Messaging - Publications - Faculty & Research

03 Jul 2015
Blog Post

What is HBS Bridges?

generation: climate change, the future of the internet, and income inequality to name but a few. The gravity of these issues goes without saying, but the real message was clear. We, the Class of 2015, can and need to become leaders... View Details

27 Sep 2021
Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

enact because you’re getting mixed messages in society,” says Rothbard. “On one hand, we’re told to blur those boundaries and show us who you are—your true authentic self. On the other hand, sometimes we do that, and people don’t like who... View Details

Keywords: by Rachel Kim Raczka

01 Jun 2024
News

Competing in the Age of AI

Above: Karim Lakhani discussed GenAI with alumni during his presentation at When Professor Karim Lakhani leads discussions about generative artificial intelligence (GenAI), he often begins by asking audience members to stand if they’ve used an AI tool like ChatGPT or... View Details

Keywords: April White

Blog

Is AI Coming for Your Job?

irrelevant construct when considering how to harness generative AI capabilities. Processes ranging from negotiating contracts with vendors to developing marketing messages will be redesigned from the ground up in order to exploit the full... View Details

12 Jun 2023
Blog Post

What Does PRIDE at HBS Mean to You?

Harvard, and/or Boston, please reach out to pride@studentclubs.hbs.edu and your message will be forwarded to the club’s Admissions Liaisons team of current MBA students. View Details

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in the aisle. On some flights, this... View Details

Keywords: by Dina Gerdeman

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

25 Jun 2007
Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

evangelists," as well as appealing and effective products that inspired consumer loyalty—held sway over the popularization of beauty products that were just emerging for all women, black as well as white. All told, her central View Details

Keywords: by Martha Lagace; Beauty & Cosmetics

Web

News & Commentary - Advancing Racial Equity

the Future of Work team discusses the distributed workforce, diversity, and opportunity post COVID-19. Messages of Support African American Student Union The Forum for Growth & Innovation Race, Gender & Equity Initiative Harvard Alumni... View Details

03 Nov 2023
News

Global Networking Night; Sweden Club Holds Climate Forum

was aimed at synthesizing the messages from global conversations on climate change to find clear avenues for swift, coordinated action. “Climate change is undeniably one of the most pressing challenges of our time, threatening not just... View Details

Keywords: Margie Kelley

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

process. That process, in fact, I'm more or less convinced is not led by the marketer. Once you say "marketer," I think the message doesn't stick. People say, "My God, you want to have a marketing person?" That person... View Details

Keywords: by Martha Lagace

30 Jun 2022
News

Scaling Hope

programs of treatment providers like Hazelden Betty Ford and Caron Treatment Centers. His ultimate message is one of hope. That’s what he didn’t know in the beginning: “I wish I had known that there was hope, a lot of hope, and that... View Details

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

about how the ads may affect the perceptions of young consumers. “The advertising industry has to stand up for what is right,” she says in the case. “Our young people are already being bombarded with several messages that cause self-doubt... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

13 Jul 2021
Blog Post

A View from the Horizon

head. For Black people like me and other people of color, many of those limits are internalized from the messages we see reflected back to us by society. It takes a certain amount of audacity, and some help, to push past them. For me,... View Details

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

our Customer Service address," continued Ruben, "about three per second, each with no text in the body of the message and a one word subject line that says, 'Gotcha.'" "Gotcha?" "Yes. It's like 'Gotcha,... View Details

Keywords: by Martha Lagace

04 Nov 2013
Research & Ideas

The Real Cost of Bribery

firm and what people are incentivized to be doing," Serafeim says. "As a result, it sends a strong message about what the organization stands for." That said, he notes that respondents reported at least a moderate negative... View Details

Keywords: by Carmen Nobel

09 Jun 2021
Research & Ideas

How Tennis, Golf, and White Anxiety Block Racial Integration

fees and dress codes—than clubs in less diverse areas. The not-so-subtle message to non-Whites, says Jachimowicz: You are not welcome here. "What’s surprising about our findings is that it’s not surprising?" A fifth and final study sought... View Details

Keywords: by Jay Fitzgerald

26 Mar 2020
Research & Ideas

7 Leadership Principles for Managing in the Time of Coronavirus

I want to share with you my 7 Cs for coronavirus survival if you’re a manager or a leader. This message is also available on video. Calm. Your folks, your employees, your customers, your suppliers, are going to be looking to you as a... View Details

Keywords: by John A. Quelch; Health

Web

Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

example, the Geneva Steel Company in Utah or Tennessee Coal and Iron in Alabama. 28 Information on the back of each print usually identified the photographer, PR staff ordering the print, and the subject of the photograph. Captions provided descriptive, crafted View Details

21 Sep 2023
Blog Post

Hands-on Learning About Global Markets

themselves, who had to be comfortable using the Ellie Care platform. For both groups, the overall message was that Ellie Care would provide them with a sense of freedom. For caretaker children, it meant peace of mind that their parents... View Details

Publications