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- All HBS Web (990)
- Faculty Publications (180)
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- 05 Jul 2011
- First Look
First Look: July 5
attention would carry over to other new product endeavors. Students are presented with a number of new product concepts and the findings from both qualitative and quantitative market research. This allows... View Details
Keywords: Sean Silverthorne
- 14 May 2019
- Research & Ideas
Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery
travel and expense policies for a large consumer products company. Apps aren’t the only alternative Even if not ready to develop or deploy such technologically advanced solutions, companies can still make their ethics codes more... View Details
Keywords: by Michael Blanding
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
sell these products online, in the store, or both, and how? Take lighting as an example. Home Depot asked: How do we best help customers with their lighting needs? What knowledge, products, and services do they need and in what form? What... View Details
- 24 Jun 2014
- First Look
First Look: June 24
innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help-but there's only one way to ensure sustained innovation: you need to lead it-and... View Details
Keywords: Sean Silverthorne
- 10 Sep 2024
- Research & Ideas
What Happens When Business Owners Turn to ChatBots for Advice
entrepreneurs,” Koning says. “It’s especially hard if you run a car wash outside Nairobi. And now, here’s a technology that allows us to put a phenomenal business adviser in the pockets of billions of people.” You Might Also Like: Can AI Match Human Ingenuity in View Details
Keywords: by Ben Rand
- 16 Oct 2007
- First Look
First Look: October 16, 2007
idea is formally evaluated as the basis of a commercial venture. Users also tend to engage in collective creative activity prior to firm formation—often within the social context provided by user communities—that results in the... View Details
Keywords: Sean Silverthorne
- 09 Sep 2008
- First Look
First Look: September 9, 2008
organizational theory, less explored is how these effects may depend on other external environmental factors. We focus on how policy is a necessary, but not sufficient, condition to understand the growth of banking in the U.S., 1896-1978. Three characteristics of... View Details
Keywords: Sean Silverthorne
- 17 Apr 2012
- First Look
First Look: April 17
asymmetry in message strength in turn permits cutoff equilibria, where players take action after receiving a minimum number of confirmations. Good Morning Creativity: Task Reactivation During Sleep Enhances Beneficial Effect of Sleep on View Details
Keywords: Carmen Nobel
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
Great chefs, like great artists, go far beyond their materials (in this case, food) to provoke an experience that fulfills their creative vision. Unlike artists, however, they are running a business that requires putting diners in the... View Details
- March 2022 (Revised January 2023)
- Case
Innovation at Moog Inc.
By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten
This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details
Keywords: Innovation; Innovation Lab; Innovation Management; Motivation; Incentives; Culture; Compensation; Compensation And Benefits; Scalability; Business Growth and Maturation; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Organizational Culture; Performance Consistency; Performance Effectiveness; Performance Efficiency; Performance Productivity; Performance Evaluation; Creativity; Motivation and Incentives; Aerospace Industry; Transportation Industry; United States
Hall, Brian J., Ashley V. Whillans, Davis Heniford, Dominika Randle, and Caroline Witten. "Innovation at Moog Inc." Harvard Business School Case 922-040, March 2022. (Revised January 2023.)
- 03 Nov 2003
- What Do You Think?
Can Investors Have Too Much Accounting Transparency?
who wrote, "... legislative and regulatory response treats the symptoms (means) rather than the disease (motivation). Transparency is only as successful as the least creative obscurantist." He recommends, among other things,... View Details
Keywords: by James Heskett
- 17 Oct 2006
- First Look
First Look: October 17, 2006
Health was a market leader, but dependence on climate-sensitive products made for uneven performance. Tanya Ferretto served as both finance head and general manager for Animal Health in Japan, where the business was a niche player... View Details
Keywords: Sean Silverthorne
- 25 Nov 2014
- First Look
First Look: November 25
shape when and how public agencies implement policies effectively on behalf of marginalized citizens. November 2014 Antitrust Law Journal Are Patents Creative or Destructive? By: Nicholas, Tom Abstract—Current debate over patent... View Details
Keywords: Carmen Nobel
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
ourselves). Happy Money provides valuable information not only for pleasure-seeking consumers, but also for companies looking to increase the happiness of both employees and customers. The following excerpt describes how the power of limited access led to fanatical... View Details
Keywords: Re: Michael I. Norton
- 15 Oct 2001
- Research & Ideas
Rethinking E-Leadership
era are especially in need of this kind of updating. 1. Forgo stewardship for entrepreneurship. A steward, writes Robert Hargrove, co-CEO of Masterful Coaching, based in Brookline, Mass., in E-Leader, is someone who conserves the existing business. An entrepreneur... View Details
Keywords: by Melissa Raffoni
- 13 Jan 2009
- First Look
First Look: January 13, 2009
most productive sites prefer to pay CPC, while advertisers with lower quality sites prefer to pay CPA—a result that may be viewed as counterintuitive since low quality sites cannot proudly tout their conversion rates. This result holds... View Details
Keywords: Martha Lagace
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
(centered) around rapid iteration and customer insight." One way to address the challenge, according to Jeffrey Vetter, is to "separate out forward thinking groups from the day to day business." Dave Schnedler suggested hiring the best View Details
Keywords: by Jim Heskett
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
days, because consumers' demand for information about goods and services tends to be inelastic. As the model illustrates, additional forces drive industry change as well. Alternatives to advertising, known as substitutes in Porter's framework, include options like... View Details
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=52652 In Pursuit of Everyday Creativity By: Amabile, Teresa M. Abstract—Creativity researchers have long paid careful attention to individual creativity, beginning with studies of well-known... View Details
Keywords: Sean Silverthorne
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
turning to marketing partners. Harvard Business School professors Gail J. McGovern and John Quelch documented the trend in an article in the March issue of Harvard Business Review. One reason behind the move? While company marketing departments have plenty of talented... View Details
Keywords: by Poping Lin