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  • All HBS Web  (2,060)
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← Page 23 of 2,060 Results →
  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
  • Video

2012 Social Entrepreneurship Fellowship: Winner

    Ethan C. Rouen

    Ethan Rouen is an associate professor of business administration in the Accounting and Management Unit at Harvard Business School, where he teaches the elective course Reimagining Capitalism. From 2020 to 2022, he served as the faculty co-chair of the View Details

    • 2021
    • Case

    NiPay's Pricing Conundrum

    By: Marco Bertini and Oded Koenigsberg
    NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to transact either online or via a... View Details
    Keywords: Payment Systems; B2B; Pricing; Software; Marketing Strategy; Nigeria
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    Bertini, Marco, and Oded Koenigsberg. "NiPay's Pricing Conundrum." London Business School Case, 2021. Electronic.
    • June 2012
    • Case

    Innovating at AT&T: Partnering to Lead the Broadband Revolution

    By: Lynda M. Applegate, Phillip Andrews and Kerry Herman
    In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details
    Keywords: Innovation & Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States
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    Applegate, Lynda M., Phillip Andrews, and Kerry Herman. "Innovating at AT&T: Partnering to Lead the Broadband Revolution." Harvard Business School Case 812-124, June 2012.
    • 14 Dec 2012
    • News

    Something for the weekend

    • 22 Dec 2015
    • News

    The curation of insights at incubators

    • August 2023
    • Case

    BYD, China, and Global Electric Vehicle Rivalry

    By: Cynthia A. Montgomery and Max Hancock
    In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its... View Details
    Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Market Participation; Environmental Sustainability; Auto Industry; Electronics Industry; China; Europe; United States; Japan; South Korea
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    Montgomery, Cynthia A., and Max Hancock. "BYD, China, and Global Electric Vehicle Rivalry." Harvard Business School Case 724-358, August 2023.
    • 23 Sep 2019
    • News

    Measuring the Effects of Loan Forgiveness

    • November 1974
    • Case

    Job Corps

    Describes the efforts of the director of Job Corps to stave off the destruction of his agency by the Nixon administration. In this process, the director built extensive power bases which he mobilized in support of Job Corps. The end result was that Job Corps was not... View Details
    Keywords: Business or Company Management; Nonprofit Organizations; Power and Influence; Business and Government Relations
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    Fenn, Dan H., Jr. "Job Corps." Harvard Business School Case 375-152, November 1974.
    • July 1991 (Revised May 1995)
    • Case

    Work: Craft and Factory in Nineteenth-Century America

    Illustrates conditions of work for two types of 19th-century workers: an itinerant craftsman and New England textile factory "operatives," most of whom were women. The contrast is between freedom and geographical and occupational mobility for the craftsman, versus... View Details
    Keywords: Working Conditions; Gender; New England
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    McCraw, Thomas K. "Work: Craft and Factory in Nineteenth-Century America." Harvard Business School Case 391-264, July 1991. (Revised May 1995.)
    • 08 Jan 2018
    • Video

    Brain-Based Training for Lifelong Fitness

    • 22 Jan 2014
    • Working Paper Summaries

    Separating Homophily and Peer Influence with Latent Space

    Keywords: by Joseph P. Davin, Sunil Gupta & Mikołaj Jan Piskorski

      Shikhar Ghosh

      Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He currently teaches in the elective curriculum and is the course head for 3 Technologies that will Change the World. Shikhar received the Apgar Award for innovation in... View Details

      • October 2023
      • Case

      Making Progress at Progress Software (A)

      By: Katherine Coffman, Hannah Riley Bowles and Alexis Lefort
      In this case, the Human Capital team at Progress Software has identified that some employees have a hard time understanding how to advance within Progress. This realization leads the team to develop several major people-process innovations: the introduction of... View Details
      Keywords: Leading Change; Organizational Culture; Performance Evaluation; Prejudice and Bias; Personal Development and Career; Human Capital; Employee Relationship Management; Technology Industry; Bulgaria
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      Coffman, Katherine, Hannah Riley Bowles, and Alexis Lefort. "Making Progress at Progress Software (A)." Harvard Business School Case 924-010, October 2023.
      • 03 Feb 2014
      • News

      Gates Seen Taking Bigger Products Role at Microsoft

      • 21 Jan 2021
      • Video

      M. V. Subbiah

      MV Subbiah, the Executive Chairman of the Murugappa Group, a large Indian business conglomerate, discusses the group’s AMM Foundation and its community initiatives that focuses primarily on small towns and villages. This includes the creation of four schools, the... View Details
      • March 2020 (Revised January 2022)
      • Case

      Michelin: Building a Digital Service Platform

      By: Sunil Gupta and Christian Godwin
      Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details
      Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France
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      Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020. (Revised January 2022.)
      • November 2011 (Revised October 2014)
      • Case

      The 2010 Chilean Mining Rescue (A)

      By: Amy C. Edmondson, Faaiza Rashid and Herman B. "Dutch" Leonard
      On August 5, 2010, 700,000 tons of some of the hardest rock in the world caved in Chile's century-old San José mine. The collapse buried 33 miners at a depth almost twice the height of the Empire State Building-over 600 meters (2000 feet) below ground. Never had a... View Details
      Keywords: Mining; Chile
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      Edmondson, Amy C., Faaiza Rashid, and Herman B. "Dutch" Leonard. "The 2010 Chilean Mining Rescue (A)." Harvard Business School Case 612-046, November 2011. (Revised October 2014.)
      • February 2009 (Revised December 2010)
      • Case

      Windows Vista

      By: Benjamin Edelman
      Microsoft designs, modifies, publicizes, and distributes Windows Vista—against a backdrop of consumers already largely satisfied with their existing Windows XP systems. Microsoft must decide what features to include and what to drop, how to compete with its own... View Details
      Keywords: Product Launch; Demand and Consumers; Partners and Partnerships; Competition; Software; Computer Industry
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      Edelman, Benjamin. "Windows Vista." Harvard Business School Case 909-038, February 2009. (Revised December 2010.) (request a courtesy copy.)
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