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  • December 2022 (Revised January 2023)
  • Case

Cann: High Hopes for Cannabis Infused Beverages

By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Food and Beverage Industry; United States; Canada; North America
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  • 22 Sep 2015
  • News

Getting New Ideas off the Ground

if we would help him put a computer in the home of every employee worldwide. “We did that with Ford, and then the next day in the front page of the New York Times announced a similar deal with Delta Airlines... View Details
  • October 2011 (Revised September 2014)
  • Case

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire
The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details
Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)
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  • 01 Jun 1998
  • News

Wanted: Leaders for the New Millennium

Old, Something New Traditionally HBS has met prospective students at networking events such as open houses hosted in various locations by HBS alumni clubs as well as on campus by MBA Admissions. The current strategy builds on this... View Details
Keywords: Cindy Olnick
  • 01 Mar 2015
  • News

New Idea: State of the Art

suggestion, it was an action plan. Less than a year earlier, he’d been invited to join the board of Manhattan’s Cooper Hewitt, Smithsonian Design Museum, which was in the midst of a three-year, $79 million transformation. A New View Details
Keywords: Francis Storrs; Adobe; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Computer Systems Design and Related Services; Professional Services
  • 01 Oct 2001
  • News

New Economy Notables: Thomas S. Volpe

But his longtime fascination with both the stock market and inventors came to the fore when he entered the New York investment world. After setting up a science and technology investment banking group at... View Details
Keywords: Young, Susan; Finance
  • 01 Mar 2014
  • News

Everything Old Is a New Opportunity

series of summit-style events that bring like-minded technology and design innovators together with experts in the field of aging. The next step will be scaling the enterprise through local chapters in cities around the world and raising... View Details
Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services
  • 15 Nov 2020
  • News

Podcasts Engage New Audiences with HBS

faculty, highlights new and noteworthy cases, and provides actionable takeaways for business leaders, all in about 25 minutes. Listeners might be CEOs tuning in during their commute or prospective students streaming it during a workout.... View Details
  • 14 Nov 2012
  • Research & Ideas

New Agenda for Corporate Accountability Reporting

How do you measure corporate accountability? And can you do it credibly? Since the financial crisis of 2008-2009, for-profit corporations are facing greater demand to disclose more than revenues and expenses on annual financial reports. In response, some are pointing... View Details
Keywords: by Martha Lagace; Accounting; Energy; Utilities
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

worldwide phenomenon. Sensing, analyzing, and developing appropriate responses to the complex new demands of the expanded, global marketplace is difficult, and the greatest challenge comes in developing the organizational capabilities and... View Details
Keywords: Sean Silverthorne
  • 18 Jan 2017
  • News

HBS Gains New Insight Into Africa

Senior Lecturer John Macomber, far left, and students in the Africa: Building Cities course toured the Rappie Waste-to-Energy Power Project in Addis Ababa with developer Samuel Alemayehu of Cambridge Group Companies. With a growing... View Details
  • 28 Jul 2003
  • Research & Ideas

It’s India Above China in New World Order

also concerned about instability caused by migration to cities and the large (though decreasing) role of bankrupt, state-owned enterprises that continue to play a Social Security-like role in China. But the biggest source of worry is the... View Details
Keywords: by Martha Lagace
  • 23 Mar 2021
  • Book

Succeeding in the New Work-from-Anywhere World

other cities and other countries,” Neeley points out. Despite these upsides, however, shifting to working remotely is not without its challenges, especially when it comes to communication and coordination among managers and employees.... View Details
Keywords: by Michael Blanding
  • June 2024 (Revised August 2024)
  • Case

Hospital for Special Surgery: Returning to a New Normal? (A)

By: Robert S. Huckman, Michael Lingzhi Li and Camille Gregory
Early on the morning of April 27, 2020, Justin Oppenheimer stood outside the entrance to the lobby of the Hospital for Special Surgery (HSS) Pavilion Building with mixed emotions. On one hand, Oppenheimer, HSS’ Enterprise Chief Operating Officer and Chief Strategy... View Details
Keywords: Operations Management; Scheduling; Optimization; COVID-19; Health Care and Treatment; Operations; Customer Focus and Relationships; Disruption; Health Industry; United States
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  • 27 Jan 2003
  • Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

remarkably dynamic, however, and some entirely new clusters may emerge out of existing ones and become clusters in their own right. Q: One area companies seem not to consider in their expansion or moving plans is the inner city. But your... View Details
Keywords: by Sean Silverthorne
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

suited for a young, entrepreneurial organization. Start-up joiners need to do three things well: manage uncertainty, push the limits, and think like an owner. He then outlines four steps for choosing the right company: Pick a domain (find a field you’re passionate... View Details
Keywords: Carmen Nobel
  • 24 Mar 2017
  • News

Alumni New Venture Competition Finalists Named

and prepared meals designed just for kids. Alumnus: David Parker, MBA 2009 Region: Northeastern US/New York Pluma: Pluma is a mobile professional development and executive coaching platform for a new... View Details
  • Article

Young and No Money? Never Mind: The Material Impact of Social Resources on New Venture Growth

By: Mukti Khaire
Although growth is a desirable outcome for new ventures due to the many advantages of large size, most new firms fail to grow, largely due to their limited resources and adaptability. This paper addresses the question of how new ventures grow despite their limited... View Details
Keywords: Business Startups; Entrepreneurship; Growth and Development Strategy; Organizational Change and Adaptation; Status and Position; Advertising Industry; Chicago; New York (city, NY)
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  • 01 Sep 2008
  • News

Reality to News Biz: Drop Dead

hard up that it’s slashing $500,000 a year in office-supply spending. With its shares near a decade low, the New York Times Company now has just 1.33 percent the market capitalization of Google. “Like most... View Details
Keywords: Roben Farzad; journalism; Publishing Industries (except Internet); Information
  • 24 Sep 2014
  • Op-Ed

We Need a Miracle. New Nuclear Might Provide it.

by democratic institutions as they implement their demand management programs or dictate the design of whole new cities to meet energy targets. Yet, even with all of China's "advantages," the EIA/IEA reports... View Details
Keywords: by Joseph Lassiter; Energy; Utilities