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  • All HBS Web  (1,969)
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  • All HBS Web  (1,969)
    • People  (3)
    • News  (387)
    • Research  (1,183)
    • Events  (18)
    • Multimedia  (6)
  • Faculty Publications  (461)
← Page 23 of 1,969 Results →

    Bharat N. Anand

    Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.

    Professor Anand is an expert in digital strategy, media and... View Details

    Keywords: broadcasting; entertainment; information; media; motion pictures; music; publishing industry; sports; television

      Ayelet Israeli

      Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details
      Keywords: retailing; e-commerce industry; internet; automotive
      • December 2008
      • Article

      Behavioral Frontiers in Choice Modeling

      We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice... View Details
      Keywords: Mathematical Methods; Integration; Goals and Objectives; Decision Choices and Conditions; Problems and Challenges; Business Processes; Customers; Behavior; Economics
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      Adamowicz, Wiktor, David Bunch, Trudy Ann Cameron, Benedict G.C. Dellaert, Michael Hanneman, Michael Keane, Jordan Louviere, Robert Meyer, Thomas J. Steenburgh, and Joffre Swait. "Behavioral Frontiers in Choice Modeling." Marketing Letters 19, nos. 3/4 (December 2008): 215–219.
      • December 2017 (Revised March 2019)
      • Case

      Armarium: Luxury Fashion Brands for Rent

      By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
      Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
      Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
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      Avery, Jill, David Fubini, Natasha Dossa, and Devon Stewart. "Armarium: Luxury Fashion Brands for Rent." Harvard Business School Case 518-047, December 2017. (Revised March 2019.)
      • 18 Jun 2018
      • Research & Ideas

      Warning: Scary Warning Labels Work!

      Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can be forced to include View Details
      Keywords: by Dina Gerdeman; Advertising; Public Relations
      • October 1998
      • Case

      Excite, Inc.--1998

      By: Stephen P. Bradley and Kelley Porter
      Reviews recent trends and the evolution of the emerging portal industry, highlighting the competitive position of the industry's major participants. The business model of Excite, Inc., and its major competitors are presented. In addition, the case looks at the new... View Details
      Keywords: Competitive Strategy; Business Model; Emerging Markets; Transformation; Market Entry and Exit; Industry Structures; Web Services Industry
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      Bradley, Stephen P., and Kelley Porter. "Excite, Inc.--1998." Harvard Business School Case 799-044, October 1998.
      • 15 Apr 2025
      • HBS Seminar

      Hal Hershfield, University of California, Los Angeles

      • 17 Mar 2021
      • Research & Ideas

      Beyond Pajamas: Sizing Up the Pandemic Shopper

      significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing View Details
      Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
      • April 2012 (Revised February 2017)
      • Case

      Dovernet

      By: Robert Simons and Natalie Kindred
      This case illustrates the implications of using stringent performance measurement systems to create performance pressure, motivate employee achievement, and sharpen a firm's competitiveness. It opens by describing the downsides of the ruthlessly competitive culture at... View Details
      Keywords: Motivation and Incentives; Information Technology; Competitive Advantage; Decision Choices and Conditions; Organizational Culture; Performance Evaluation; Compensation and Benefits; Web Services Industry; Information Technology Industry; Vancouver
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      Simons, Robert, and Natalie Kindred. "Dovernet." Harvard Business School Case 112-061, April 2012. (Revised February 2017.)
      • 26 Nov 2001
      • Op-Ed

      Why Corporate Budgeting Needs To Be Fixed

      Corporate budgeting is a joke, and everyone knows it. It consumes a huge amount of executives' time, forcing them into endless rounds of dull meetings and tense negotiations. It encourages managers to lie and cheat, lowballing targets and... View Details
      Keywords: by Michael C. Jensen
      • 10 Oct 2011
      • Research & Ideas

      Retailing Revolution: Category Killers on the Brink

      2011. In the early 2000s, e-commerce was seen as a threat to entire store formats such as grocery, music, and toy stores. But as consumer behavior evolved over the last decade and as supply chains improved, it became apparent that the... View Details
      Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
      • Article

      Soul and Machine (Learning)

      By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
      Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to... View Details
      Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing; Applications and Software
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      Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Marketing Letters 31, no. 4 (December 2020): 393–404.
      • 25 May 2020
      • Research & Ideas

      Has Occupational Licensing Outlived Its Usefulness?

      service provider has a license, their hiring decision is still more driven by price and online reviews than the quality assurance that comes with licensing. New research shows that tougher licensing... View Details
      Keywords: by Martha Lagace; Service

        Sunil Gupta

        Co-Chair, Driving Digital Strategy

        Sunil Gupta is the Edward W. Carter Professor of Business Administration and  co-chair of the executive program on Driving... View Details

        Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
        • August 2024 (Revised December 2024)
        • Case

        Influencer-Led Brand Building: Hairitage and the McKnights

        By: William R. Kerr, Daniel O'Connor and James Palano
        Longtime hairstyle influencer Mindy McKnight had been building her “Cute Girls Hairstyles” audience across numerous online platforms for nearly two decades. Brand incubator Maesa took an innovative approach to producing successful brands: identifying white space in the... View Details
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        Kerr, William R., Daniel O'Connor, and James Palano. "Influencer-Led Brand Building: Hairitage and the McKnights." Harvard Business School Case 825-066, August 2024. (Revised December 2024.)
        • July 2021
        • Article

        Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market

        By: Hui Li and Feng Zhu
        Platform competition is shaped by the likelihood of multi-homing (i.e., complementors or consumers adopt more than one platform). To take advantage of multi-homing, platform firms often attempt to motivate their rivals’ high-performing complementors to adopt their own... View Details
        Keywords: Platform Competition; Multi-homing; Information Transparency; Daily Deals; Groupon; LivingSocial; Digital Platforms; Information; Competition
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        Li, Hui, and Feng Zhu. "Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market." Management Science 67, no. 7 (July 2021): 4384–4407.
        • 2017
        • Working Paper

        Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity

        By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
        Can new data sources from online platforms help to measure local economic activity? Government datasets from agencies such as the U.S. Census Bureau provide the standard measures of economic activity at the local level. However, these statistics typically appear only... View Details
        Keywords: Economy; Analytics and Data Science; Local Range; Social and Collaborative Networks
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        Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity." Harvard Business School Working Paper, No. 18-022, September 2017. (Revised October 2017.)
        • 15 Apr 2002
        • Research & Ideas

        In the Virtual Dressing Room Returns Are A Real Problem

        decision-making process—color, feel, and fit—are difficult, if not impossible, to communicate "virtually." Moreover, unlike books, music, and consumer electronics, the difficulty in describing the product cannot be offset easily... View Details
        Keywords: by Jan Hammond & Kristin Kohler; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
        • 10 Apr 2018
        • First Look

        First Look at New Research, April 10, 2018

        Spring 2018 MIT Sloan Management Review The Store Is Dead—Long Live the Store By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—In this article, we pursue two interconnected themes: the expansion of online-first retailers... View Details
        Keywords: Sean Silverthorne
        • Research Summary

        Overview

        By: Chiara Farronato
        Based on a broad interest in the economics of innovation and the Internet, Professor Farronato concentrates her research on the evolution of e-commerce and peer-to-peer online platforms, including platform adoption, economies of scale, and drivers of heterogeneous... View Details
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