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  • 10 Feb 2022
  • Research & Ideas

Why Are Prices So High Right Now—and Will They Ever Return to Normal?

70 large retailers using PriceStats, a firm Cavallo co-founded in 2010. In all, researchers examined nearly 2 million products sold online and in brick-and-mortar stores in seven countries, including more... View Details
Keywords: by Rachel Layne
  • 25 Jun 2024
  • Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

(worldwide), but service industries like food and retail in this part of the world are great examples, and they occupy very large proportions of the labor force. The findings here apply to a lot of workers,” Tamayo says. Rather than hire... View Details
Keywords: by Kara Baskin; Food & Beverage
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

of experimentation. Taking all these factors into account, a startup can create dozens of ads within just a few days, and learn quickly and cheaply what is most effective to attract suppliers. Uber, for instance, made extensive use of View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Retail; Retail
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

http://cb.hbsp.harvard.edu/cb/product/110024-PDF-ENG Zappos.com 2009: Clothing, Customer Service and Company Culture Frances X. Frei, Robin J. Ely, and Laura WinigHarvard Business School Case 610-015 On July 17, 2009, Zappos.com, a privately held View Details
Keywords: Martha Lagace
  • 15 Aug 2023
  • HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

avatars interact with other avatars in virtual spaces. The early years of gaming The metaverse has its non-fiction roots in early massively multiplayer online role-playing games (MMORPGs) that took off in the late 1990s, including Ultima... View Details
Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology
  • Web

2023 Reunion Presentations - Alumni

Recording Leveraging HBS Online for Social Impact in the Education Sector Senior Lecturer Monique Burns Thompson (MBA 1993) + More Info – Less Info HBS and the Harvard Graduate School of Education have partnered to develop a multi-course... View Details
  • Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
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  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

Obscurity: An Individual-Level Examination of 'Long Tail' Consumption Author:Anita Elberse Abstract The idea that online channels facilitate the distribution of a vast assortment of products is undisputed, but what consequence the... View Details
Keywords: Martha Lagace
  • 01 Dec 2023
  • News

Rounding the Bend

textiles from retailers and municipalities across Europe. The company operates facilities in Germany, where garments are sorted with a combination of automation and manual tech, so that the useful life of each piece can be extended. About... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

retail trading areas. We hypothesize two effects, cannibalization and complementarity, and conjecture that the magnitude of these effects may change over time and may differ between the catalog and online... View Details
Keywords: Martha Lagace
  • 05 May 2022
  • Research & Ideas

Why Companies Raise Their Prices: Because They Can

says. Rising prices don’t stop consumers To test consumers’ willingness to keep buying higher-priced everyday goods, the researchers examined Kilts Nielsen scanner and consumer panel data for about 14.4 million retail products in 133... View Details
Keywords: by Rachel Layne
  • 14 Jan 2014
  • First Look

First Look: January 14

physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); and codifying best-in-class capabilities (such as View Details
Keywords: Sean Silverthorne
  • 01 Jun 2023
  • News

Pet Project

plateau online with rising costs due to iOS 14 privacy limiting tracking, so retail will open the door to a huge new pool of captive customers. Maev can offer different SKUs for retail, even if it’s just a... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers
  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

typing a dollar amount into an online form. Surprisingly, the average willingness-to-pay amount was slightly lower in cases where they had viewed the price first. This indicates that if retailers want to... View Details
Keywords: by Carmen Nobel; Retail
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details
Keywords: by Sean Silverthorne
  • 10 Mar 2015
  • First Look

First Look: March 10

introduces methods for increasing the efficiency of retail store liquidation, which we define as the time-constrained divestment of retail outlets through an in-store sale of inventory. The View Details
Keywords: Carmen Nobel
  • March 2018
  • Teaching Note

Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)

By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to... View Details
Keywords: Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
Related
  • 06 Dec 2016
  • First Look

December 6, 2016

products offered to customers—has recently been used as a competitive advantage for both brick-and-mortar and online retailers. Fast-fashion retailers have differentiated themselves by rotating their... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2018
  • Research & Ideas

Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?

last place. Short of stopping customers and asking them why they switched, it’s difficult to know exactly why they did so, or whether they were better off for their jockeying. To answer those questions, Buell set up an online experiment... View Details
Keywords: by Michael Blanding; Retail; Retail
  • Web

Advisory Board - Entrepreneurship

opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty View Details