Publications
Publications
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(15,668)
- Faculty Publications (4,299)
- March 2023
- Case
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)
By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
- March 2023
- Supplement
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)
By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
- March 2023
- Case
Interior Collab
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
After venture capital-funded online interior design agency Homepolish collapsed, its former freelance designers met to discuss next steps. The bitter experience led some of them to create a workers’ collaborative called Interior Collab. The founding members needed to... View Details
- March 2023 (Revised June 2023)
- Case
Pratham 2.0: Sustaining Innovation
By: Brian Trelstad, Samantha Webster and Malini Sen
Pratham is a Mumbai-based nonprofit, which focuses on high-quality, low-cost, and replicable interventions to address gaps in India’s education system. From inception, it has pioneered innovation, from early childhood learning centers to adaptive literacy programs, to... View Details
- March 2023
- Case
Mirakl: Growing The Marketplace Economy
By: Antonio Moreno, Santiago Gallino and Emilie Billaud
Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details
- March 2023 (Revised March 2024)
- Case
The Purdue Pharma Bankruptcy: Settling the Opioid Crisis
By: Kristin Mugford, Carin-Isabel Knoop and Susan Pinckney
How to get to a fair outcome for claimants in the Purdue Pharma bankruptcy given its significant role in the U.S. opioid crisis. View Details
Keywords: Regulation; Ethics; Fairness; Insolvency and Bankruptcy; Government Legislation; Courts and Trials; Laws and Statutes; Lawsuits and Litigation; Legal Liability; Crime and Corruption; Negotiation Offer; Negotiation Participants; Negotiation Style; Product Design; Product Development; Brands and Branding; Marketing Strategy; Trust; Government and Politics; Law; Negotiation; Operations; Ownership; Marketing; Social Psychology; Health Care and Treatment; Pharmaceutical Industry; United States
- March 2023
- Case
Woven Planet - Designing Software for the Car of the Future
By: Gary P. Pisano and Catherine Piner
Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details
- March 2023 (Revised May 2025)
- Case
On (A)
By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
- 2023
- Working Paper
Remote Work across Jobs, Companies, and Space
By: Stephen Hansen, Peter John Lambert, Nick Bloom, Steven J. Davis, Raffaella Sadun and Bledi Taska
The pandemic catalyzed an enduring shift to remote work. To measure and characterize
this shift, we examine more than 250 million job vacancy postings across five
English-speaking countries. Our measurements rely on a state-of-the-art language-processing
framework... View Details
- March 2023 (Revised March 2025)
- Case
Accelerating AI Adoption in the U.S. Air Force
By: Maria P. Roche and Alexander Farrow
In August 2022, the Pentagon tasked U.S. Air Force Captain Victor Lopez to launch a new office for AFWERX, an Air Force innovation unit that leveraged commercial developers and military talent to acquire advanced technologies. This task was particularly arduous because... View Details
- 2023
- Article
Bridging the Gap with the ‘New’ Economic History of Africa
By: Ewout Frankema and Marlous van Waijenburg
This review article seeks to build bridges between mainstream African history and the more historically oriented branch of the ‘new’ economic history of Africa. We survey four central topics of the new economic history of Africa—growth, trade, labor, and inequality—and... View Details
Keywords: Economic Growth; Trade; Labor; Equality and Inequality; Development Economics; History; Africa
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
- March 2023
- Article
Reaching for Rigor and Relevance: Better Marketing Research for a Better World
By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
- February 2023 (Revised February 2024)
- Case
Doing Business in Helsinki, Finland
By: Martin A. Sinozich, Lena Duchene, Tonia Labruyere and Daniela Beyersdorfer
This case examines the challenges and opportunities of doing business in Finland. It highlights Finland's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details
- February 2023 (Revised June 2023)
- Case
Doing Business in São Paulo, Brazil
By: Hise O. Gibson, Leonard A. Schlesinger, Ruth Costas and Pedro Levindo
The case uses the example of a large investment made by French retail group Carrefour in Brazil to discuss the opportunities and challenges of doing business in the country. It gives readers an overview of Brazil’s economic transformation since its colonial years until... View Details
- February 2023 (Revised June 2023)
- Case
Doing Business in Santiago, Chile
By: Willis Emmons, Leonard A. Schlesinger and Ruth Costas
The case uses the example of the opening of the first IKEA furniture store in Chile – which is operated by Chilean group Falabella – to discuss the opportunities and challenges of doing business in the country. It gives readers an overview of Chile’s economic... View Details
- February 2023 (Revised February 2024)
- Case
Doing Business in Seoul, South Korea
This case examines the challenges and opportunities of doing business in Seoul, South Korea. It highlights South Korea's economic development in the decades leading up to 2024 in the context of its history, culture, and politics. View Details
- February 2023 (Revised February 2025)
- Case
Doing Business in New Delhi, India
By: Vikram S Gandhi and Radhika Kak
The case uses the example of Tata Motors to discuss the opportunities and challenges of doing business in India. View Details
- February 2023
- Module Note
Illiberalism and Interdependence
By: Meg Rithmire
This module note explains the themes of Illiberalism and Interdependence, the cases and readings used to teach these themes, and how the themes fit into the MITI course. After decades of international political economy scholarship focusing on the impact of rules, there... View Details
- February 2023 (Revised May 2023)
- Case
Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive
By: Linda A. Hill, Emily Tedards and Lydia Begag
In January 2023, Raja Al Mazrouei became the Managing Director and Acting CEO of Etihad Credit Insurance (ECI) in Dubai, UAE. In her previous role as the Executive Vice President of the DIFC Fintech Hive, she successfully built and led an accelerator program for... View Details
Keywords: Organizational Change and Adaptation; Organizational Culture; Organizational Design; Organizational Structure; Management; Strategy; Technology Adoption; Information Infrastructure; Financial Management; Financial Strategy; Technological Innovation; Digital Marketing; Digital Strategy; Digital Transformation; Global Strategy; Globalized Markets and Industries; Banks and Banking; Corporate Finance; Leadership; Leadership Development; Leadership Style; Financial Services Industry; Technology Industry; Banking Industry; Middle East; Singapore; London; United Arab Emirates; Dubai