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  • Web

Founders & Investors - Entrepreneurship

Aracruz Celulose MBA 1948 Georg Ludviksson Meniga MBA 2008 Andrew K. Ludwick SynOptics Communications MBA 1969 Dan W. Lufkin Donaldson, Lufkin, Jenrette MBA 1957 Phong Ly iSeeCars.com MBA 2000 Greg Mackin ParcelHome MBA 2007 Narendra... View Details
  • December 2017 (Revised March 2019)
  • Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
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  • Web

Technology & Innovation - Faculty & Research

Technology & Innovation Technology & Innovation December 2014 Article The Distinct Effects of Information Technology and Communication Technology on Firm Organization By: Nicholas Bloom, Luis Garicano, Raffaella Sadun and John Van Reenen... View Details
  • Web

Loan Reduction - Entrepreneurship

reserve the right to restructure or discontinue the Program as necessary. ELIGIBILITY You may be eligible for one-time loan reduction based on your application if you: Are a second-year MBA student graduating in May 2025, and you are in good academic and View Details
  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

widespread discrimination on Airbnb, leading Airbnb to take steps to mitigate bias and prompting broader discussion across other companies. “Many businesses were unaware of the implications of their decisions,” says Luca, whose research on race in the View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • 01 Dec 2023
  • News

Thinking Ahead

in our memory in a way that numbers, which are more abstract, do not. As a behavioral economist with a focus on how information is communicated via natural language and how ideas become contagious, Assistant Professor Thomas Graeber has... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

agglomerating (e.g., universities, government). Download the paper: http://www.hbs.edu/research/pdf/09-003.pdf Communication (and Coordination?) in a Modern, Complex Organization Authors:Adam M. Kleinbaum, Toby E. Stuart, and Michael L.... View Details
Keywords: Martha Lagace
  • 01 Mar 2024
  • News

Game On

Here at the Pickleball Club, founder and CEO Brian McCarthy (MBA 1972) is making a big bet that his model—a private club, with high-end amenities and a community organized around the sport—will have what it takes to stay in the game for... View Details
Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • Web

Skydeck - Alumni

names to make a long-promised future a reality. Reddit’s Rise COO Jen Wong (MBA 2004) on how she grew revenues without compromising community Surviving the Iditarod Adventurer Sunny Stroeer (MBA 2011) is always hunting for her limit.... View Details
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

that has lost its traction, especially among younger consumers,” says Vettese, who surveyed consumers and interviewed Hughes for the research project. “Now, people want to go online and get an at-your-fingertips experience. They want to... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

will lead to an integrated life. In 2008, as the financial crash worsened, Sally Krawcheck was fired at Citibank for urging the firm to repay customers for defective investments. She stuck to her values and now leads her own online... View Details
Keywords: by Lane Lambert
  • May 28, 2019
  • Other Article

How Russia Found a Disinformation Haven in America

By: Rawi Abdelal and Galit Goldstein
The Mueller Report established that “the Russians” undertook information operations campaigns to meddle in the 2016 U.S. presidential election. Though this has been clear for a long time, Americans continue to discuss Russian information operations in the wrong way.... View Details
Keywords: Elections; Donald Trump; Political Elections; National Security; Information Technology; Governing Rules, Regulations, and Reforms; Social Media; Russia; United States
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  • 19 May 2015
  • First Look

First Look: May 19

http://www.amazon.com/Land-Bargains-Chinese-Capitalism-Politics/dp/1107539870/ May 2015 Journal of Economic Perspectives Bitcoin: Economics, Technology, and Governance By: Böhme, Rainer, Nicolas Christin, Benjamin Edelman, and Tyler Moore Abstract—Bitcoin is an View Details
Keywords: Sean Silverthorne
  • 01 Sep 2023
  • News

Solving for Z

With nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his perch as global head of human... View Details
Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government
  • 2012
  • Working Paper

What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

By: Robert Gibbons and Rebecca Henderson
Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details
Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Identity; Performance Consistency; Social and Collaborative Networks; Societal Protocols; Social Media
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  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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  • October 2015
  • Case

BandPage (A)

By: Karim R. Lakhani, Colin Maclay and Greta Friar
BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details
Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry
Related
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

  Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising... View Details
Keywords: Martha Lagace
  • 20 May 2014
  • First Look

First Look: May 20

driven by patents filed by distant collaborators rather than non-collaborative patents or patents by non-distant collaborators, suggesting low cost long-distance digital communication as a potential mechanism. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

To ease congested lines at airports, for example, TSA workers answer questions online about items that can or can’t be carried aboard planes—a bit of helpful pre-planning communication many flyers... View Details
Keywords: by Dina Gerdeman; Advertising; Technology