Publications

December 2016
Case

thredUP: Think Secondhand First

By: Thomas Eisenmann, Allison Ciechanover and Jeff Huizinga

In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year-old startup, which had raised over $130 million in venture... View Details

Keywords: Scaling Start-ups; International Expansion; Online Consignment; Apparel; Internet and the Web; Expansion; Entrepreneurship; Global Strategy; Business Startups; E-commerce; Apparel and Accessories Industry; Retail Industry; San Francisco

01 Dec 1998
News

Managing the Business of Life

interview, we catch up with the group for another update. Not surprisingly, much has changed over the past decade in their households and in their careers. In the profiles that follow, our protagonists once again candidly discuss how they are managing the View Details

September 2014
Case

Google Inc. in 2014 (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. View Details

Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Information Technology Industry; Advertising Industry

11 Aug 2014
HBS Case

The Business of Behavioral Economics

choices, those efforts should be enough to change your behavior. If you know the consequences but still get fat, you must want to be overweight. “Losing $100 is more painful than gaining $100 is pleasurable” Of course not, say Leslie John and Michael Norton, professors... View Details

Keywords: by Michael Blanding; Food & Beverage; Health

01 Oct 2001
News

Barbara Bry: Business is Blooming

Photo courtesy of Barbara Bry The words connection and communication define Barbara Bry's career, from her student days to her current position as vice president for business development at Proflowers.com, the largest... View Details

Keywords: Thomas Frick; Arts, Entertainment

01 Jun 2020
News

Homeschooled

John Jong-Hyun Kim (MBA 1993) saw the School pivot its entire MBA and doctoral curriculum to an online model in just ten days—a move informed by years of experience developing HBS Online, the Harvard View Details

Keywords: Jennifer Gillespie; online learning; Educational Services

Web

Frequently Asked Questions - Crossover Into Business

Frequently Asked Questions Frequently Asked Questions I am a professional athlete. How do I enroll? Please complete the short online application form. Admission decisions are made jointly by Harvard Business... View Details

10 Mar 2017
News

The Business of Lego Batman

weekends in a row. He spoke with associate editor Julia Hanna about everything from his approach to a film’s business plan, to the challenges of managing internal growth on his teams—and how the Lego Movie is like The Avengers. READ MORE... View Details

Keywords: LEGO; Lego

30 Oct 2013
HBS Seminar

Ryan McDevitt, Fuqua School of Business at Duke University

17 Jun 2016
News

E-tailers won't be able to push brick-and-mortar businesses towards irrelevance

01 Mar 2012
News

She’s Got Your Back

want things to be done right, but we don’t want to invest a lot of thought and process in finding a solution.” Online reviews are nothing new, of course. But Angie’s List was early to the game and operates under an almost unthinkable... View Details

Keywords: Julia Hanna; online reviews; News, Library, Internet, and Other Services; Information; Real Estate

26 Feb 2014
News

The First Five Years: Morgan Hermand-Waiche (MBA 2010)

share by offering designer-crafted lingerie at an incredible price with the convenience of online shopping." What have been the best and most challenging parts of starting and running Adore Me? "The best part has been the phenomenal... View Details

Keywords: online shopping; fashion; Apparel Manufacturing; Manufacturing; Clothing and Clothing Accessories Stores; Retail Trade

February 2015 (Revised April 2016)
Supplement

Quincy Apparel (B)

By: Thomas R. Eisenmann and Lisa C. Mazzanti

The (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations for failure focus on Quincy's ambitious value proposition and resulting operational challenges; cofounder conflict;... View Details

Keywords: Retail; Online Retail; Women's Apparel; Internet and the Web; Entrepreneurship; Failure; Business Startups; E-commerce; Apparel and Accessories Industry; Retail Industry

18 Feb 2017
News

We are in a deglobalization period: Business historian Geoffrey G. Jones

February 2015 (Revised March 2022)
Case

Quincy Apparel (A)

By: Thomas R. Eisenmann and Lisa Mazzanti

Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup... View Details

Keywords: Retail; Failure; Online Retail; Women's Apparel; Business Startups; Business Plan; Business Model; Entrepreneurship; Production; E-commerce; Retail Industry; Technology Industry; Fashion Industry; New York (city, NY)