Publications

Dominant theories of state formation and nation-building lean heavily on the classic European tale of the simultaneous development of a ‘fiscal state’ and a ‘nation state’. However, this Euro-centered narrative does not factor in that more than two-thirds of the... View Details

February 2020 (Revised April 2021)
Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

28 Sep 2015
Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

In many emerging economies, the need to give people in poverty better access to financial services seems obvious. The mobile phone is a perfect vehicle, given their widespread adoption, even among the financially less well off. Designing a profitable solution for an... View Details

Keywords: by Dina Gerdeman; Financial Services; Telecommunications

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

development person. McCaffrey: Because the exchange paradigms support the traditional marketing notion of selling, we argued very strongly in our working paper that we need a View Details

Keywords: by Martha Lagace

07 Apr 2003
Research & Ideas

How the U.S. Army Develops Leaders

The U.S. Army is one of the best training institutions in the world, says HBS professor Scott A. Snook, a retired Army colonel. How does the Army develop leaders? Snook discusses his new book, Making Sense... View Details

Keywords: by Martha Lagace

2012
Working Paper

FollowMe.IntDev.Com: International Development in the Blogosphere

By: Ryann Manning

This article explores online blogs as a new forum for discussing ideas and practices in international development. Based on a qualitative study of conversations that take place across multiple blogs, I conclude that the blogosphere combines features of a public sphere,... View Details

Keywords: Development Economics; Interpersonal Communication; Knowledge Acquisition; Experience and Expertise; Globalization; Blogs

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2010
Working Paper

Multinational Strategies and Developing Countries in Historical Perspective

By: Geoffrey Jones

This working paper offers a longitudinal and descriptive analysis of the strategies of multinationals from developed countries in developing countries. The central argument is that strategies were shaped by the trade-off between opportunity and risk. Three broad... View Details

Keywords: History; Competition; Multinational Firms and Management; Corporate Strategy; Developing Countries and Economies; Business and Government Relations

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Program

Strategic Marketing for Driving Growth

Summary Strategic agility and an unyielding focus on growth are essential for the success of any organization, especially when new technologies such as generative AI are profoundly changing how businesses acquire, engage, and retain... View Details

May 2007 (Revised March 2010)
Case

Maria Sharapova: Marketing a Champion (A)

By: Anita Elberse and Margarita Golod

In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details

Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry

16 Aug 2010
News

Sports Marketing Lifetime Achievement Award

Web

Multimedia Development | Information Technology

disruption from new technology. It explores the resurgence of older technologies, examining if a legacy technology like film can find sustained market growth amidst digital advancements. The focus is on CEO... View Details

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

not less. In their new book, Greater Good: How Good Marketing Makes for Better Democracy, the authors argue that the core benefits of marketing align closely with the... View Details

Keywords: by Sean Silverthorne

June 7, 1990
Article

New Trading Practices and the Short-run Predictability of the S&P 500

By: André Perold, Kenneth A. Froot and James F. Gammill Jr.

Keywords: Institutional Investing; Market Efficiency; Equities; Stock Market; Indexing; Asset Pricing; Financial Markets; Investment; Behavioral Finance

14 Jan 2015
Research & Ideas

Thriving in the Turbulence of Emerging Markets

build successful businesses. The desire to capture the scale of this change is the ambitious goal of Harvard Business School's Creating Emerging Markets project, whose new website was profiled in HBS Working... View Details

Keywords: by Geoffrey Jones; Manufacturing; Auto

August 2018 (Revised August 2018)
Case

The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds

By: Benjamin C. Esty

In May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s motivations: was it a “huge gamble”... View Details

27 Dec 2010
Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

Bill George, Professor of Management Practice Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry. During the year social networking morphed from a personal... View Details

Keywords: by Staff

June 2015 (Revised January 2017)
Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor

Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details

Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France