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  • 02 Dec 2019
  • News

Supporting the School as a Student and Young Alumna

Serrena Iyer (MBA 2018) Working in the entertainment industry is a dream come true for Serrena Iyer, who after graduating from HBS landed at the aptly named DreamWorks Animation as senior manager of strategy View Details
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

industrial production (Alfaro and Chen, 2014). Using a unique worldwide plant-level dataset that reports detailed location, ownership, and operation information for plants in... View Details
Keywords: Sean Silverthorne
  • August 2020
  • Teaching Note

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim
Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led... View Details
Keywords: Pandemic; Children; Health Pandemics; Social Issues; Crisis Management; Mission and Purpose; Education; Leadership; Education Industry; Education Industry
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  • 01 Feb 1998
  • News

Women at the Top

They came from as far away as Nigeria and as close as Harvard Square, from industries ranging from banking to television. They were entrepreneurs who headed their own companies, senior executives at major... View Details
Keywords: Marguerite Rigoglioso and Susan Young
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

corporate responses were not homogeneous. There were major variations between individual managers, companies, industrial sectors, and national business systems. This working paper supports this... View Details
Keywords: Sean Silverthorne
  • May 2016 (Revised September 2016)
  • Case

Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

By: Rajiv Lal and Gamze Yucaoglu
In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details
Keywords: Customer Experience; Customer Service; Hotel Industry; Emerging Market; Customer Focus; Leading Growth; Feedback Culture; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Hillside; HBC; Turkey; Vacation; Customer Relationship Management; Quality; Employee Relationship Management; Service Operations; Organizational Culture; Customer Satisfaction; Selection and Staffing; Service Delivery; Competitive Advantage; Emerging Markets; Growth and Development; Accommodations Industry; Accommodations Industry; Turkey
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  • 25 Mar 2016
  • Video

Sharon Peyer, Co-founder, & VP Business Development, HitBliss

  • December 2003 (Revised October 2005)
  • Case

High-Definition TV: The Grand Alliance

By: Thomas R. Eisenmann
Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the... View Details
Keywords: Decision Choices and Conditions; Investment; Policy; Management Practices and Processes; Emerging Markets; Standards; Business and Government Relations; Networks; Research and Development; Technology Adoption; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Japan; Europe; United States
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  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

enterprise to address industry changes. In early 2016, following a reorganization, he faced questions of how to change the culture and use digital capabilities more effectively than competitors. Lévy turned... View Details
Keywords: Sean Silverthorne
  • February 2008 (Revised September 2008)
  • Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind
In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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  • 01 Feb 1997
  • News

Made, Not Born: HBS Courses and Entrepreneurial Management

is to show students as many components of the industry as possible, as well as the management and entrepreneurial skills required to be effective in this field. "We cover everything from small-scale startups... View Details
  • 09 Mar 2017
  • News

Why Politics Is Failing America

  • 06 Oct 2016
  • Blog Post

An Interview with Corporate Relations Director, Cathy Hutchinson

Tell us about your background before coming to HBS. I’m a born and raised New Englander. I grew up in the suburbs of Boston and then headed to Yale for college. I continued west to Los Angeles, where I... View Details
Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports
  • 01 Jun 1997
  • News

Blockbuster Deals

industries - aerospace, banking, communications, entertainment, manufacturing, railroads, retailing, and health care - opting to join forces with their former competitors? Is this a repeat of the Eighties or... View Details
Keywords: Garry Emmons and Nancy O. Perry
  • June 2017 (Revised August 2018)
  • Supplement

Making Target the Target: Boycotts and Corporate Political Activity (B)

By: Nien-hê Hsieh and Victor Wu
Supplements the (A) Case. View Details
Keywords: Campaign Finance Reform; Corporate Political Activity; Lobbying; LGBTQ; Campaign Contributions; Campaign Finance; Retail; Shareholder Activism; Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
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  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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  • 10 Dec 2015
  • Blog Post

Working with Professors at HBS

Prior to joining the HBS Class of 2014, I worked in strategy and planning at HBO and spent a summer at Univision in the office of the CEO.  Media has been my View Details
  • 29 Nov 2022
  • Cold Call Podcast

How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision Blizzard?

Keywords: Re: Joseph Pacelli; Media & Broadcasting; Media & Broadcasting
  • 17 Aug 2016
  • Working Paper Summaries

The Empirical Economics of Online Attention

Keywords: by Andre Boik, Shane Greenstein, and Jeffrey Prince; Media & Broadcasting
  • 14 Dec 2015
  • Research & Ideas

Deflategate and the Sustained Success of the New England Patriots

sustained success. Source: “Deflategate” HBS case study; image created by Micaela Brody “Whether they take the air out or no you will have to do the analysis for yourself but what we can say is that this is an organization that’s taken a sleepy View Details
Keywords: by Roberta Holland; Sports