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  • 13 Nov 2012
  • First Look

First Look: November 13

size of advertising outlays increase but increase as advertising intensity and technological intensity increase, and is greater for "creative" industries. Read the article:... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

promoted services ranging from data-driven technologies that helped manage stress to mobile tools that attempted to diagnosis medical conditions as diverse as Alzheimer's disease and foot ulcers. The case is... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

the technology bubble to examine the hypothesis that inexperienced investors play a role in the formation of asset price bubbles. Using age as a proxy for managers' investment experience, we find that around the peak of the View Details
Keywords: Martha Lagace
  • 28 Feb 2019
  • Cold Call Podcast

Pursuing Precision Medicine at Intermountain Healthcare

Keywords: Re: Richard G. Hamermesh; Health; Biotechnology; Pharmaceutical
  • 29 Sep 2015
  • First Look

September 29, 2015

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49708 Published first online September 16, 2015 Journal of the American Medical Informatics Association Incorporating Longitudinal Pediatric Patient-centered Outcome... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2013
  • First Look

First Look: October 8

countless incremental fixes-attacking fraud, reducing errors, enforcing practice guidelines, making patients better "consumers," implementing electronic medical records-but none have had much impact. It's time for a... View Details
Keywords: Sean Silverthorne
  • July 2002 (Revised August 2002)
  • Case

Washington Hospital Center (B): The Power of Insight

By: Rosabeth M. Kanter and Michelle Heskett
Dr. Craig Feied considers how to take a major technical innovation beyond his own department into a large hospital system. Reviews how proprietary information systems became indispensable in the department of emergency medicine and what it took to introduce the change... View Details
Keywords: Change Management; Health Care and Treatment; Nonprofit Organizations; Medical Specialties; Organizational Culture; Crisis Management; Technological Innovation; Higher Education; Adoption; Health Industry; District of Columbia
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  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

downtime created by the collapse of the Internet bubble gave rise to a host of new applications that we now collectively know as Web 2.0. Technologies and materials left unused due to the collapse of one industry can be creatively... View Details
Keywords: by Martha Lagace
  • 02 Jul 2001
  • Research & Ideas

Ray A. Goldberg

At the beginning of January, over two hundred senior executives and government officials from around the globe met at Harvard Business School for the fortieth annual Agribusiness Seminar. They represented every facet of the "global food system"—from... View Details
Keywords: by Staff; Agriculture & Agribusiness
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 08 Jun 2010
  • First Look

First Look: June 8

extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards. Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits... View Details
Keywords: Martha Lagace
  • 12 May 2009
  • First Look

First Look: May 12, 2009

world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,... View Details
Keywords: Martha Lagace
  • 18 Oct 2011
  • First Look

First Look: October 18

Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this platform business. As we enter unprecedented economic times, as technology pushes forward... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2008
  • What Do You Think?

Is Case Method Instruction Due for an Overhaul?

technologies such as the Internet. But the volume of positive responses leads to the question of whether case method instruction may even be gaining relevance over time. What do you think? Original Article The case method has become... View Details
Keywords: by Jim Heskett; Education
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

allow manufacturers to commercialize innovations with financial value. Yet scholars have recently shown that entrepreneurial activity by users is more widespread than previously believed. We present data and statistics documenting the prevalence, View Details
Keywords: Sean Silverthorne
  • 18 Aug 2009
  • First Look

First Look: August 18

students in the EC course, "Competing Through Business Models." Purchase this course overview : http://cb.hbsp.harvard.edu/cb/product/710409-PDF-ENG Dartmouth-Hitchcock Medical Center: Spine Care Harvard Business School Case... View Details
Keywords: Martha Lagace
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

Authors:Joseph Rhatigan, Sachin H. Jain, Joia S. Mukherjee, and Michael E. Porter Abstract The care delivery value chain is a framework that can help conceptualize the organization and structure of care delivery for medical conditions. We... View Details
Keywords: Martha Lagace
  • July 2022 (Revised February 2024)
  • Teaching Note

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom
Related
  • March 2019 (Revised April 2021)
  • Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom
Related
  • 22 Sep 2020
  • Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

an associate professor at University of Lausanne, studied 3,025 US founders from 2005 to 2012 and their 1,747 startups in the biotechnology and medical device sectors during previous economic downturns. Their research was conducted before... View Details
Keywords: by Sean Silverthorne

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