Filter Results:
(1,038)
Show Results For
- All HBS Web
(1,038)
- People (3)
- News (276)
- Research (566)
- Events (6)
- Multimedia (2)
- Faculty Publications (165)
Show Results For
- All HBS Web
(1,038)
- People (3)
- News (276)
- Research (566)
- Events (6)
- Multimedia (2)
- Faculty Publications (165)
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
considered essential? How could employees’ safety be guaranteed? And, most recently, how can businesses preserve financial viability in the face of rapidly declining demand for products and services? The experiences we collected show... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
from them because they assumed themselves to be in the railroad business rather than in the transportation business. . . .They were product oriented instead of customer oriented." As was so often true of Levitt's work,... View Details
- 01 Mar 2018
- News
Every Trick in the Book
represents something quite different [from Amazon], something that’s anchored in the customer’s desire to connect, not just with a product but with a community,” Raffaelli says. That sense of “community”; a dogged attention to the... View Details
Keywords: April White
- 06 Nov 2012
- First Look
First Look: November 6
financial products and services. I show that these grants are being litigated at a rate 27 to 39 times greater than that of patents as a whole. The patents being litigated are disproportionately those issued to individuals and to smaller,... View Details
Keywords: Sean Silverthorne
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
the Practical Relevance of Research, forthcoming in Production and Operations Management. “This is my soapbox message to academics: be more relevant,” says Toffel, the Senator John Heinz Professor of Environmental Management and faculty... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
switching costs, multihoming is hard, which makes it complicated for firms or individual users to switch from one platform to another. The next criterion we identify is relatively homogenous products and a lack of identifiable niches. The... View Details
Keywords: by Martha Lagace
- Web
2024 Reunion Presentations - Alumni
for the 40 percent of American workers stuck in low-wage jobs? This session will feature recent research from the School's Managing the Future of Work Project. Participants will gain an understanding of what lies beneath the headlines and... View Details
- 20 Dec 2011
- First Look
First Look: December 20
innovation in open systems is an important trend in the modern global economy. In general, distributed innovation is made possible by the modularity of the underlying product or process. But despite the documented technical benefits of... View Details
Keywords: Carmen Nobel
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
the alternative is liquidation. In other words, Chapter 11 assumes, at least initially, that a live business—one that sells products and services to customers, employs people, invests and grows and innovates—is worth more than a dead... View Details
- 25 Aug 2022
- News
Up on the Corner
six-story, mixed-use building will soon rise above the dirt and gravel. The ground floor will feature an Afrocentric bookstore-café where customers can peruse books by African authors while sipping hibiscus tea and baobab juice. (Dlodlo,... View Details
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
mine]. Our research found that customers can scarcely imagine how to create uncontested market space. Their insight also tends toward the familiar 'offer me more for less.' And what customers typically want 'more' of are those product and... View Details
- Profile
Jeremy Andrus
of time. What are some of the challenges that come with conducting business on so many international fronts? Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for... View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
even more fundamental reason: “I have a deep connection with candy,” she adds with a laugh. The company’s current product mix features dark chocolate–covered cacao nibs (intense little hits that weigh in at... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Crop Production; Crop Production; Crop Production
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Few would argue that detergent is about as dull a product as might exist. Yet the odyssey of laundry soap and dishwashing liquid in Europe, according to two presenters, shines a streak of sunlight on some of the messier issues of... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The... View Details
- 24 Apr 2014
- News
Creating a more just and celebrated multicultural world
Sarah Endline (MBA 2001) produces chocolates with a mission. As founder of sweetriot, Endline works directly with Latin American cacao farmers to ensure a fair price for their labor. Founded in 2005, sweetriot’s product mix View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing... View Details
- 24 Aug 2016
- Blog Post
Internship In Action
recommended approach to move forward. We redesigned the entire process for an important group of sellers that contribute around 30% of GFG’s Net Merchandise Value, assessed the features and resources required, and developed the roll-out... View Details
Keywords: Consumer Products / Retail
- 10 May 2023
- News
Alumna Snags an Emmy
hadn’t seen much innovation in recent years. Once I graduated in 2016, I became one of the first Product Managers on the team and led all of the sports features, among other parts of the user experience. How do you use what you learned at... View Details