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Show Results For
- All HBS Web
(12,997)
- People (32)
- News (2,321)
- Research (8,679)
- Events (98)
- Multimedia (124)
- Faculty Publications (6,736)
- August 1986 (Revised May 1993)
- Case
Rohm and Haas (A): New Product Marketing Strategy
By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
- 26 Oct 2016
- Blog Post
From Product Development to Business School
to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details
- August 1, 2015
- Article
New Product Development Flexibility in a Competitive Environment
By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details
Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition
Kettunen, Janne, Yael Grushka-Cockayne, Zeger Degraeve, and Bert De Reyck. "New Product Development Flexibility in a Competitive Environment." European Journal of Operational Research 244, no. 3 (August 1, 2015): 892–904.
- 12 Nov 2015
- Working Paper Summaries
Catering to Investors Through Product Complexity
- 28 Jul 2014 - 30 Jul 2014
- Conference Presentation
Crowdsourced Digital Goods and Firm Productivity
By: Frank Nagle
- January 1987
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (B), Video
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B), Video." Harvard Business School Video Supplement 887-516, January 1987.
- July 1986 (Revised October 1987)
- Case
Ampex Corp.: Product Matrix Engineering (Revised)
Wheelwright, Steven C. "Ampex Corp.: Product Matrix Engineering (Revised)." Harvard Business School Case 687-002, July 1986. (Revised October 1987.)
- October 1982
- Case
Boise Cascade Office Products Division (A)
By: Roy D. Shapiro
Keywords: Business Divisions
Shapiro, Roy D. "Boise Cascade Office Products Division (A)." Harvard Business School Case 683-049, October 1982.
- March 1987 (Revised June 1993)
- Supplement
Toshiba Consumer Products (UK) Ltd. (C)
McCormick, Janice, and Daniel M G Raff. "Toshiba Consumer Products (UK) Ltd. (C)." Harvard Business School Supplement 487-074, March 1987. (Revised June 1993.)
- March 1988
- Case
Productivity on Missile Development Program 309
By: J. Ronald Fox
Fox, J. Ronald. "Productivity on Missile Development Program 309." Harvard Business School Case 388-119, March 1988.
- 29 Sep 2009
- News
How To Compete With Free Products
- 03 Nov 2015
- Video
Harnessing productive tensions in hybrid organizations
- 24 Nov 2020
- Working Paper Summaries
Accounting for Product Impact in the Consumer Finance Industry
- 1990
- Chapter
Cost of Product and Process Complexity
By: S. Datar, R. Banker, S. Kekre and T. Mukhopadhyay
Datar, S., R. Banker, S. Kekre, and T. Mukhopadhyay. "Cost of Product and Process Complexity." Chap. 9 in Measures for Manufacturing Excellence, edited by Robert S. Kaplan, 269–290. Boston: Harvard Business School Press, 1990.
- Research Summary
Supply Chain Coordination for Products with Uncertain Demand
By: Ananth Raman
Ananth Raman has been investigating supply chain coordination for products with uncertain demand in industries as diverse as apparel, power tools, computers, and footwear. Most recently he has been exploring the role of intermediaries, particularly in supply chains... View Details
- 12 Oct 1999
- Research & Ideas
Decoding the DNA of the Toyota Production System
The Toyota Production System is a paradox. On the one hand, every activity, connection, and production flow in a Toyota factory is rigidly scripted. Yet at the same time, Toyota's operations are enormously... View Details
- November 2003 (Revised April 2004)
- Background Note
Why Consumers Don't Buy: The Psychology of New Product Adoption
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)