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  • All HBS Web  (1,321)
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  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

social distancing measures to keep the operations running and their employees safe. In addition to the use of PPE and temperature checks, PetFoodCo applied social distancing by parceling production workers into small teams that could run... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful experience at every interaction, from browsing products on a... View Details
Keywords: by Sean Silverthorne; Retail; Service
  • 30 Mar 2003
  • Research & Ideas

The Future of IT Consulting

to automatically direct product to geographical points of demand. Q: Can you describe some of the enablers and drivers behind the growth of the IT consulting industry? How has globalization impacted this growth? A: The enablers and... View Details
Keywords: by Sarah Jane Johnston; Consulting
  • 11 Aug 2003
  • Research & Ideas

Why Budgeting Kills Your Company

clear line of sight for identifying and challenging the least valuable resources," Baxter continues. All too often, the CEO must opt for across-the-board cuts—even though he knows that this approach penalizes the high-performing... View Details
Keywords: by Loren Gary
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

it to target its efforts toward specific communities and around specific visitor interests based on their clicks. Tate has also experimented with monetizing digital content directly, by either charging for apps or linking content to suggested View Details
Keywords: by Michael Blanding; Education
  • 31 Aug 2009
  • Research & Ideas

Why Competition May Not Improve Credit Rating Agencies

are agencies' revenue models and their incentives to produce credible and accurate ratings? And what fault lines do you see in this process? A: Three different revenue models have been tried or proposed for ratings firms. Currently,... View Details
Keywords: by Martha Lagace; Financial Services
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

ideas, assesses their importance today, and explores their potential for the future. Through its wide historical focus, this Reader challenges the widespread assumption that creativity research is mainly a product of the second half of... View Details
Keywords: Dina Gerdeman
  • 02 Apr 2001
  • Research & Ideas

Not All M&As Are Alike—and That Matters

and gradually. Carrots work better than sticks — especially with high-priced, hard-to-replace employees. Scenario 3: The Product Or Market Extension M&a The third category is the M&A deal created to extend a company's View Details
Keywords: by Joseph L. Bower
  • 20 Dec 2011
  • First Look

First Look: December 20

In Study 2 we examined whether the sequential order of the integration condition matters. In line with our prediction, we found that integration worked best when unconscious thought followed conscious thought. Teaching Leadership:... View Details
Keywords: Carmen Nobel
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details
Keywords: by Martha Lagace
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 20 Oct 2003
  • Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

revenues and product lines developed. Moreover, in no other industry have the leader's most successful competitors been those that produced products that the leader had... View Details
Keywords: by Alfred D. Chandler Jr.; Consumer Products
  • 25 Apr 2011
  • Research & Ideas

What CEOs Do, and How They Can Do it Better

office, while others spent almost none.) Next, the researchers crunched a number of factors measuring company performance—for example, profits per employee—in order to see which CEOs were more productively using their time. Better On The... View Details
Keywords: by Michael Blanding
  • 07 Apr 2015
  • First Look

First Look: April 7

invest in external R&D to acquire new product lines and in internal R&D to improve their existing product lines. A baseline model derives the theoretical implications... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

examine the direct entry of platform owners into complementors’ product spaces. It finds that both the motivation and impact of such entries on complementors are multifaceted. The motivation behind platform owners’ direct entry goes... View Details
Keywords: by Sean Silverthorne
  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

directly competitive product, if the rival introduces an inferior substitute, it may damage consumers' perceptions and depress sales in the entire product category. As a result, intellectual property protection must be seen as not a... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making and marketing... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

countries and industries. In line with the model’s predictions, we find that integration and delegation covary positively, and that producers are more likely to integrate suppliers in input sectors with greater View Details
Keywords: Sean Silverthorne
  • 06 Sep 2004
  • Research & Ideas

The Innovator’s Battle Plan

satisfied, high-paying customers. In essence, incumbents can disassociate themselves from a business in exchange for a better one. How can we identify when flight is in progress? Changes in customer or product mix can be a clear sign of... View Details
Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth
  • 25 Aug 2003
  • Research & Ideas

Why IT Does Matter

tracked the number of MIPS or CPU cycles on the network from 1990 to 2002. Even using a log scale on the vertical axis would be barely enough to tilt a vertical straight line enough to create something resembling the curves of the other... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
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