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  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

the customer would do in the future. As with other artificial intelligence tools, the drawback to this technology is that the model acts as a sort of black box, so researchers can’t determine the exact factors that trigger predictions.... View Details
Keywords: by Kristen Senz; Retail; Service
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

horizons. We also demonstrate that nonlinear boosting models with feature selection, such as random forests, perform significantly better than traditional linear models. The best-performing method (random forest) yields an out-of-sample... View Details
Keywords: Dina Gerdeman
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

embrace Western models of professional organization as they now exist, or to set off on an independent path, adapting elements of Western practices to their own historical and cultural situation. In doing so, the authors in this volume... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

review the empirical work based on the predictions of these models of collective action. While the available evidence is generally consistent with these theories, there is a dearth of quality evidence.... View Details
Keywords: Martha Lagace
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

updating these models across all interactions. This predictive power would of course be hugely valuable to Google’s advertisers as well. An AI-first approach meant that Google’s ads would become increasingly... View Details
Keywords: by Dina Gerdeman
  • 30 May 2024
  • Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

Patients and physicians increasingly turned to digital platforms, like patient portal messaging, when COVID-19 made contact risky, but a new study of how providers managed the messaging surge suggests an uncomfortable downside: What if the color of a patient’s skin... View Details
Keywords: by Ben Rand; Health
  • Web

Online Business Analytics Course | HBS Online

results of a series of website A/B tests 8 hrs Module 4 Single Variable Linear Regression Analyze the relationship between two variables and develop forecasts for values outside the data set. Highlights Prediction Intervals Interpreting... View Details
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

the model cannot systematically predict is much larger. In other words, there’s lots of noise in human behavior.” Instead of working to create the virtual market, marketers and marketing researchers are... View Details
Keywords: by Kristen Senz
  • September 2011
  • Article

Information Risk and Fair Value: An Examination of Equity Betas

By: Edward J. Riedl and George Serafeim
Using a sample of U.S. financial institutions, we exploit recent mandatory disclosures of financial instruments designated as fair value level 1, 2, and 3 to test whether greater information risk in financial instrument fair values leads to higher cost of capital. We... View Details
Keywords: Forecasting and Prediction; Assets; Cost of Capital; Financial Institutions; Financial Instruments; Corporate Disclosure; Information; Risk and Uncertainty; Value; United States
Related
  • 01 Aug 2022
  • What Do You Think?

Does Religious Belief Affect Organizational Performance?

Katherine Lawrence put it: “The current JIT rose out of both hubris and myopia.” Citing the Ukranian War and its impact on logistics, she points out that “our transportation networks and systems are susceptible to variables we cannot View Details
Keywords: Re: James L. Heskett
  • 2016
  • Working Paper

The Impact of Supplier Inventory Service Level on Retailer Demand

By: Nathan Craig, Nicole DeHoratius and Ananth Raman
To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier's service level on demand from... View Details
Keywords: Customer Satisfaction; Forecasting and Prediction; Learning; Consumer Behavior; Service Delivery; Performance Expectations; Apparel and Accessories Industry; Service Industry
Related
  • September 2023 (Revised October 2024)
  • Case

Forecasting Climate Risks: Aviva’s Climate Calculus

By: Mark Egan and Peter Tufano
In late 2021, Ben Carr, Director of Analytics and Capital Modeling at Aviva Plc (Aviva)—a leading insurer with core operations in the UK, Ireland and Canada,—was preparing for an upcoming presentation before the company's board which included its CEO, Amanda Blanc,... View Details
Keywords: Climate Risk; Climate Finance; Forecasting; Insurance; Risk Measurement; Climate Change; Risk Management; Forecasting and Prediction; Insurance Industry; United States
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  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

business model for small independents is often elusive. So when a crisis of the magnitude of the COVID-19 global pandemic forces restaurants to close, and their revenue drops to zero overnight, things get particularly dire. Unlike the... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 23 Jun 2009
  • First Look

First Look: June 23

these predictions empirically by examining how the 1996 repeal of certificate-of-need (CON) legislation in Pennsylvania affected the market for coronary artery bypass graft (CABG) surgery in the state. Within a few years of the repeal of... View Details
Keywords: Martha Lagace
  • Web

Curriculum - Business & Environment

and be a model for future businesses. Raya Partners: Profitability and Purpose TXU (A): Powering the Largest Leveraged Buyout in History Key concepts: Corporate strategy This case is designed to support a lively discussion about the... View Details
  • July 2010 (Revised December 2011)
  • Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
Related
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

will correspond to the technical patterns of dependency in the system under development. Thus the hypothesis predicts that developers with few or no organizational linkages will design independent system components, while developers with... View Details
Keywords: Martha Lagace
  • Web

Social Enterprise - Faculty & Research

strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how different... View Details
  • Web

Research Computing Services - Faculty & Research

and matching Review of papers and assistance addressing reviewers' comments Identification and testing of new methods and approaches The expertise of RCS staff includes: Statistical analysis Predictive View Details
  • 01 Jun 2023
  • News

Curb Appeal

cuts that eviscerated core services such as street sweeping and litter-bin collection. The results were both predictable and unpleasant: a “visibly filthier” city, to use Tisch’s phrase, and an exploding rat problem. The funding and... View Details
Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government