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  • December 2017 (Revised March 2019)
  • Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
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  • Web

Topics - HBS Working Knowledge

Newspapers (6) Non-Governmental Organizations (10) Non-Renewable Energy (2) Nonprofit Organizations (55) Nonverbal Communication (2) Online Advertising (16) Online Technology... View Details
  • 01 Dec 2023
  • News

Thinking Ahead

in our memory in a way that numbers, which are more abstract, do not. As a behavioral economist with a focus on how information is communicated via natural language and how ideas become contagious, Assistant Professor Thomas Graeber has... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 01 Mar 2024
  • News

Game On

Here at the Pickleball Club, founder and CEO Brian McCarthy (MBA 1972) is making a big bet that his model—a private club, with high-end amenities and a community organized around the sport—will have what it takes to stay in the game for... View Details
Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

that has lost its traction, especially among younger consumers,” says Vettese, who surveyed consumers and interviewed Hughes for the research project. “Now, people want to go online and get an at-your-fingertips experience. They want to... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • Web

Skydeck - Alumni

better prepare for the future fan Keeping the Beat Artist and activist Madame Gandhi (MBA 2015) on writing music in quarantine and migrating musical events online Effective Communication in the Age of Zoom... View Details
  • May 28, 2019
  • Other Article

How Russia Found a Disinformation Haven in America

By: Rawi Abdelal and Galit Goldstein
The Mueller Report established that “the Russians” undertook information operations campaigns to meddle in the 2016 U.S. presidential election. Though this has been clear for a long time, Americans continue to discuss Russian information operations in the wrong way.... View Details
Keywords: Elections; Donald Trump; Political Elections; National Security; Information Technology; Governing Rules, Regulations, and Reforms; Social Media; Russia; United States
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  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

agglomerating (e.g., universities, government). Download the paper: http://www.hbs.edu/research/pdf/09-003.pdf Communication (and Coordination?) in a Modern, Complex Organization Authors:Adam M. Kleinbaum, Toby E. Stuart, and Michael L.... View Details
Keywords: Martha Lagace
  • 19 May 2015
  • First Look

First Look: May 19

http://www.amazon.com/Land-Bargains-Chinese-Capitalism-Politics/dp/1107539870/ May 2015 Journal of Economic Perspectives Bitcoin: Economics, Technology, and Governance By: Böhme, Rainer, Nicolas Christin, Benjamin Edelman, and Tyler Moore Abstract—Bitcoin is an View Details
Keywords: Sean Silverthorne
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

will lead to an integrated life. In 2008, as the financial crash worsened, Sally Krawcheck was fired at Citibank for urging the firm to repay customers for defective investments. She stuck to her values and now leads her own online... View Details
Keywords: by Lane Lambert
  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

widespread discrimination on Airbnb, leading Airbnb to take steps to mitigate bias and prompting broader discussion across other companies. “Many businesses were unaware of the implications of their decisions,” says Luca, whose research on race in the View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • 23 Jun 2022
  • Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

on screen. Harvard Business School’s Amit Goldenberg worked with seven other researchers, including Airbnb executives, to evaluate online strategies for mitigating loneliness. Goldenberg’s findings offer insights for managers and... View Details
Keywords: by Michael Blanding
  • Web

Loan Reduction - Entrepreneurship

reserve the right to restructure or discontinue the Program as necessary. ELIGIBILITY You may be eligible for one-time loan reduction based on your application if you: Are a second-year MBA student graduating in May 2025, and you are in good academic and View Details
  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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  • Program

OPM Renew

interactive case study discussions that unfold in real time Recharge and bring new leadership insights and ideas back to your enterprise Reunite with OPM classmates and faculty and make new business connections Tap into the myriad resources and networks of the OPM... View Details
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

  Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising... View Details
Keywords: Martha Lagace
  • October 2015
  • Case

BandPage (A)

By: Karim R. Lakhani, Colin Maclay and Greta Friar
BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details
Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry
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  • 20 May 2014
  • First Look

First Look: May 20

driven by patents filed by distant collaborators rather than non-collaborative patents or patents by non-distant collaborators, suggesting low cost long-distance digital communication as a potential mechanism. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2018
  • Research & Ideas

Why Managers Should Reveal Their Failures

strategies for tamping it down. In one online study, participants were asked to read a biography by a fictitious peer who had achieved professional success, for example by landing a prestigious, lucrative job. People who read only about... View Details
Keywords: by Dina Gerdeman
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

To ease congested lines at airports, for example, TSA workers answer questions online about items that can or can’t be carried aboard planes—a bit of helpful pre-planning communication many flyers... View Details
Keywords: by Dina Gerdeman; Advertising; Technology