Medical Technology - Publications - Faculty & Research

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details

Keywords: by Carmen Nobel; Consumer Products

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

submitted. Seeking answers from the crowd may be more important than ever. Even as the use of data science is expanding, we face a shortage of 1.8 million data scientists. “There’s a lot of competition for data science talent,” Lakhani said, with View Details

Keywords: by Dina Gerdeman & Carmen Nobel

05 Sep 2008
What Do You Think?

Is Case Method Instruction Due for an Overhaul?

technologies such as the Internet. But the volume of positive responses leads to the question of whether case method instruction may even be gaining relevance over time. What do you think? Original Article The case method has become... View Details

Keywords: by Jim Heskett; Education

11 Oct 2016
First Look

October 11, 2016

that the effect is predominantly driven by innovators located in the states passing the reforms. Tort laws have the strongest impact in medical fields in which the probability of facing a malpractice claim is the largest, and they do not... View Details

Keywords: Sean Silverthorne

18 Aug 2009
First Look

First Look: August 18

students in the EC course, "Competing Through Business Models." Purchase this course overview : http://cb.hbsp.harvard.edu/cb/product/710409-PDF-ENG Dartmouth-Hitchcock Medical Center: Spine Care Harvard Business School Case... View Details

Keywords: Martha Lagace

31 May 2016
First Look

May 31, 2016

June 2016 Medical Care Vaccination Rates Are Associated with Functional Proximity but Not Base Proximity of Vaccination Clinics By: Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn I. Reynolds... View Details

Keywords: Sean Silverthorne

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

deductibles. We show how choice difficulties or biases may lead patients to respond to such increases in patient cost-sharing by reducing demand for high-value care, muddying the traditional argument that the price elasticity of demand for View Details

Keywords: Sean Silverthorne

22 Sep 2020
Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

an associate professor at University of Lausanne, studied 3,025 US founders from 2005 to 2012 and their 1,747 startups in the biotechnology and medical device sectors during previous economic downturns. Their research was conducted before... View Details

Keywords: by Sean Silverthorne

05 Dec 2017
First Look

First Look at New Research and Ideas, December 5, 2017

Scientific Collaborations By: Lakhani, Karim R., Kevin Boudreau, Tom Brady, Ina Ganguli, Patrick Gaule, Eva C. Guinan, and Anthony Hollenberg Abstract—We present the results of a field experiment conducted at Harvard Medical School to... View Details

Keywords: Sean Silverthorne

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

including aging populations and medical technology. But an underlying and misunderstood source of health care’s escalating costs has been the inability of health care provider organizations (such as large academic View Details

Keywords: Sean Silverthorne

01 Sep 2015
First Look

First Look -- September 1, 2015

these modalities. An incomplete understanding of the value of costly, yet effective, technologies could impede medical innovation and decrease the quality of cancer care through a reduction of patient access... View Details

Keywords: Sean Silverthorne

09 Jun 2015
First Look

First Look: June 9, 2015

Philips had strong equity in the healthcare technology space due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the... View Details

Keywords: Sean Silverthorne

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

technological characteristics of the innovation and at the potential business model by which the innovation might be brought to market. Overserved customers consume a product or service but don't need all its features or functionality. A... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

06 Aug 2014
Research & Ideas

Climbing Down from the Ivory Tower

elective course, Managing Global Health: Applying Behavioral Economics to Create Impact, which she teaches to second-year MBA students at HBS and select students from Harvard Medical School and the Kennedy School of Government. The User's... View Details

Keywords: by Carmen Nobel; Education; Health

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

for tracking the resources used by patients being treated for diverse medical conditions, as an input to a time-driven activity-based costing model. The results show considerable cost diversity across the five sites, but organizational... View Details

Keywords: Sean Silverthorne

12 Oct 2011
First Look

First Look: October 12

Ray A. Goldberg and Jose Miguel PorrazHarvard Business School Supplement 907-415 Supplements the (A) case. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/907415-PDF-ENG U.S. Universities and Technology Transfer Richard G.... View Details

Keywords: Sean Silverthorne

18 Dec 2012
First Look

First Look: December 18

Bias for Normal Science: Evidence from Randomized Medical Grant Proposal Evaluations Authors:Boudreau, Kevin J., Eva C. Guinan, Karim R. Lakhani, and Christoph Riedl Abstract Central to any innovation process is the evaluation of proposed... View Details

Keywords: Carmen Nobel

25 Apr 2017
First Look

First Look at New Research, April 25

https://cb.hbsp.harvard.edu/cbmp/product/717428-PDF-ENG Harvard Business School Case 317-031 Medtronic: Making the Big Leap Forward (A) In 2014, Medtronic was about to execute a $50 billion acquisition of Ireland-based Covidien. Medtronic CEO Omar Ishrak was committed... View Details

Keywords: Sean Silverthorne

July 2022 (Revised February 2024)
Teaching Note

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details

Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom

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March 2019 (Revised April 2021)
Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details