Publications

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17 Feb 2015
HBS Case

HBS Cases: The Battle for San Francisco

San Francisco has always been a beacon for people who want to change the world. From beat poets to hippies to gay activists, each wave of counterculture immigration has put its stamp on the city, creating a unique blend that has set it apart from any other in America.... View Details

Keywords: by Michael Blanding; Technology

February 2006 (Revised January 2007)
Case

MercadoLibre.com

By: Francisco de Asis Martinez-Jerez, Joshua Bellin and James Robert Dillon

MercadoLibre.com, eBay's Latin-American partner, needed to decide how far it was going to follow eBay's practice of offering "free listing days" and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com's customer base, revenue... View Details

Keywords: Internet and the Web; Auctions; Service Industry; Latin America

February 1998 (Revised January 1999)
Case

Rob Parson at Morgan Stanley (C)

A year after Rob Parson's manager decided to postpone Parson's promotion, Parson's new manager Gary Stuart faces the decision of promotion again. Stuart considers whether the efforts Parson had made were sufficient. Teaching purpose: To explore managerial problems... View Details

Keywords: Management; Personal Development and Career; Performance Evaluation; Financial Services Industry

17 Feb 2015
News

HBS Cases: The Battle for San Francisco

03 May 2016
News

Beyonce Goes From Lemonade to Watermelons With Juice Investment

Clubs

Latino Student Organization

Keywords: Diversity, Inclusion & Belonging

11 Feb 2009
Working Paper Summaries

Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting

Keywords: by Lisa D. Ordóñez, Maurice E. Schweitzer, Adam D. Galinsky & Max H. Bazerman

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

company badly needs a jolt of energy and expertise to grow and to resuscitate its declining stock price. The chief executive who promoted Barton is hopeful but hard-nosed; and Barton's IT group—while talented and tech-savvy—is impatient,... View Details

Keywords: by Martha Lagace

September 1991 (Revised October 1991)
Background Note

LIFO or FIFO? That Is the Question

By: William J. Bruns Jr.

Excerpts from annual reports of Blount, Inc., Penn Central Corp., and Quaker Oats. Shows changes in inventory valuation from FIFO to LIFO and LIFO to FIFO. Intended to promote a discussion of assumed cost flows through inventory accounts, accounting method changes, the... View Details

Keywords: Accounting

October 1982 (Revised August 1999)
Case

Johnson Wax: Enhance (A)

Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details

Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry

13 Aug 2014
News

Blavatnik Fellows in Life Science Entrepreneurship Named

29 Oct 2020
News

Governor Baker is wrong about ranked-choice voting

08 Jan 2018
Video

Brain-Based Training for Lifelong Fitness

August 1984 (Revised March 1994)
Case

The Toro Company S'no Risk Program

By: David E. Bell

Toro introduced a promotion in which purchasers of their snowthrower would receive a refund if the next winter brought only modest snowfall. The principal focus of the class is to understand what the risk implications are for the customer and for the company. May be... View Details

Keywords: Risk and Uncertainty; Customers; Insurance

08 Jan 2013
News

Study Suggests Fix for Gender Bias on the Job

24 Apr 2019
News

Can Online Tools Help Employees Build Resilience?

December 1993 (Revised June 2000)
Case

Kochman, Reidt + Haigh, Inc.

By: Richard S. Ruback and Roy Burstin

A small company faces the dilemma of how to finance growth (i.e., internally generated cash flows vs. outside financing sources). An innovative concept positions the company in promoting a niche within the kitchen-cabinet industry and in looking for an optimal way of... View Details

Keywords: Cash Flow; Business Growth and Maturation; Entrepreneurship; Corporate Finance; Growth and Development Strategy; Consumer Products Industry; Utilities Industry

November 1993 (Revised March 1997)
Case

Romeo Engine Plant

By: Amy P. Hutton and Robert S. Kaplan

A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now is to solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Management Practices and Processes; Groups and Teams; Performance Efficiency; Performance Improvement; Manufacturing Industry; Auto Industry