Personal Brand - Publications - Faculty & Research

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

year. Bogle, with several heart attacks and a transplant to think about, maintained moderate personal habits. Kelleher, on the other hand, lived life over the top. He too was generous, but more often with his time and supportive comments... View Details

Keywords: by James Heskett; Air Transportation; Financial Services

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

with beautiful pictures, upbeat music, or dramatic lighting. Finally, emotion-focused ads do this by appealing to consumers' emotional attachment to the brand by personally connecting the product to how it... View Details

Keywords: by Michael Blanding; Advertising; Sports

Career Coach

Alejandro Maldonado

Alejandro (HBS '08) has spent most of his career in the areas of direct investing and strategy, with a recent focus on human capital leadership and development. He has had experience in investment banking at Credit Suisse First Boston and in strategy consulting at Bain... View Details

Keywords: Consulting; Education; Emerging Markets; Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Social Enterprise; Impact Investing; Financial Services (All)

27 Sep 2021
News

Sewn with Love

When Kikka Hanazawa (MBA 2002), CEO of VPL, a women’s underwear and athleisure company, heard stories of the shortages of personal protective equipment for front-line medical workers faced with the coronavirus crisis, the fashion-industry... View Details

11 Aug 2014
News

The First Five Years: Melissa Fensterstock (MBA 2012)

well as really understanding the lows, brings us closer together. "That being said, it is very difficult. There is little, if no, downtime for personal discussion or vacation. Business-related conversations dominate our morning and... View Details

28 May 2019
News

Action Plan: Border Crossing

Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their twice-yearly travels to... View Details

Keywords: Julia Hanna

10 Nov 2014
HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

or mission you have—and both creators found different answers to that. Acurio was maybe more pragmatic and found a way [that would] allow him through these separate brands to do his high-end restaurant but also appeal to different dining... View Details

Keywords: by Michael Blanding; Food & Beverage

01 Dec 2008
News

Alumni Books

support a coherent business strategy. The successful execution of this strategy has made KFC China the industry leader in growth, profitability, market share, and brand recognition in the world’s fastest-growing economy. Megacommunities:... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Food Services and Drinking Places; Hospitality; Transportation Equipment Manufacturing; Manufacturing

02 Oct 2015
News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details

Keywords: Walt Disney Studios

09 Jan 2020
Blog Post

Navigating Grey in the Ever-Evolving Tech Community

Leadership Development (ALD) discussion group for some of the most stimulating, vulnerable, and raw conversations I had while in business school. In a world in which your professional and personal lives are inextricably linked, the... View Details

01 Mar 2009
News

More Alumni Books

Growing Up with Harry: Stories of Character by Sherman Baldwin (MBA ’97) (iUniverse) How You( ) Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and... View Details

Keywords: Publishing Industries (except Internet); Information

Web

Social Media Guidelines for Faculty and Staff | About

team posting about a new program offering), generally, as members of the HBS community (e.g., using a LinkedIn profile for personal or career development), and in their personal capacities (e.g., to share... View Details

25 Jan 2011
First Look

First Look: Jan. 25

PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details

Keywords: Sean Silverthorne

10 Aug 2020
Blog Post

HBS Summer Fellows Focus on Racial Equity and Justice

summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s View Details

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

support one another, no matter where they are in their careers, has been remarkable. After graduating, I started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative... View Details

February 2022
Case

Paul Polman

By: Elizabeth A. Keenan, Youngme Moon and Susie Ma

Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving

Citation

Educators

Purchase

27 Nov 2012
News

The Beauty of the Network

not be in the position of launching Restorsea if I hadn’t gone to HBS.” On October 15, Restorsea launched at Bergdorf Goodman department stores, with the goal, Pao says, of moving from the “lab,” where the store’s newest brands are sold,... View Details

Keywords: cosmetics; salmon; Health and Personal Care Stores; Health and Personal Care Stores; Health and Personal Care Stores; Health and Personal Care Stores; Health and Personal Care Stores; Health and Personal Care Stores

Career Coach

Sarah Bua

Executive Leadership Program - China (SELP-China), Owner President Manager Program (OPM) and Leading Change through Organizational Renewal (LCOR) executive education offerings. She has worked extensively with early-, mid-career and seasoned executives to accelerate... View Details

Keywords: Consulting; Entrepreneurship; Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Government; Health Care; Clean Technology; Energy

06 Dec 2021
News

Turning Point: Makeover

spirit. I started a skincare brand called Tatcha to share my learning journey with others and also to create the company I had always wanted to work for. Brad Murray (MBA 2007) became my cofounder and we grew Tatcha over the next nine... View Details

Keywords: entrepreneurship; leadership; purpose; Asian American; beauty industry; Miscellaneous Manufacturing; Manufacturing

29 Jan 2025
Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative strategy and felt well-prepared for the challenge. The program helped me realize that while I loved... View Details

Publications