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      • Faculty Publications  (693)

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      • December 2011 (Revised April 2013)
      • Case

      Akamai's Edge (A)

      By: Eric Van den Steen
      In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive entry in its market, whether and how to pursue the explosive growth in online video, and whether to stay with its... View Details
      Keywords: Competitive Advantage; Market Entry and Exit; Business Model; Competitive Strategy; Values and Beliefs; Business Strategy; Internet
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      Van den Steen, Eric. "Akamai's Edge (A)." Harvard Business School Case 712-455, December 2011. (Revised April 2013.)
      • December 2011 (Revised April 2013)
      • Supplement

      Akamai's Edge (B)

      By: Eric Van den Steen
      In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive market entry, whether and how to pursue the explosive growth in online video, and whether to stay with Akamai's... View Details
      Keywords: Market Entry and Exit; Competitive Advantage
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      Van den Steen, Eric. "Akamai's Edge (B)." Harvard Business School Supplement 712-456, December 2011. (Revised April 2013.)
      • 2011
      • Working Paper

      Management Practices Across Firms and Countries

      By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
      For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing, American, Japanese, and German firms are the best... View Details
      Keywords: Management Practices and Processes; Business Ventures; Public Sector; Private Sector; Country; Performance; Motivation and Incentives
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      Bloom, Nicholas, Christos Genakos, Raffaella Sadun, and John Van Reenen. "Management Practices Across Firms and Countries." Harvard Business School Working Paper, No. 12-052, December 2011.
      • November 2011 (Revised February 2012)
      • Supplement

      Foxconn Technology Group (B)

      By: Robert G. Eccles, George Serafeim and Beiting Cheng
      The (B) case presents Foxconn’s plan to replace manual labor with robots and move some of its employees to more interesting and sophisticated jobs. View Details
      Keywords: Multinational; Labor Market; Electronic Manufacturing Services; Health & Wellness; Robots; Automation; Social Responsibility; Employee Relationship Management; Safety; Corporate Social Responsibility and Impact; Technology Industry; China
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      Eccles, Robert G., George Serafeim, and Beiting Cheng. "Foxconn Technology Group (B)." Harvard Business School Supplement 112-058, November 2011. (Revised February 2012.)
      • November 2011 (Revised May 2012)
      • Case

      SecondMarket—Providing Liquidity for Shareholders of Privately Held iContact

      By: William A. Sahlman, Ramana Nanda and James McQuade
      In 2011, SecondMarket was an online platform that facilitated secondary transactions of illiquid assets, including private company stock. This case explores reasons for the decline in small-cap IPOs in the United States from the 1990s to the 2000s and how the emergence... View Details
      Keywords: Business and Shareholder Relations
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      Sahlman, William A., Ramana Nanda, and James McQuade. "SecondMarket—Providing Liquidity for Shareholders of Privately Held iContact." Harvard Business School Case 812-072, November 2011. (Revised May 2012.)
      • October 2011
      • Supplement

      Online Marketing at Big Skinny — slide supplement

      By: Benjamin Edelman and Scott Duke Kominers
      Slide Supplement for 911-034 View Details
      Keywords: Consumer Products Industry
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      Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny — slide supplement." Harvard Business School PowerPoint Supplement 912-006, October 2011.
      • 2011
      • Working Paper

      Spatial Determinants of Entrepreneurship in India

      By: Ejaz Ghani, William R. Kerr and Stephen O'Connell
      We analyze the spatial determinants of entrepreneurship in India in the manufacturing and services sectors. Among general district traits, quality of physical infrastructure and workforce education are the strongest predictors of entry, with labor laws and household... View Details
      Keywords: Education; Entrepreneurship; Industry Structures; Infrastructure; Manufacturing Industry; Service Industry; India
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      Ghani, Ejaz, William R. Kerr, and Stephen O'Connell. "Spatial Determinants of Entrepreneurship in India." Harvard Business School Working Paper, No. 12-027, October 2011.
      • September 2011 (Revised March 2014)
      • Case

      Brightcove, Inc. in 2007

      By: Andrei Hagiu and David B. Yoffie
      Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing... View Details
      Keywords: Competition; Entrepreneurship; Investment; Diversification; Digital Platforms; Business Strategy; Internet and the Web; Business Model; Distribution; Media and Broadcasting Industry; Motion Pictures and Video Industry
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      Hagiu, Andrei, and David B. Yoffie. "Brightcove, Inc. in 2007." Harvard Business School Case 712-424, September 2011. (Revised March 2014.)
      • September 2011
      • Module Note

      Orientation to Leadership Intelligence Days, 2011

      By: Joshua D. Margolis and Anthony J. Mayo
      Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
      Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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      Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
      • September 2011
      • Article

      The Labor Illusion: How Operational Transparency Increases Perceived Value

      By: Ryan W. Buell and Michael I. Norton
      A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details
      Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry
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      Buell, Ryan W., and Michael I. Norton. "The Labor Illusion: How Operational Transparency Increases Perceived Value." Management Science 57, no. 9 (September 2011): 1564–1579.
      • August 2011 (Revised April 2013)
      • Case

      Language and Globalization: 'Englishnization' at Rakuten (A)

      By: Tsedal Neeley
      Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details
      Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Retail Industry; Japan
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      Neeley, Tsedal. "Language and Globalization: 'Englishnization' at Rakuten (A)." Harvard Business School Case 412-002, August 2011. (Revised April 2013.)
      • July 2011 (Revised June 2013)
      • Case

      Foxconn Technology Group (A)

      By: Robert G. Eccles, George Serafeim and Beiting Cheng
      In 2010, Foxconn Technology Group, the largest and fastest growing multinational company in the Electronic Manufacturing Services (EMS) industry, came under public scrutiny after a string of employee suicides reached the international press. Although the company was... View Details
      Keywords: Multinational; Labor Market; Electronic Manufacturing Services; Health & Wellness; Robots; Automation; Social Responsibility; Employee Relationship Management; Leadership; Stocks; Social Issues; Corporate Social Responsibility and Impact; Capital Markets; Supply Chain Management; Safety; Environmental Accounting; Human Capital; Human Resources; Electronics Industry; Manufacturing Industry; China
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      Eccles, Robert G., George Serafeim, and Beiting Cheng. "Foxconn Technology Group (A)." Harvard Business School Case 112-002, July 2011. (Revised June 2013.)
      • June 2011 (Revised June 2012)
      • Case

      Sephora Direct: Investing in Social Media, Video, and Mobile

      By: Elie Ofek and Alison Berkley Wagonfeld
      Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
      Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting
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      Ofek, Elie, and Alison Berkley Wagonfeld. "Sephora Direct: Investing in Social Media, Video, and Mobile." Harvard Business School Case 511-137, June 2011. (Revised June 2012.)
      • June 2011
      • Teaching Note

      PatientsLikeMe: An Online Community of Patients (TN)

      By: Sunil Gupta and Jason Riis
      Teaching Note for 511093. View Details
      Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry
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      Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients (TN)." Harvard Business School Teaching Note 511-138, June 2011.
      • June 2011 (Revised March 2013)
      • Case

      Wal-Mart Update, 2011

      By: David B. Yoffie and Renee Kim
      In 2011, Wal-Mart was the world's largest company with $420 billion in sales and operations in 14 countries. Yet it found itself searching for the right growth strategy moving forward. U.S. same-store sales had declined for eight consecutive quarters and Wal-Mart was... View Details
      Keywords: Corporate Strategy; Business Growth and Maturation; Growth and Development Strategy; Competitive Strategy; Global Range; Business Strategy; Retail Industry
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      Yoffie, David B., and Renee Kim. "Wal-Mart Update, 2011." Harvard Business School Case 711-546, June 2011. (Revised March 2013.)
      • Jun 2011
      • Conference Presentation

      Viral Videos: The Dynamics of Online Video Advertising Campaigns

      By: Anita Elberse
      Keywords: Internet and the Web; Advertising
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      Elberse, Anita. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." Paper presented at the INFORMS Marketing Science Conference, Houston, TX, June 2011.
      • May 2011
      • Conference Presentation

      Viral Videos: The Dynamics of Online Video Advertising Campaigns

      By: Anita Elberse
      Keywords: Internet and the Web; Advertising
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      Elberse, Anita. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." Paper presented at the Media, Technology and Society Seminar Series, Northwestern University, Evanston, IL, May 2011.
      • May 2011 - 2011
      • Conference Presentation

      Viral Videos: The Dynamics of Online Video Advertising Campaigns

      By: Anita Elberse
      Keywords: Internet and the Web; Advertising
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      Elberse, Anita. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." Duke University, Fuqua School of Business, Durham, NC, May 2011.
      • May–June 2011
      • Article

      The Uninvited Brand

      By: Susan Fournier and Jill Avery
      Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
      Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
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      Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
      • April 2011
      • Case

      Designs by Kate: The Power of Direct Sales

      By: John A. Deighton and Sarah Abbott
      The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details
      Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry
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      Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
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