Regina E. Herzlinger - Publications - Faculty & Research - Harvard Business School

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2015
Other Teaching and Training Material

Innovating in Healthcare

By: Regina E. Herzlinger, Margo I. Seltzer and Kevin Schulman

With over 71,000 past enrollees, Innovating in Healthcare investigates the issues of health care spending, quality, and access that continue to plague America and global nations alike. With U.S. health care costs trending toward $4 trillion in 2020, the need to... View Details

Keywords: edX; Healthcare; Health Care and Treatment; Innovation and Invention; Business Model

February 2021 (Revised June 2021)
Case

Brainlab: Imaging a MedTech Future

By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli

Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing... View Details

December 2009 (Revised March 2025)
Case

Phreesia: The Patient Intake Company

By: Regina E. Herzlinger, Sunaina Yarlagadda and Brian L. Walker

How should the co-founders of an organization that provides patient sign-in and billing services scale their company after five years of successfully targeting small private physician practices? Phreesia had deployed a direct mail and sales force strategy that resulted... View Details

Keywords: Advertising; Social Entrepreneurship; Revenue; Health Care and Treatment; Health Industry

Article

Market-Based Solutions to Antitrust Threats—The Rejection of the Partners Settlement

By: Regina E. Herzlinger, Barak D. Richman and Kevin A. Schulman

Keywords: Health Care; Health Care Industry; Health Care Policy; Health Care Services; Antitrust; Health Care and Treatment; Health Industry; United States

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August 2013 (Revised August 2014)
Case

Aon Hewitt's Private Health Insurance Exchange

By: Regina E. Herzlinger, Aiden Y. Feng and Meghan D. Oliver

Aon Hewitt, a leading health insurance broker and consultant, is one of the first movers in forming exchanges to sell health insurance. What kinds of products should it offer on this exchange? View Details

Keywords: Health Care and Treatment; Insurance

December 2010
Article

HCAHPS and You: Using Experience-based Methodology to Deliver Exceptional Care Experiences and Outcomes

By: Regina E. Herzlinger, Anthony DiGioia III and Kevin J. Bozic

October 2003 (Revised March 2008)
Case

Salick Cardiovascular Centers: Business Plan

By: Regina E. Herzlinger, Kaushik Sen, Alex Tkachenko and Carolyn Wolff

A seasoned health services entrepreneur develops a business plan for a cardiovascular-focused factory. Will it work? View Details

Keywords: Factories, Labs, and Plants; Business Plan; Business Startups; Entrepreneurship; Medical Specialties; Health Industry

October 2002 (Revised June 2003)
Background Note

New Frontiers in Target Discovery and Validation

By: Regina E. Herzlinger, Niv Caviar, Jon Chatterton and Andrea Lynn

Explains Immusol and Novartis's technology. View Details

Keywords: Information Technology; Technological Innovation; Pharmaceutical Industry

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July 2006 (Revised February 2007)
Teaching Note

The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry (TN)

By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio

Teaching Note to 706043. View Details

Keywords: Markets; Apparel and Accessories Industry; Lesotho

May 2017 (Revised February 2021)
Case

Prevent Senior: A New Paradigm for Growth in the Health Care Sector?

By: Regina E. Herzlinger, Ana Maria Malik and Priscilla Zogbi

Keywords: Health Care; Health Care Delivery; Brazil; Health Care and Treatment; Brazil

February 2023
Article

Maintaining Health Care Innovations After the Pandemic

By: Regina E. Herzlinger, Barak D. Richman and Kevin A. Schulman

The COVID-19 pandemic exposed the worst failings of the health care system, but it also stimulated a flurry of innovations that could lead to a much-improved delivery system. These were innovations that were born out of necessity: telemedicine access and use... View Details

Keywords: Health Care; Health Care Industry; Health Care Outcomes; Innovation; Innovation In Healthcare Delivery; COVID; COVID-19 Pandemic; Pandemics; Telemedicine; Telehealth; Ambulatory Care; Vaccines; Innovation and Invention; Change; Health Industry

August 2024
Background Note

Note on Creating Business Plans for Innovative Health Care Ventures

By: Regina E. Herzlinger, Ben Creo, Lee Kaplan and Brian L. Walker

March 2021 (Revised January 2022)
Case

Philips: Redefining Telehealth

By: Regina E. Herzlinger, Alec Petersen, Natalie Kindred and Sara M. McKinley

As one of the world’s largest healthcare companies, Philips sought to reach beyond the walls of the hospital and expand its hospital-to-home program to gain future competitive advantage through technology solutions combining predictive analytics with care delivery. By... View Details

March 2006 (Revised November 2006)
Case

The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry

By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio

In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few... View Details

Keywords: History; Labor Unions; Trade; Business and Stakeholder Relations; Financial Crisis; Globalized Markets and Industries; Business and Government Relations; Decision Choices and Conditions; Foreign Direct Investment; Developing Countries and Economies; Fashion Industry; Apparel and Accessories Industry; Lesotho

September 2013 (Revised May 2014)
Case

OdontoPrev

By: Regina E. Herzlinger, Matthew Lingenbrink, Joshua Turnbull and Ricardo Reisen De Pinho

Brazil's largest dental insurer, a successful and innovative firm, has saturated the corporate market and faces stiffer competition. It must decide whether to enter a new market in Brazil or to expand into other parts of Central and South America. View Details

Keywords: Health; Business or Company Management; Market Entry and Exit; Insurance; Insurance Industry; Health Industry; North and Central America; Brazil

July–August 2024
Article

The Middle Path to Innovation

By: Regina E. Herzlinger, Duke Rohlen, Ben Creo and Will Kynes

Too many companies are failing to innovate. One reason, say the authors, is the polarized approach companies take to innovation. At one end of the spectrum, corporate R&D efforts tend to focus on product refreshes and incremental line upgrades that generate modest... View Details

Keywords: Innovation Strategy; Medical Devices and Supplies Industry

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March 2011 (Revised August 2014)
Background Note

Social Media in Health Care

By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang

This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details

Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry

27 Sep 2011
First Look

First Look: September 27

Transition to IFRS David F. Hawkins and Angel R. SolisHarvard Business School Case 112-009 Barrick Gold must change from Canadian GAAP to IFRS. Case covers the transition. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/112009-PDF-ENG Amil and the Health Care... View Details

Keywords: Sean Silverthorne

April 2009 (Revised April 2009)
Case

Immusol and Novartis

By: Regina E. Herzlinger, Keyne M. Monson, Juan D. Betancourt and Victor Li

Should Immusol strive to become a fully integrated pharmaceutical company? How should a small pharmaceutical company structure a deal for its novel technology with the giant Novartis? View Details

Keywords: Technological Innovation; Rights; Negotiation Deal; Negotiation Participants; Alliances; Pharmaceutical Industry

09 Nov 2010
First Look

First Look: November 9, 2010

note:http://cb.hbsp.harvard.edu/cb/product/211007-PDF-ENG Salud Digna: Dignified Health for Everyone Allen Grossman and Regina Garcia-CuellarHarvard Business School Case 311-051 Hugo Moreno, CEO of Salud Digna, was considering his growth... View Details

Keywords: Sean Silverthorne

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