Reputation Management - Publications - Faculty & Research

01 Jan 2005
News

Louis V. Gerstner, Jr., MBA 1965

influence has become increasingly international, with approximately 329,000 employees working in 75 countries. Now the world's largest information technology company, it recorded revenues of more than $96 billion in 2004. While IBM's View Details

Profile

Paul Lenehan

they could break down and analyze problems – especially the MBAs from HBS. Their case background was a foundation for much of the analytical work." Paul came to HBS on the strength of its reputation and "the quality of its... View Details

30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

the discussions, challenging managers when necessary, and raising questions? Do board members have access to strategic information? Developing a reputation for an effective board, one that actively monitors... View Details

Keywords: by Robert S. Kaplan

28 Jun 2017
Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

restaurants awarded five stars on the popular Yelp review service managed to carry on business as usual, despite a $1 increase in the minimum wage. But restaurants with a mediocre 3.5-star rating didn’t fare as well; the same $1 wage... View Details

Keywords: by Dina Gerdeman; Food & Beverage

01 Jun 2010
Sharpening Your Skills

Sharpening Your Skills: Social Reporting

greater clarity about the relationship between financial and nonfinancial key performance indicators; better management decisions; deeper engagement with the broad stakeholder community; and lower View Details

Keywords: by Staff

06 Apr 2016
What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

123 felt that in the entire matter, “Apple should be less concerned about the security issue... and be more concerned about the damage to its reputation for refusing to assist in serious criminal & terrorist investigation.” Robert... View Details

Keywords: by James Heskett; Computer

25 May 2020
Research & Ideas

Has Occupational Licensing Outlived Its Usefulness?

some time in training before they can legally sell their services. These requirements are meant to screen out low quality providers. So fundamentally, occupational licensing exists to increase consumer trust in service providers, just like online View Details

Keywords: by Martha Lagace; Service

01 Jul 2019
What Do You Think?

Are Super Stretch Goals Only for the Very Young?

abandon their ethics to get it.” When applied to individuals, the question prompted an interesting exchange between Sandeep and Phillippe Gouamba regarding the effect of wealth and poverty on the tendency of managers to employ super... View Details

Keywords: by James Heskett

January 2014
Case

Anglo American: Implementing a 'Social Way' for Global Mining

By: Christopher Marquis, David Plumb, Tom Blathwayt and Zoe Yang

The mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate was increasingly challenging and critical to business success.

The case... View Details

Keywords: Global Mining; Localization; Socioeconomic Issues; Procurement; Corporate Social Responsibility and Impact; Supply Chain Management; Globalization; Reputation; Emerging Markets; Mining Industry; South Africa

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February 2011
Article

Bounded Ethicality in Negotiations

By: Max Bazerman

Routine and persistent acts of dishonesty prevail in everyday life, yet most people resist shining a critical moral light on their own behavior, thereby maintaining and oftentimes inflating images of themselves as moral individuals. We overview the psychology that... View Details

Keywords: Behavior; Values and Beliefs; Strategy; Goals and Objectives; Reputation; Negotiation; Moral Sensibility

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01 Jun 1997
News

Thomas C. Høegh

Northwestern University, he returned home, cofounded a production company, and, as artistic director, gained a reputation for cutting-edge performances of both new and traditional material for radio, television, and the stage. In 1994, he... View Details

Keywords: Garry Emmons

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

drive-through restaurant with low prices that appealed to working-class families. “The company has built its brand around family dining, so that is especially important to its culture,” explains Paine. Despite its ubiquity, McDonald’s View Details

Keywords: by Avery Forman; Food & Beverage

31 Oct 2018
News

Preaching with a Choir

Scott Barrick (MBA 1982) is general manager of the Mormon Tabernacle Choir of the Church of Jesus Christ of Latter-day Saints. In the interview, he talks about his role in leveraging the reputation and range... View Details

Profile

Rachel Honeth

the direct managers with entrepreneurial mindsets – the ones who were doing well and moving up – were HBS alumnae." Inspired, and eager to learn skills she hadn't acquired as a journalist, Rachel applied to HBS. To catch up on... View Details

Profile

Jaime Mendez

could be exposed to broader issues," says Jaime. "I knew HBS had a reputation for producing general managers. Here, I could brush up on hard skills while rounding out my leadership skill set." Seven teams, seven minutes,... View Details

11 Mar 2009
HBS Case

The Energy Politics of Russia vs. Ukraine

neighboring countries had had similar problems with Ukraine, the shutoff was a PR disaster for Gazprom, which had enjoyed a long-standing reputation as a reliable supplier of natural gas, through pipelines in Ukraine, to Europe. Abdelal's... View Details

Keywords: by Garry Emmons; Energy; Utilities

01 Mar 2009
News

Gazprom Goes Global

disputed pipeline fees, unsigned contracts, bad faith, and, ultimately, failed negotiations. Although other neighboring countries had had similar problems with Ukraine, the shutoff was a PR disaster for Gazprom, which had enjoyed a long-standing View Details

Keywords: Garry Emmons; Natural Gas Distribution; Utilities

Benjamin Ha

Ben currently is the managing partner of Photon Venture Partners, an early-stage investor in artificial intelligence software and hardware as well as deep tech startups. Prior to founding Photon Venture Partners, he has led investment... View Details

Keywords: Artificial Intelligence;#75;#Venture Capital;#64;#Software/App

01 Oct 2001
News

Jeffery E. Sagansky: That's Entertainment

industry giants such as Brandon Tartikoff and Grant Tinker. There he began honing the skills that have since secured his own reputation as a television programmer extraordinaire. The key, Sagansky observes, is finding the right niche, "a... View Details

Keywords: James E. Aisner; Arts, Entertainment

28 Apr 2010
Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details