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Show Results For
- All HBS Web
(1,026)
- People (3)
- News (271)
- Research (566)
- Events (5)
- Multimedia (2)
- Faculty Publications (165)
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
their products and downplay risks, fearing that any negative sentiment might hurt demand. But research led by Ryan W. Buell, a professor in the HBS Technology and Operations Management Unit, and doctoral student MoonSoo Choi found that... View Details
Keywords: by Danielle Kost
- 22 Feb 2022
- News
New Urban Order
standardization has been a failure mode for innovation and productivity until recently,” he observes. Yang has spent much of his career in the cleantech industry and is founder and CEO of Liatris, an eco-friendly insulation startup. He... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
- 28 Aug 2012
- First Look
First Look: August 28
The Brazil-USA Cotton Dispute and the Incremental Balancing of Interests Author: Arthur A. Daemmrich Publication: Trade, Law and Development (summer 2012) Abstract The World Trade Organization (WTO) features prominently in studies of... View Details
Keywords: Sean Silverthorne
- Web
2024 Reunion Presentations - Alumni
for the 40 percent of American workers stuck in low-wage jobs? This session will feature recent research from the School's Managing the Future of Work Project. Participants will gain an understanding of what lies beneath the headlines and... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
considered essential? How could employees’ safety be guaranteed? And, most recently, how can businesses preserve financial viability in the face of rapidly declining demand for products and services? The experiences we collected show... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
switching costs, multihoming is hard, which makes it complicated for firms or individual users to switch from one platform to another. The next criterion we identify is relatively homogenous products and a lack of identifiable niches. The... View Details
Keywords: by Martha Lagace
- 06 Nov 2012
- First Look
First Look: November 6
financial products and services. I show that these grants are being litigated at a rate 27 to 39 times greater than that of patents as a whole. The patents being litigated are disproportionately those issued to individuals and to smaller,... View Details
Keywords: Sean Silverthorne
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
the alternative is liquidation. In other words, Chapter 11 assumes, at least initially, that a live business—one that sells products and services to customers, employs people, invests and grows and innovates—is worth more than a dead... View Details
- 20 Dec 2011
- First Look
First Look: December 20
innovation in open systems is an important trend in the modern global economy. In general, distributed innovation is made possible by the modularity of the underlying product or process. But despite the documented technical benefits of... View Details
Keywords: Carmen Nobel
- 25 Aug 2022
- News
Up on the Corner
six-story, mixed-use building will soon rise above the dirt and gravel. The ground floor will feature an Afrocentric bookstore-café where customers can peruse books by African authors while sipping hibiscus tea and baobab juice. (Dlodlo,... View Details
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
mine]. Our research found that customers can scarcely imagine how to create uncontested market space. Their insight also tends toward the familiar 'offer me more for less.' And what customers typically want 'more' of are those product and... View Details
- Profile
Jeremy Andrus
of time. What are some of the challenges that come with conducting business on so many international fronts? Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for... View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
even more fundamental reason: “I have a deep connection with candy,” she adds with a laugh. The company’s current product mix features dark chocolate–covered cacao nibs (intense little hits that weigh in at... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Crop Production; Crop Production; Crop Production
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Few would argue that detergent is about as dull a product as might exist. Yet the odyssey of laundry soap and dishwashing liquid in Europe, according to two presenters, shines a streak of sunlight on some of the messier issues of... View Details
- 24 Apr 2014
- News
Creating a more just and celebrated multicultural world
Sarah Endline (MBA 2001) produces chocolates with a mission. As founder of sweetriot, Endline works directly with Latin American cacao farmers to ensure a fair price for their labor. Founded in 2005, sweetriot’s product mix View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing... View Details
- 10 May 2023
- News
Alumna Snags an Emmy
hadn’t seen much innovation in recent years. Once I graduated in 2016, I became one of the first Product Managers on the team and led all of the sports features, among other parts of the user experience. How do you use what you learned at... View Details
- 19 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are globally consistent, but they’re... View Details