Product Development - Publications - Faculty & Research - Harvard Business School

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November–December 2019
Article

Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao

New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in... View Details

Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Entrepreneurship; Information Technology; Organizational Change and Adaptation; Strategy; Innovation and Invention; Product Development; Communication Strategy

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November 2023
Teaching Plan

Geely SEA: New Electric Vehicle Platforms

Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Product Design; Product Development; Cost Management; Competitive Strategy; Industry Structures; Product Positioning; Auto Industry; China; Sweden

October 2008
Article

Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior

By: Joshua D. Margolis and Andrew Molinsky

We develop grounded theory about how individuals respond to the subjective experience of performing "necessary evils" and how that influences the way they treat targets of their actions. Despite the importance and difficulty of delivering just, compassionate treatment... View Details

Keywords: Interpersonal Communication; Fairness; Moral Sensibility; Problems and Challenges; Behavior; Power and Influence; Welfare

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June 1995 (Revised September 2019)
Teaching Note

Richardson Sheffield

By: Christopher A. Bartlett and Ashish Nanda

This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to... View Details

Keywords: Development; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom

1995
Book

Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

By: S. C. Wheelwright and K. B. Clark

Keywords: Leading Change; Product Development

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November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

Article

The Role of Flexibility in the Development of New Products: An Empirical Study

Keywords: Research and Development; Product

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12 Jun 2023
Blog Post

Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa

the African market, recognizing how fertilizer use on farms throughout the continent has been 10% of the global average. However, they have not focused on the sale of traditional products but have instead View Details

1986
Chapter

Seihin Kaihatsu ni okeru Senryaku to Soshiki (Strategy and Organization for Product Development)

By: Hirotaka Takeuchi and Ikujiro Nonaka

Keywords: Product Development; Corporate Strategy; Organizational Design

May 2014
Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar

The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details

Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups

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August 2018 (Revised August 2018)
Case

The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds

By: Benjamin C. Esty

In May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s motivations: was it a “huge gamble”... View Details

1967
Other Unpublished Work

TFX (C) - Developing an Air Force/Navy Aircraft - HBS Analysis and Decision Case

By: J. Ronald Fox

Keywords: Air Transportation; Government and Politics; National Security; Product Development; Decision Making

April 2020 (Revised August 2021)
Case

Singapore: 'Facing Challenges Together'

By: Richard H.K. Vietor

Since its expulsion from Malaysia in 1965, Singapore had transformed itself from a third world island nation into a vibrant city-state with one of the highest levels of GDP per capita in the world. However, sluggish demand among Singapore's major trade partners began... View Details

Research Summary

"On design of operations & production management technology-base and performance database for empowerment of global/local industries in the international business environment"

His current research interests are in the reinforcement of continuous improvement schemes such as TPM, its global transfer and road-mapping for empowerment of industries. One of his aims while at Harvard TOM Unit is to establish infrastructure which enables... View Details

March 2017
Case

A. Lange & Söhne

By: Stefan Thomke and Daniela Beyersdorfer

The case describes how A. Lange & Söhne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, again at the end of... View Details

Keywords: Watches; Operational Excellence; Brand ＆ Product Management; Product Development; Leadership; Growth and Development Strategy; Marketing Strategy; Product Positioning; Brands and Branding; Management; Operations; Production; Innovation and Invention; Price; Business History; Germany

February 2018
Article

Development and Feasibility of Bundled Payments for the Multidisciplinary Treatment of Head and Neck Cancer: A Pilot Program

By: Tracy Spinks, Alexis Guzman, Beth M. Beadle, Seohyun Lee, Ron Walters, Jim Incalcaterra, Ehab Hanna, Amy Hessel, Randal Weber, Sandra Denney, Lee Newcomer and Thomas W. Feeley

Purpose: Despite growing interest in bundled payments to reduce the costs of care, this payment method remains largely untested in cancer. This 3-year pilot tested the feasibility of a 1-year bundled payment for the multidisciplinary treatment of head and neck... View Details

Keywords: Health Care and Treatment; Cost Management

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2019
Working Paper

From Know-It-Alls to Learn-It-Alls: Executive Development in the Era of Self-Refining Algorithms, Collaborative Filtering and Wearable Computing

By: Mihnea Moldoveanu and Das Narayandas

We examine the future of executive education on a technological and cultural landscape that is imminent but different to the one we are accustomed to. We show how the contextualization, socialization and personalization of learning—avowed but distal goals of current... View Details

Keywords: Executive Education; Leadership Development; Technological Innovation; Customization and Personalization; Management Skills; Knowledge Acquisition; Knowledge Sharing

Web

IFC: India; Development While Decarbonizing - India’s Path to Net Zero - Course Catalog

HBS Course Catalog IFC: India; Development While Decarbonizing - India’s Path to Net Zero Course Number 6066 Senior Lecturer Vikram Gandhi January; J; 3.0 credits Fall On-Campus Course Sessions: Thursday sessions: 3:10-5:10pm October 16... View Details

01 May 1998
Conference Presentation

Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry

By: Alan MacCormack, M. Iansiti and R Verganti

Keywords: Learning; Product Development; Software; Computer Industry; Information Technology Industry; Technology Industry

2013
Government Testimony

American Competitiveness Worldwide: Impacts on Small Businesses and Entrepreneurs

By: Michael E. Porter

The Committee on Small Business Subcommittee on Economic Growth, Tax and Capital Access held a hearing titled, "American Competitiveness Worldwide: Impacts on Small Businesses and Entrepreneurs." Harvard Business School Professor Michael Porter spoke at the hearing,... View Details

Keywords: Economic Development; Competitiveness; United States

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