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  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

determinants underlying the global economic geography of multinational firms. In particular, we run a horserace between two distinct economic forces: location fundamentals and agglomeration economies. We find that location fundamentals, including View Details
Keywords: Sean Silverthorne
  • 09 Dec 2014
  • First Look

First Look: December 9

as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit if... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

study seeks to understand the effect of access to sex selection technologies such as ultrasound, and consequently skewed sex ratios, on the marriage market and intrahousehold outcomes of females in India. Existing economic theory and... View Details
Keywords: by Sean Silverthorne
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

(see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • November 2012 (Revised May 2013)
  • Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
  • 28 Oct 2014
  • First Look

First Look: October 28

October 2014 Review of Financial Studies Corporate Investment and Stock Market Listing: A Puzzle? By: Asker, John, Joan Farre-Mensa, and Alexander Ljungqvist Abstract—We investigate whether short-termism distorts the investment decisions... View Details
Keywords: Carmen Nobel
  • 14 Jul 2003
  • Research & Ideas

Keeping Your Balance With Customers

Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 23 Aug 2004
  • Research & Ideas

Strategy for Small Fish

strong example here, with the continued success of its Quicken application against Microsoft Money. The key is finding a large enough market that requires specialized capabilities. Leverage other capabilities from keystones. Effective... View Details
Keywords: by Marco Iansiti & Roy Levien
  • 30 May 2017
  • First Look

First Look at New Research and Ideas, May 30

billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Chang-Gyu Hwang, and his team are considering which areas to prioritize in terms of new... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

  Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the theoretical possibility and... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

in addition to the already competitive mobile communication segment where the company's once dominant market share was heavily eroded. Mao had to decide on the pricing strategies for the company's various... View Details
Keywords: Sean Silverthorne
  • 01 Feb 2016
  • Research & Ideas

CEOs and Coaches: How Important is Organizational 'Fit?'

and 1994, within the Australian Football League and its precursor, the Victorian Football League. (See Matching and Mobility in the Market for Australian Rules Football Coaches by Jeff Borland and Jenny Lye,... View Details
Keywords: by Boris Groysberg & Abhijit Naik; Sports
  • August 2001 (Revised November 2001)
  • Case

Vicinity Corporation: Turning Web Traffic into Store Traffic

By: Frances X. Frei, David Margalit and Amanda Yelsh
Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details
Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology
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Frei, Frances X., David Margalit, and Amanda Yelsh. "Vicinity Corporation: Turning Web Traffic into Store Traffic." Harvard Business School Case 602-031, August 2001. (Revised November 2001.)
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

Point’s market opportunity and growth rate but can be seen as a change in their growth strategy. The founder needs to decide his strategy for his next board meeting. Should he focus on past performance? Or should he spend time outlining... View Details
Keywords: Sean Silverthorne
  • 19 May 2015
  • First Look

First Look: May 19

plans, among other factors-was hampering uptake of what should be a highly valuable offering for all stakeholders involved. They wondered if a DTC approach, in which American Well would become a consumer brand and market a telehealth... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

companies will continue to seek out ways to enter into the emerging market segments that place a premium on the social dimensions that accompany the inherent attractiveness of the innovative products. The social entrepreneurs have View Details
Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage
  • 15 Feb 2012
  • Op-Ed

Occupy Wall Street Protestors Have a Point

group interested us most. They saw the possibility of building businesses using the kinds of innovation and technology that brought millions of rural poor into the market system (as China Mobile did by... View Details
Keywords: by Joseph L. Bower, Herman B. Leonard & Lynn S. Paine
  • 29 Apr 2008
  • First Look

First Look: April 29, 2008

subsidiary of Sony Japan, they now develop a wide range of digital content offerings for mobile phone users, mostly original content "made in Japan"—including keitai novels. But can SDE's subscription model compete in a View Details
Keywords: Martha Lagace
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

agents and to attract solely or primarily good-type agents. Through the savings from excluding rogue agents, the principal can increase its profits while offering increased payments to good agents. I apply the model to online advertising View Details
Keywords: Sean Silverthorne
  • 09 Dec 2015
  • Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

economy. “A platform owner may imitate them and enter their markets by offering similar products,” Zhu explained. “Before you build your business model around platforms, you need to think about how to minimize the risk from these... View Details
Keywords: by Carmen Nobel; Retail; Technology; Web Services
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