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- All HBS Web
(2,149)
- People (6)
- News (541)
- Research (1,154)
- Events (7)
- Multimedia (6)
- Faculty Publications (393)
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- 01 Oct 1996
- News
Lasting Impressions
connect the short-term perspective with intermediate and long-range goals. Chris was a master in the classroom, and his Business Policy course was fantastic." Belkin clearly remembers the late marketing professor Steven Star asking him to... View Details
Keywords: Deborah E. Blagg
- 19 Mar 2015
- News
Walter Salmon Remembered
first became interested in marketing and retailing while in college, working part-time at Bloomingdale’s and then in a New York buying office for a large group of department stores. After earning an MBA (1954) and DBA (1960) at HBS, he... View Details
- 01 Apr 2000
- News
Getting the Message
attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor emeritus Alvin J. Silk is a View Details
Keywords: Susan Young
- 01 Dec 2006
- News
The Hard Way
market the grapes, Russo negotiated the transactions. At age 17, she left high school after failing to pass a requisite Grade 10 English exam and quickly parlayed her one marketable skill — typing sixty... View Details
- 01 Jun 2025
- News
Alumni and Faculty Books
environment, social, and governance (ESG). This culminated in the shocking evaporation of $30 billion in market cap after an advertising campaign starring political activist Dylan Mulvaney. Anheuser-Busch’s evolution and its subsequent... View Details
- 15 Feb 2022
- News
Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method
method at HBS, which dates back to the School’s opening in 1908. While there were no written cases then, Bower said local business leaders would come to Professor Art Shaw’s class and present oral cases. Students then had to go home,... View Details
Keywords: Margie Kelley
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
Growth," followed four tracks of inquiry: managing innovation, information technology and competitive strategy, transforming the enterprise, and entrepreneurship. "Ours is an era of organizational experimentation," observed Professor Gary Pisano , the conference's... View Details
- 01 Sep 2012
- News
Ideas in Action
older alumni. “We don’t have to wait 40 years to realize these were missed opportunities; simply asking people to anticipate their long-term rather than short-term regrets motivated them to feel less guilty about taking a vacation.” Finally, View Details
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing... View Details
- 01 Apr 1999
- News
Spirit at Work
also consults to clients with "knotty, interesting marketing problems." Her dream? "To open a complete coaching getaway, called Renewal Lodge, where people can find the best parts of themselves again." photo... View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 2017
- News
Supercharged
promise of better charging infrastructure, and evolving trends in foreign markets all indicate that EVs are approaching a global tipping point. But with political winds imperiling government incentives in the United States and China... View Details
- 01 Jun 2006
- News
A Capital Asset
people. When Cohen visited Nairobi to survey the damage, she found the embassy site a “tangled, chaotic mess,” with stairs that ended in midair and entire floors blown open to the elements. SaysCohen, “The bombings were horrific. The... View Details
- 01 Jun 2010
- News
Rethinking the MBA
determine their relevance in the future. Datar and Garvin recently talked about the way forward for business education. In the opening pages of your book, you write that the need for change is “urgent.” Why urgent? Garvin: First, we heard... View Details
- 01 Jun 2017
- News
Life in Lockdown
leads a team?” By 8:30 Thursday morning, Foalea is ready. Today, she will shepherd the Startup Lockdown team through 12 to 14 intense hours of brainstorming, market research, and prototype building to test the business idea she settled on... View Details
- 01 Sep 2009
- News
Read All About It!
When Business History Was Business News UTAH, 1859: East meets West and America opens for business. Henry Guttmann/Getty Images Newspapers, so the saying goes, write the first draft of history. In her new book, The Story of American... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
and in-kind services. In 2001, the School established a separate track for social enterprise ventures, and in 2009 the contest opened to first-year students with the understanding that it shouldn’t detract from coursework preparations.... View Details
- 01 Jun 2012
- News
Around the World
about students' "road trip" stories Plan B: The Brick Bank Issue Focus: The Global Manager They Call Him Mr. China Think Locally, Act Globally Bringing Global Back Home HBS celebrated the opening of its newest classroom in early March—in... View Details
- 13 Dec 2017
- News
Skydeck Live: What Really Motivates American Voters?
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Late last summer Diane Hessan (MBA 1977) got a call from the Hillary Clinton campaign. Hessan's an entrepreneur and executive. And she previously founded the View Details
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
- 22 Jan 2018
- News
The First Five Years: ‘30 Under 30’ Edition
named to the 2018 “30 Under 30?” Jeet Guram: “Via an email from Forbes, which I opened right away.” Meghana Dhar: “Friends started texting me and posting on my Facebook page the morning it was announced—it was a delightful surprise!” Shiv... View Details