New Brand Development - Publications - Faculty & Research

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2012 New Venture Contest: Runner-up

01 Dec 1997
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organizations as large as IBM and Texas Instruments could acknowledge the need for new processes. People are interested in this work because it provides models for R&D as well examples of change." Technology Integration is required... View Details

Keywords: Robert Binstock

April 2002 (Revised February 2003)
Background Note

An Economic Framework for Assessing Development Impact

By: Benjamin C. Esty, Frank J. Lysy and Carrie Ferman

Discusses the differences between private and social returns and describes an economic framework for assessing a project's social return [known as the economic rate of return (ERR)]. The framework begins by analyzing the impact of a new project on private financiers... View Details

Keywords: Cost vs Benefits; Microeconomics; Investment Return; Framework; Projects; Business and Stakeholder Relations; Valuation

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November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel

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8 Mar 2005
Other Presentation

Armenian Competitiveness: Towards a Strategy for Economic Development

By: Michael E. Porter

This presentation draws on ideas from Professor Porter's books and articles, in particular, "Building the Microeconomic Foundations of Prosperity," in The Global Competitiveness Report 2004-05 (World Economic Forum, 2004); "Clusters and the New Competitive... View Details

Keywords: Economics; Armenia

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May 2010
Article

Managing the New Primary Care: The New Skills That Will Be Needed

By: Richard Bohmer

Developing new models of primary care will demand a level of managerial expertise that few of today's primary care physicians possess. Yet medical schools continue to focus on the basic sciences, to the exclusion of such managerial topics as running effective teams.... View Details

Keywords: Higher Education; Health Care and Treatment; Management Skills; Managerial Roles; Service Delivery; Practice; Health Industry

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Authentic Leader Development - Course Catalog

course unless you are open to sharing personal insights, experiences, ambitions, and fears both in class and in your Leader Development Groups (LDGs). ALD requires an unusually high degree of curiosity, reflection, and interpersonal... View Details

01 Feb 1999
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Managing Across Borders by Christopher A. Bartlett and Sumantra Ghoshal (Harvard Business School Press) A decade ago HBS professor Christopher A. Bartlett and London Business School professor Sumantra Ghoshal proposed a revolutionary new... View Details

Keywords: Nancy O. Perry

01 Jun 1999
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John P. Kotter on What Leaders Really Do by John P. Kotter (Harvard Business School Press) The need for strong leadership in business, government, and society has never been greater than in today's ever-changing and fast-paced world. But while many believe that a View Details

Keywords: Nancy O. Perry

2016
Working Paper

Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao

New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their... View Details

Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Information Technology; Organizational Change and Adaptation; Communication; Entrepreneurship; Alignment; Innovation and Invention; Product Development

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08 Apr 2010
Working Paper Summaries

Multinational Strategies and Developing Countries in Historical Perspective

Keywords: by Geoffrey Jones

April 1998 (Revised September 1998)
Case

Classic Pen Company, The: Developing an ABC Model

By: Robert S. Kaplan

Classic Pen has diversified from its core blue and black pen business by introducing new specialized colors. But costs have risen and margins on blue and black pens are decreasing. The controller turns to activity-based costing (ABC) for an explanation. View Details

Keywords: Activity Based Costing and Management; Manufacturing Industry

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Innovation and Development in the Household Financial Sector

This research examines the sources of long-run innovations in consumer financial services. The topics of research include the changing background and motives of the founders of new firms, the role of policy in promoting innovation and/or stability, and the impact of... View Details

01 Feb 2000
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with quality. Reinhardt reminds managers that social concerns about the environment will not go away and that the underlying conditions that made the environment relevant to business in the first place are intensifying. Down to Earth provides guidance to business... View Details

2024
Working Paper

Appropriate Entrepreneurship? The Rise of China and the Developing World

By: Josh Lerner, Junxi Liu, Jacob Moscona and David Yang

Global innovation and entrepreneurship has traditionally been dominated by a handful of high-income countries, especially the US. This paper investigates the international consequences of the rise of a new hub for innovation, focusing on the dramatic growth of... View Details

Keywords: Entrepreneurship; Venture Capital; Emerging Markets; Economic Growth; China

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01 Oct 1998
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business? Howard Raiffa, the Frank Plumpton Ramsey Professor of Managerial Economics, Emeritus, at HBS, is a pioneer in the development of decision and negotiations analysis. In Smart Choices: A Practical Guide to Making Better Decisions,... View Details

01 Dec 1996
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Technology Fountainheads by E. Raymond Corey (Harvard Business School Press) As corporate research and development costs rise, many firms choose to participate in R&D; consortia - collaborative ventures with academic institutions and... View Details

13 Apr 2022
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New School

Within a month, Waldron’s far-reaching predictions proved accurate. And Curriculum Associates was ready, not just for the new world of remote work but also with respect to the increased demand for remote learning. The company committed to... View Details

15 May 2020
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find and support the entrepreneurs positioned to mitigate the effects of climate change and help the world adapt to the realities of a warming planet. The firm's first fund is the New Protein Fund, dedicated to growing companies producing... View Details

January 2022 (Revised August 2022)
Case

Geely SEA: New Electric Vehicle Platforms

By: Willy C. Shih and Shu Lin

Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details