwringing about the market downturn. Most everyone has been advising entrepreneurs to marshal their capital, cut costs, and extend their runway. In essence, play defense. Many investors have been creating a whiplash... View Details
Keywords: by Jeffrey Bussgang
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
and service its own customer relationships and manage the effectiveness and efficiency of its sales funnel. Currently, a team of chat representatives worked with marketing to qualify and prime prospects for... View Details
Keywords: Dina Gerdeman
- Web
Marketing Awards & Honors - Faculty & Research
John, Oliver Emrich, and Michael I. Norton, February 2017). 2017 Eva Ascarza : Selected as a Marketing Science Institute Young Scholar in 2017. Eva Ascarza : Finalist for the 2017 Paul E. Green Award from the Journal of Marketing Research for “Beyond the Target... View Details
- 26 Mar 2018
- Research & Ideas
To Motivate Employees, Give an Unexpected Bonus (or Penalty)
are either promoted or fired. While these systems are intended to spur hard work and high levels of performance, they also introduce potential risks. The determination of winners and losers in a tournament-based reward system is rarely based on purely objective... View Details
- 30 Jul 2007
- Research & Ideas
Repugnant Markets and How They Get That Way
was get some of the gains from exchange without exciting the repugnance that forbids markets. One could imagine that a law about kidney sales might come about if the courts decided that it was unreasonable for someone who was dying of... View Details
Keywords: by Martha Lagace
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
encourage customers to place orders by year-end so they could hit their annual sales goals. But the price increase was out of line with the competition and undoubtedly ended up costing the company sales and... View Details
Keywords: by Michael C. Jensen
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
Limits of Peer Effects on Startup Team Performance By: Hasan, Sharique, and Rembrand Koning Abstract— We conduct a field experiment at an entrepreneurship bootcamp to investigate whether interaction with proximate peers shapes a nascent... View Details
Keywords: Dina Gerdeman
- 29 May 2012
- First Look
First Look: May 29
will adopt the change. By contrast, strong ties to potentially influential organization members who disapprove of a change outright (resistors) are an effective means of affective cooptation only when a change diverges little from... View Details
Keywords: Sean Silverthorne
- 12 Apr 2016
- First Look
April 12, 2016
link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50897 forthcoming Journal of Marketing Research Repairing the Damage: The Effect of Gender and Price Knowledge on Auto-Repair Price Quotes By: Busse, Meghan, Ayelet Israeli, and Florian... View Details
Keywords: Sean Silverthorne
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007.... View Details
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
industry's biggest challenges: targeting customers who are likely to be interested in what is being sold and measuring the effectiveness of an ad campaign. Improved technology promises to solve the age-old problem once stated by retailer... View Details
Keywords: by Susan Young
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
cases of downsizing price increases, firms have chosen to maintain the sticker price of a product, but have reduced the quantity contained in that product. Thus, a tin of coffee stays $2.99, but shrinks from 14.5 ounces to 13 ounces, for an View Details
Keywords: by Manda Salls
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
or as an effort of managers to massage metrics. The salutary effects of activist investors can be appreciated, just as one also appreciates the information and incentive problems that plague their money management industry. The channeling... View Details
Keywords: by Dina Gerdeman