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  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

the cost of processing large quantities of small customer orders. Customized pricing policies should be at the heart of any strategy to manage customer profitability. The company can set a base View Details
Keywords: by Robert S. Kaplan
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

cheeses won’t resonate with tech entrepreneurs. Enduring. Building a brand around renewable energy might not stick if oil prices fall for a sustained period or a pro-coal leader takes power, but the unique essence of a city never fades... View Details
Keywords: by Danielle Kost; Tourism
  • 08 Dec 2015
  • First Look

December 8, 2015

These platforms provide notable benefits including reducing transaction costs, improving allocation of resources, and creating information and pricing efficiencies. Yet they also raise questions of regulation, including how regulation... View Details
Keywords: Sean Silverthorne
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

extent to influence how policies were interpreted, in part because of the respect in which the company was held. The corporate reputation for integrity and competence was a major competitive advantage in this respect. A part of the reason... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 25 Oct 2016
  • First Look

October 25, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51759 forthcoming American Economic Journal: Economic Policy When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization By: Dafny, Leemore S., Christopher Ody, and Matt... View Details
Keywords: Sean Silverthorne
  • 05 Oct 2020
  • Book

Want to Be Happier? Make More Free Time

perfectly—he got heatstroke, they missed a tour of the Vatican, and it rained for two days straight—the couple fought so much over whether the trip was worth the high price tag that the husband threatened to take the next flight home. But... View Details
Keywords: by Dina Gerdeman
  • 06 Jun 2007
  • Research & Ideas

Behavioral Finance—Benefiting from Irrational Investors

and the title of a second-year course he teaches at HBS. "At the foundation of finance is the idea that investors and managers act rationally, so that capital market prices reflect fundamentals and managers respond to incentives in... View Details
Keywords: by Julia Hanna
  • 17 Sep 2013
  • First Look

First Look: September 17

access. Second, an open platform may lead to higher investment than a proprietary platform. Third, opening one side of a proprietary platform may lower incentives to invest in platform quality. Fourth, the structure of access prices of... View Details
Keywords: Sean Silverthorne
  • 2023
  • Article

Dynamic HTA for Digital Health Solutions: Opportunities and Challenges for Patient-Centered Evaluation

By: Jan B. Brönneke, Annika Herr, Simon Reif and Ariel D. Stern
Germany’s 2019 Digital Healthcare Act (Digitale-Versorgung-Gesetz, or DVG) created a number of opportunities for the digital transformation of the health care delivery system. Key among these was the creation of a reimbursement pathway for patient-centered digital... View Details
Keywords: Digital Transformation; Applications and Software; Product Development; Insurance; Policy; Health Industry; Germany
Related
  • 26 Apr 2011
  • First Look

First Look: April 26

Stream insisted that their projects were aimed at fulfilling goals of the EU's energy policy (reducing the use of fossil fuels to combat climate change and guaranteed physical availability and affordability of imported fossil fuels). But,... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

at least in the U.S. the average consumer is pretty unaware of these programs. Companies that want to differentiate themselves in this way need to figure out how to do so. If it involves a cost premium, how can that be translated into a View Details
Keywords: by Martha Lagace
  • 25 Jan 2010
  • Research & Ideas

A Macroeconomic View of the Current Economy

connection between the present and the future. Current decisions are affected by what people expect the future to bring. For example, business managers set the prices of their products—at least in part—based on expectations. More broadly,... View Details
Keywords: by Sean Silverthorne
  • Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

110, a higher-end camera, and in 1954 the "Highlander" Model 80A, a smaller, more moderately priced camera. 73 Polaroid instructional literature offered clear and precise illustrations that showed customers how to "drop load" the negative... View Details
  • 06 Nov 2012
  • First Look

First Look: November 6

Science (forthcoming) Abstract While monitoring and regulation can be used to combat socially costly unethical conduct, their intended targets are often able to avoid regulation or hide their behavior. This surrenders at least part of the effectiveness of regulatory... View Details
Keywords: Sean Silverthorne
  • 31 Jan 2023
  • Op-Ed

Can Insurance Technology Solve the Uninsured Driver Problem?

pay a price because their premiums have to incorporate the risk of getting into an accident with an uncovered driver. Uninsured drivers increase premiums for drivers with insurance by $27 billion annually and $6 billion in California... View Details
Keywords: by Ray Kluender; Insurance
  • 30 Apr 2013
  • First Look

First Look: April 30

and its implied elasticities are in the ballpark of a range of micro estimates. We find industrial policy subsidizing either the R&D or the continued operation of incumbents reduces growth and welfare. For example, a subsidy to... View Details
Keywords: Sean Silverthorne
  • 06 Nov 2008
  • Op-Ed

Selling Out The American Dream

against inflated home prices and requiring minimal evidence of ability to repay from borrowers. Politicians on both sides have been equally culpable in defining the American Dream in material terms, in encouraging Americans to live beyond... View Details
Keywords: by John Quelch
  • Web

The 20th Century Zeitgeist - Leadership

door for conglomerate business model Influence: Medium-High 70 1970 s 19 Deregulation of oil and airline industries New energy policies and programs Stagflation cripples economy Environmental protection weakened View Details
  • 23 Aug 2006
  • Op-Ed

The Real Wal-Mart Effect

the world's largest company, primarily focused on its treatment of workers. The recent spate of books on the company is no exception. Some are overtly critical, for example Anthony Bianco's The Bully of Bentonville: How the High Cost of Wal-Mart's Everyday Low View Details
Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Learning and Pricing for Varying Assortments." Shane M. Greenstein : Winner of the 2021 Ralph Gomory Best Industry Studies Paper Award from the Industry Studies Association for "Technological Leadership (de)Concentration: Causes in... View Details