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  • August 1986 (Revised May 1993)
  • Case

Rohm and Haas (A): New Product Marketing Strategy

By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
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Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
  • June 2006
  • Teaching Note

The New Product Development Imperative (TN)

By: Steven C. Wheelwright
Keywords: Product Development
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Wheelwright, Steven C. "The New Product Development Imperative (TN)." Harvard Business School Teaching Note 606-136, June 2006.
  • 26 Oct 2016
  • Blog Post

From Product Development to Business School

to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details
  • August 1, 2015
  • Article

New Product Development Flexibility in a Competitive Environment

By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details
Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition
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Kettunen, Janne, Yael Grushka-Cockayne, Zeger Degraeve, and Bert De Reyck. "New Product Development Flexibility in a Competitive Environment." European Journal of Operational Research 244, no. 3 (August 1, 2015): 892–904.
  • 12 Nov 2015
  • Working Paper Summaries

Catering to Investors Through Product Complexity

Keywords: by Boris Vallee & Claire Célérier; Financial Services; Banking
  • 28 Jul 2014 - 30 Jul 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
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Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity." Paper presented at the Open and User Innovation Conference, Boston, MA, July 28–30, 2014.
  • Jun 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
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Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity." Paper presented at the DRUID Society Conference, Copenhagen, Denmark, June 2014.
  • Jun 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
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Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity." Paper presented at the ZEW Conference on the Economics of Information and Communication Technologies, Center for European Economic Research (ZEW), Mannheim, Germany, June 2014.
  • January 1987
  • Supplement

Hewlett-Packard: Manufacturing Productivity Division (B), Video

By: Benson P. Shapiro and Lawrence B. Levine
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Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B), Video." Harvard Business School Video Supplement 887-516, January 1987.
  • July 1986 (Revised October 1987)
  • Case

Ampex Corp.: Product Matrix Engineering (Revised)

By: Steven C. Wheelwright
Keywords: Competition; Quality; Management; Electronics Industry
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Wheelwright, Steven C. "Ampex Corp.: Product Matrix Engineering (Revised)." Harvard Business School Case 687-002, July 1986. (Revised October 1987.)
  • October 1982
  • Case

Boise Cascade Office Products Division (A)

By: Roy D. Shapiro
Keywords: Business Divisions
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Shapiro, Roy D. "Boise Cascade Office Products Division (A)." Harvard Business School Case 683-049, October 1982.
  • March 1987 (Revised June 1993)
  • Supplement

Toshiba Consumer Products (UK) Ltd. (C)

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McCormick, Janice, and Daniel M G Raff. "Toshiba Consumer Products (UK) Ltd. (C)." Harvard Business School Supplement 487-074, March 1987. (Revised June 1993.)
  • March 1988
  • Case

Productivity on Missile Development Program 309

By: J. Ronald Fox
Citation
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Fox, J. Ronald. "Productivity on Missile Development Program 309." Harvard Business School Case 388-119, March 1988.
  • 29 Sep 2009
  • News

How To Compete With Free Products

  • 03 Nov 2015
  • Video

Harnessing productive tensions in hybrid organizations

  • 24 Nov 2020
  • Working Paper Summaries

Accounting for Product Impact in the Consumer Finance Industry

Keywords: by George Serafeim and Katie Trinh; Financial Services
  • 1990
  • Chapter

Cost of Product and Process Complexity

By: S. Datar, R. Banker, S. Kekre and T. Mukhopadhyay
Keywords: Complexity; Cost; Product Development; Business Processes
Citation
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Datar, S., R. Banker, S. Kekre, and T. Mukhopadhyay. "Cost of Product and Process Complexity." Chap. 9 in Measures for Manufacturing Excellence, edited by Robert S. Kaplan, 269–290. Boston: Harvard Business School Press, 1990.
  • Research Summary

Supply Chain Coordination for Products with Uncertain Demand

By: Ananth Raman
Ananth Raman has been investigating supply chain coordination for products with uncertain demand in industries as diverse as apparel, power tools, computers, and footwear. Most recently he has been exploring the role of intermediaries, particularly in supply chains... View Details
  • 12 Oct 1999
  • Research & Ideas

Decoding the DNA of the Toyota Production System

The Toyota Production System is a paradox. On the one hand, every activity, connection, and production flow in a Toyota factory is rigidly scripted. Yet at the same time, Toyota's operations are enormously... View Details
Keywords: by H. Kent Bowen & Steven Spear; Manufacturing; Transportation; Auto
  • November 2003 (Revised April 2004)
  • Background Note

Why Consumers Don't Buy: The Psychology of New Product Adoption

By: John T. Gourville
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Keywords: Product Launch; Consumer Behavior; Social Psychology
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Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
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