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- All HBS Web
(2,231)
- People (4)
- News (626)
- Research (1,308)
- Events (7)
- Multimedia (1)
- Faculty Publications (659)
- December 2004 (Revised May 2005)
- Case
Nestle: Sustainable Agriculture Initiative
Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the... View Details
Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Business and Community Relations; Corporate Strategy; Agribusiness; Supply Chain Management; Marketing Strategy; Value Creation; Food and Beverage Industry; Agriculture and Agribusiness Industry
Reinhardt, Forest L. "Nestle: Sustainable Agriculture Initiative." Harvard Business School Case 705-018, December 2004. (Revised May 2005.)
- June 2011 (Revised August 2011)
- Case
Colgate-Palmolive: Staying Ahead in Oral Care
By: Rebecca M. Henderson and Ryan Johnson
In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on... View Details
Keywords: Innovation Strategy; Brands and Branding; Product Positioning; Distribution Channels; Relationships; Competition; Competitive Advantage; Customization and Personalization; Health Industry
Henderson, Rebecca M., and Ryan Johnson. "Colgate-Palmolive: Staying Ahead in Oral Care." Harvard Business School Case 311-120, June 2011. (Revised August 2011.)
- 2017
- Chapter
Marketing Models for the Customer-Centric Firm
By: Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie
A customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they... View Details
Ascarza, Eva, Peter S. Fader, and Bruce G.S. Hardie. "Marketing Models for the Customer-Centric Firm." In Handbook of Marketing Decision Models. 2nd ed. Edited by Berend Wierenga and Ralf van der Lans, 297–330. International Series in Operations Research & Management Science. Springer, 2017.
- January 2001 (Revised January 2004)
- Case
Ninth House: e-Learning Software
By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim
Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be... View Details
Keywords: Internet and the Web; Service Operations; Organizational Structure; Groups and Teams; Corporate Strategy; Organizational Culture; Learning; Sales; Service Delivery; Entrepreneurship; Information Technology Industry; Service Industry; Education Industry; San Francisco
Edmondson, Amy C., Frances X. Frei, and Corey B. Hajim. "Ninth House: e-Learning Software." Harvard Business School Case 601-047, January 2001. (Revised January 2004.)
- 01 Aug 2023
- What Do You Think?
As Leaders, Why Do We Continue to Reward A, While Hoping for B?
so-called “operative level.” So, politicians are rewarded for campaigning on low-quality goals and avoiding the details. Then, as citizens, we complain about the quality of elected officials when the issues later get down to the operative... View Details
Keywords: by James Heskett
- February 2015 (Revised June 2016)
- Case
AltSchool: School Reimagined
By: John J-H Kim, Kyla Wilkes and Christine S. An
Max Ventilla and his team launches in 2013 AltSchool, a new network of tech-savvy independent K-8 "micro-schools." AltSchool is born out of Ventilla's frustration with the education options available for his young daughter. During his search, Ventilla comes to the... View Details
Keywords: Education Technology; School Models; Product Development; Entrepreneurship; Talent Development And Retention; Social Impact Investment; Information Technology; Business Model; Education; Business Startups; Customization and Personalization; Growth and Development Strategy; Education Industry; United States
Kim, John J-H, Kyla Wilkes, and Christine S. An. "AltSchool: School Reimagined." Harvard Business School Case 315-054, February 2015. (Revised June 2016.)
- November 2008 (Revised March 2011)
- Case
a-connect: In Search of Talent Partners (A)
By: Robert G. Eccles and Dilyana Karadzhova
a-connect was started in 2002 by three former McKinsey partners who wanted to develop an alternative business model consulting firm, which they have positioned as a high-end staffing company. The company has been very successful, growing to revenues of CHF 30 million... View Details
Keywords: Business Model; Decision Choices and Conditions; Initial Public Offering; Selection and Staffing; Growth and Development Strategy; Marketplace Matching; Expansion; Consulting Industry
Eccles, Robert G., and Dilyana Karadzhova. "a-connect: In Search of Talent Partners (A)." Harvard Business School Case 409-036, November 2008. (Revised March 2011.)
- May 2024 (Revised May 2024)
- Case
Market by Met Council: Revolutionizing Food Pantries in the Digital Age
By: Elisabeth Paulson and Michael W. Toffel
In fall 2023, the Food Program of Met Council—America’s largest Jewish charity dedicated to fighting poverty—completed the rollout of the newest version of its digital pantry platform to twelve food pantries in the Met Council food pantry network. The digital... View Details
Keywords: Customer Focus and Relationships; Digital Transformation; Nonprofit Organizations; Service Operations; Human Needs
Paulson, Elisabeth, and Michael W. Toffel. "Market by Met Council: Revolutionizing Food Pantries in the Digital Age." Harvard Business School Case 624-060, May 2024. (Revised May 2024.)
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
so closely aligned with the customer demographic that if you understood the customer, you would also understand the job. This coincidence is rare, however. All too frequently, marketers' focus on the customer causes them to target phantom... View Details
- Research Summary
Overview
The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
- 31 Aug 2020
- Blog Post
Five Important Steps before Taking the Entrepreneurial Leap
Nina Mullen and Hilary Quartner are both from the HBS MBA Class of 2017. Nina has deep strategy and consumer products experience, notably at Bain & Company and Harry’s (where she focused on launching Harry’s at Target). Most recently, Nina led launch and View Details
- 2025
- Working Paper
The Impact of Input Inaccuracy on Leveraging AI Tools: Evidence from Algorithmic Labor Scheduling
By: Caleb Kwon, Antonio Moreno and Ananth Raman
Problem Definition: Considerable academic and practitioner attention is placed on the value of ex-post interactions (i.e., overrides) in the human-AI interface. In contrast, relatively little attention has been paid to ex-ante human-AI interactions (e.g., the... View Details
Kwon, Caleb, Antonio Moreno, and Ananth Raman. "The Impact of Input Inaccuracy on Leveraging AI Tools: Evidence from Algorithmic Labor Scheduling." Working Paper, January 2025.
- March 2009
- Case
The Home Depot: Leadership in Crisis Management
By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
Examines the challenges The Home Depot faced in the aftermath of natural disasters such as Hurricanes Katrina, Rita, and Andrew. By providing 40,000 to 50,000 items sold by knowledgeable associates, The Home Depot became a destination place for customers in need of... View Details
Keywords: Disruption; Customer Focus and Relationships; Leadership; Crisis Management; Logistics; Natural Disasters; Retail Industry
Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "The Home Depot: Leadership in Crisis Management." Harvard Business School Case 309-055, March 2009.
- October 2010
- Article
Unleashing the Power of Marketing
By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry
Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
- November 2001 (Revised January 2002)
- Case
Monster.com: Success Beyond the Bubble
In 2001, Monster.com was an Internet site that, among other things, connected individuals seeking jobs with organizations wanting to hire. Its substitutes included help wanted classified advertising in newspapers. Monster was one of the few Internet companies that had... View Details
Keywords: Internet and the Web; Business Growth and Maturation; Service Operations; Service Delivery; Price Bubble; Growth and Development Strategy; Employment Industry
Hallowell, Roger H., and Cate Reavis. "Monster.com: Success Beyond the Bubble." Harvard Business School Case 802-024, November 2001. (Revised January 2002.)
- 11 Oct 2021
- Blog Post
Crafting a Nontraditional Path to Venture Capital and Private Equity with Morgan Sheil (MBA 2021)
years at HBS, allowed her to pick up experiences, skills, and knowledge that would help her carve a path from chemical engineering and supply chain to climate operations strategy at KKR Capstone and climate investment at KKR ESG. Sheil’s... View Details
- 09 Jan 2024
- In Practice
Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year
limitations of generative AI solutions, discerning optimal use cases, and establishing boundary conditions will be pivotal. Responsible AI and AI ethics. As integration of AI systems deepens into society, businesses, and education, an amplified View Details
- February 2000 (Revised October 2000)
- Case
Open Market, Inc.: The E-Commerce Wars
By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani
Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic... View Details
Keywords: Entrepreneurship; Technological Innovation; Management; Growth and Development Strategy; Marketing Channels; Product Marketing; Product Development; Competitive Strategy; Corporate Strategy; Information Technology Industry; Web Services Industry
Cash, James I., Jr., Janis Lee Gogan, Michael Haselkorn, and Mani Subramani. "Open Market, Inc.: The E-Commerce Wars." Harvard Business School Case 800-255, February 2000. (Revised October 2000.)
- May 1997
- Teaching Note
Product Development Process, Organization and Improvement, Instructor's Note
By: Marco Iansiti
Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details