Publications

November 2004 (Revised April 2009)
Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch

Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States

01 Mar 2004
News

New Horizons for Iraq

This month marks the first anniversary of the American-led invasion of Iraq. Within weeks of their initial military assault, U.S. and coalition troops triumphed over the Iraqi army and took on a new mission — rebuilding a country... View Details

Keywords: Garry Emmons; James E. Aisner; Julia Hanna; National Security and International Affairs; Government

December 2019
Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman

This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

a force, the cost of creating a new design must be within the reach of a single user. User innovations occur when customers of a product improve on that product with their own... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

01 Mar 2013
News

Alumni News | Bookshelf

large should initial innovation teams be? (Just a few people, but include seasoned members.) Should new projects be kept close to the core organization or set up shop on the periphery? (Depends if the innovation builds on core View Details

Keywords: Sean Silverthorne; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services

April 2008
Case

A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products

By: Larry E. Greiner and Elizabeth Collins

Alex Sander is a new product manager whose drive and talents are attractive to management, but whose intolerant style has alienated employees. This tension is presented against the backdrop of a 360° performance review process. Sander works in the Toiletries Division... View Details

Keywords: Management Style; Conflict Management; Behavior; Management Practices and Processes; Talent and Talent Management; Mergers and Acquisitions; Problems and Challenges; Consumer Products Industry; United States; Europe

October 2015 (Revised January 2017)
Case

P&G Canada: Old Company, New Tricks

By: Brian J. Hall, Tiffany Y. Chang and Theresa Morin Hall

P&G Canada faces ongoing global pressure to increase productivity and reduce spending. Thom Lachman, president of P&G Canada, is seemingly out of options that will make a large enough impact without harming the business, until the idea of a radical space reduction... View Details

Keywords: Organizations; Organizational Change and Adaptation; Leading Change; Human Resources; Change Management; Transition; Consumer Products Industry; Canada

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

initial strong coupling of product and organizational identity, a temporary de-coupling from both the old technology and original identity, and a subsequent re-coupling with the old technology—but with a new... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for... View Details

Keywords: Dina Gerdeman

03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54665 forthcoming R&D Management An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India By: Gupta, Budhaditya, and Stefan... View Details

Keywords: Dina Gerdeman

05 Mar 2015
News

Wearable Tech Enables New Era of Employee Monitoring

2023
Working Paper

New Facts and Data about Professors and Their Research

By: Kyle Myers, Wei Yang Tham, Jerry Thursby, Marie Thursby, Nina Cohodes, Karim R. Lakhani, Rachel Mural and Yilun Xu

We introduce a new survey of professors at roughly 150 of the most research-intensive institutions of higher education in the US. We document seven new features of how research-active professors are compensated, how they spend their time, and how they perceive their... View Details

Keywords: Research; Higher Education; Compensation and Benefits; Measurement and Metrics; Equality and Inequality; Performance Productivity

Read Now

09 May 2017
First Look

New Research and Ideas, May 9

sudden rise of new entrants, especially Germany. The study shows that natural resource endowment is a poor explanatory variable for this geographical skewing. Public policy was a more important factor, although its impact was nuanced. The... View Details

Keywords: Sean Silverthorne

November 2022
Case

Ajax Health: A New Model for Medical Technology Innovation

By: Regina E. Herzlinger and Ben Creo

This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details

Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry