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Show Results For
- All HBS Web
(1,366)
- People (2)
- News (449)
- Research (848)
- Events (1)
- Multimedia (5)
- Faculty Publications (180)
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
and corporate temperament.— John Deighton In November 2000, shortly after Triarc sold Snapple to Cadbury Schweppes, I posed those questions to Triarc's top executives: chairman and majority owner Nelson Peltz, CEO Mike Weinstein, and View Details
- 13 Aug 2012
- Research & Ideas
When Good Incentives Lead to Bad Decisions
identification documentation, let alone a credit score. Loan officers often end up relying on qualitative information and intuition, all the while knowing that these loans may be vital to the nation's economy. "Small businesses in emerging View Details
- 01 Jun 2024
- News
Quantum Leap
of challenges lie ahead. Right now, for instance, qubits are so delicate and prone to error that no one can say, with any certainty, when reliable, all-purpose quantum computers will become a reality. And the competition to bring the first working solution to View Details
- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
follow-up experiment showed that participants in the ritual experience actually thought the chocolate bar was worth more money than those in the nonritual group—thus showing the retail marketing potential... View Details
Keywords: by Carmen Nobel
- 29 Oct 2013
- First Look
First Look: October 29
http://books.simonandschuster.co.uk/Art-of-Negotiation/Michael-Wheeler/9781451690446 August 2013 Current Directions in Psychological Science Prosocial Spending and Happiness: Using Money to Benefit Others Pays Off By: Dunn, Elizabeth W.,... View Details
Keywords: Sean Silverthorne
- 13 Dec 2022
- Research & Ideas
The Color of Private Equity: Quantifying the Bias Black Investors Face
they do it.” The color of money is mostly white The total share of assets managed by minority-owned firms in 2021 was 1.4 percent, according to Lerner, while minorities that year made up over 40 percent of the population. Lerner and... View Details
- 01 Mar 2024
- News
Counter Intelligence
When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details
Keywords: Amy Crawford
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
towards those customers for whom the intervention will pay off, therefore increasing the value of customers while maximizing the return on the marketing efforts. Targeting effectively ultimately depends on the firm's ability to precisely... View Details
Keywords: Dina Gerdeman
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
At the end of June 2022, a video was posted on TikTok with the theme, “I know Victoria’s secret.” The secret was that Victoria was “an old man who lives in Ohio making money off of girls like me cashing in on body issues.” The song was... View Details
Keywords: by John Deighton and Leora Kornfeld
- 05 Apr 2011
- First Look
First Look: April 5
Limits to Network Effects Authors:Hann Hałaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets rationally prefer a platform restricting choice rather than a platform that offers... View Details
Keywords: Sean Silverthorne
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 12 Dec 2005
- Research & Ideas
Using the Law to Strategic Advantage
Intel has avoided antitrust run-ins in large part because it effectively trained its marketers about what were and were not permissible trade practices. The goal is not to train managers to be lawyers or to advise themselves but to give... View Details
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
and which will be most responsive to email campaigns, information that firms can use to improve marketing strategy and return on investment. “Companies are leaving money on the table,” says Ascarza, because... View Details
- 03 Oct 2005
- Research & Ideas
The Truck Driver Who Reinvented Shipping
mail carrier to supplement the family's income. Even so, when young Malcolm graduated from high school in 1931, the country was in the midst of the Depression and further schooling was simply not an option. Pumping gas at a service station near his hometown, McLean... View Details
- Web
Events - Business History
the Creating Emerging Markets project can be used in research. Speakers included Susie Pak (St. John’s), Valeria Giacomin (Bocconi) and Sudev Sheth (Lauder Institute, University of Pennsylvania). The event was organized by Geoffrey Jones... View Details
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
bank accounts at all—they wanted effective ways to send money home to their families. The case's key lesson is the importance of meeting the real needs of your target audience, not the needs as you perceive them, says professor V. Kasturi... View Details
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
Gurun used a database that tracks litigation against 1,000 top firms in the US stock market, looking at all lawsuits between 1995 and 2013. They cross-referenced that with a database of advertising spending by the same companies in more than 200 local View Details
- 03 Mar 2003
- Research & Ideas
Top Ten Legal Mistakes Made by Entrepreneurs
intelligent choices of where they think their markets are, and how much money to spend at an early stage in order to insure that the brand is available in those markets. #4: Disclosing inventions without a... View Details
Keywords: by Staff
- Fast Answer
Resources for Investment Management and Financial Analysis
closed-end funds, equity ownership, exchange-traded funds, hedge funds, market indexes, money market funds, offshore funds, open-end mutual funds, pensions and life insurance,... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Runway, Sentient Jet), and there is a more explicit focus on sustainability (e.g., Stella McCartney). Luxury brands need to consider the increasing global connectedness, particularly the importance of the Chinese market for luxury... View Details
Keywords: Sean Silverthorne